from money transfer to transforming lives - world...
TRANSCRIPT
From Money Transfer to
Transforming LivesE. Emre Kanaat
Head of Consumer Services
June 3rd, 2015
Agenda
Why Mobile Money?
The story of M-Pesa
Why Mobile Wallet?
The story of Cep Cüzdan
Why Mobile Money?
The story of M-Pesa
2,500,000,000 peopleIn the world have no access to formal financial services (WorldBank 2013)
The Opportunity…
6,000,000,000Mobile subscriptions (UN 2013)
The Case for Telecoms
Drivers of mobile money
• High levels of financial
exclusion
• Limited infrastructure for
financial services
• High level of mobile
penetration
Leveraging the strengths of mobile
• Mass market, high volume
service
• Small denominations
• Wide distribution (handsets, air-
time distribution and sales force)
C3 – Vodafone Confidential
M-PESA How?
C3 – Vodafone Confidential
Video
7Consumer Services Roadmap
http:/www.youtube.com/watch?v=i0dBWaen3aQ
/
C3 – Vodafone Confidential
M-Pesa – Continouous Growth
9
M-Pesa: 17.3 m Active Customers Worldwide
India• Launch April 2013
Kenya• Launch March 2007
Tanzania• Launch April 2008
Democratic Republic of Congo • Launch November 2012
South Africa • Launch August 2010
Mozambique• Launch May 2013
Egypt• Launch June 2013
- Active customers have done a transaction in the preceding 30 days as at Dec
2014
Romania• Launch 31st March
2014
Lesotho • Launch July 2013
Fiji• Launch June
2010
M-Pesa helps to decrease the gender gap as well ...
It is estimated that the mobile gap in Kenya has decreased to only 7% today from 22% in 2010.
Most industry observers attribute this impressive performance to M-Pesa.
During expert interviews, academics, NGOs, and MNO executives explained that
M-Pesa was a catalyst to women owning phones. An extremely relevant and
valuable product, M-Pesa allows cheap and efficient money transfers, often from
sons or husbands working away from home to their mothers or wives. The cost
savings of cutting out middlemen, transport costs and fees, as well as the safety
and security of M-Pesa, are beneficial enough to justify the costs of mobile phone ownership.
Connected Women Report - 2015
Why Mobile Wallet
The story of Cep
Cüzdan
Confidential – C3
Highlights of Turkish Retail Banking
54M Bankable population age of 18-
65
Banked 36,5M
Unbanked 17,5M
Source: Banking Regulatory and Supervision Agency
* Login into banking services in last year
Credit Card Owners / City Population Ratio
1 – 49 %
50 – 75 %76 –100+ %
15.000-29.5007.500 –14.9993.500 –7.499
Number of People for each Bank Branch
Confidential – C3
Jorney in Mobile Financial Services
4. Cep Cüzdan 2.0«Social Wallet»
«Using a digital wallet
should make my life
much easier.»
• Live on Jun‘14
• Add any bank card
• Pay with
QR/NFC/iBeacon• Share & win through
social networks like
facebook.
• Get restaurant
recommendations• Top-up Cep Nakit with
credit card
3. Cep Cüzdan«Wallet»
«I want to use
financial services on
my smartphone.»
• Launched on Nov’13
• All Cep Nakit card
funcitons plus:
–Instant virtual Cep Nakit card
–Money request/send
via QR code.
–NFC Smart tagcampaigning
application.
2. Cep Nakit«Prepaid Card»
«I do not have a bank
account but still would
like to use financial
services.»
• Launched on Dec’12
• Prepaid Card co-branded with PTT (Turkish Postal Office)
• 4848 IVR line for the
functions :
–Money transfer
–Airtime top-up
–Transaction history
4848
13
1. Mobil Ödeme«Charge to Bill»
«I want secure and
convenient way to pay
small amounts.»
• Launched in 2011
• Pay with VF account
–Non-mobile services
–Non-mobile goods
Mobile Money for Unbanked M-commerce for Banked
5. Cep Cüzdan 3.0«Nation’s Wallet»
«One wallet replaces
my leather wallet and
accepted by all
leading retailers»
• Open Platform for
− Leading Retail Brands
− Leading Banks
− Leading Payment
System Providers
− Leading Ticketing
Companies
Confidential – C3
Bank Agnostic
TAP SCAN CHECK READY TO USE
Adding any bank’s debit/credit card to wallet easily and secure with automataic
capturing and OCR technology.
Confidential – C3
Ease of Payment
TAP SCAN CHECK PAY WITH PASSWORD
• Pay easily with QR code without the need of any extra device nor contactless
payment technology.
Confidential – C3
Social Network Integrated
PAY SHARE EARN
Share and win
model: Share your
«Pay with Cep
Cüzdan»
experience from
your Facebook
account in order to
get extra
discounts or free
coupons.
Confidential – C3
Discover
TAP SELECT DETAIL
BENEFITS
RATINGS
Get restaurant recommendations: restaurant details, location info, ratings
and benefits.
Insert Confidentiality Level on title master
Utility Bill Payments
Our customers can pay their
utility bills of 120 companies
(electricity, water, gas and
telecommunication) via
Vodafone Cep Cüzdan. Bill
payment reminder option is also
available for our customers
which they will recieve reminder
notifications before the payment
due date.
18
Insert Confidentiality Level on title master
Eyeverify Login
Another unique feature -Eyeverify login- is also available on iOS
release. Cep Cüzdan users can scan their eyes and use their retina
patterns to login.
Confidential – C3
Partnerships
Accepted >20.000
Coffee and Restaurant
Source: OMD Snapshots Fieldwork: August – September, 2012 across 5 countries Sample: Smartphone users only
Q15. Which of the following do you regularly do whilst preparing to or actually doing your grocery shopping?. (Response Frequently or Always)
While shopping they are searching for deals and managing finances, & activities shift to more social or usage based afterwards shoppers journey is very busy
SHOPPING(researching, buying & browsing)
I don't normally use my mobile phone for anything prior to or
whilst shopping
“
“
FR IT DE RU TK
38% 34% 38% 36% 21%
Activities done mainly tend to be around finding deals/promotions and accessing information.
COMPARE PRICES
Check your bank balance
Search for information on what
brands to buy
Communicate with family or friends
about your purchase/shopping
TO TAKE PICTURES OF PRODUCTS
Viewing adverts related to shopping
Look at apps that give you
info about where food is from
Use a money off voucher/coupon which was
stored on your phone
Post a comment on a social network or blog about your
shopping experience
Look at apps that give info on nutrition/calories/health
Download content via a QR code
Pay for goods via your mobile
SHOPPING DONE!
BACK to CONTENTS
Mobile devices can clearly be present in all phases of our shoppingexperience and this is only likely to increase once mobiles are equippedwith more commerce abilities.
