#CreativeTravel : Skills & tools for driving business in today’s global market

place.Elena Paschinger | www.CreativElena.com

Travel Writer, Author, Speaker, Language Teacher & Tourism / PR Consultant@Creativelena

@Creativelena

#winelover #CreativeTravel#PortugalFoodStories #Genussreisetipps

What’s in a “niche”?

@Creativelena

Personality Niche 💍(e.g. #winelover, #CreativeTravel ❤ Business Niche 💍(e.g. #inAustria, #Umweltzeichen

• Pairing & cross-referencing• Flexibility & Strategy• Personal background• Out of the box thinking

@Creativelena

Think: Who are the key people in my industry?Location. Networks. Organizational background.Which of their business needsare still unaccounted for?Translation / Publication services. Marketing. Networking. What is their financing structure / revenue model?Public vs. private entity. Governments funds. Getting vital clues for budget negotiations & decision-making.

@Creativelena

EU (LEADER & Erasmus+ Programmes)

Consultant to the Ministry of Economics

Adult Education, Training Academies & Institutes, Universities, Schools

( Int’l ) DMOs &Tourism Boards

Book & Publishing Work

Speaking gigs & conferences

@Creativelena

From Niche to Business: #CreativeTravel• Background: Creative Tourism Studies & Research• Publishing Work: Creative Tourism Austria,

Creative Tourism Network, @CreativElena, Blogging Conferences, Travel Trade Shows• Parallel Niche Building• Power of Serendipity!• Global Expert status• The #CreativeTravelersHandbook.

@Creativelena

• Everything you do leaves a reference. Everything.• Turnover cycles can be minutes, weeks, months or years.

Build & spread your eggs across several baskets.• Strategy, strategy, strategy. Be personal. Be professional.• Always mind: Contracts, signatures, & legal framework.• Success formula: Hit the sweet spot of speaking the

language of your partner, then gradually feed in your own points & arguments for achieving that win-win situation.

From Niche to Business: #CreativeTravel

@Creativelena

Thank you for your attention!

I welcome your questions forour discussion in the blog lab!