from molecules to bits: reading and learning in the 21st century marcia kuszmaul group product...
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From Molecules to Bits:From Molecules to Bits:Reading and Learning in the 21st CenturyReading and Learning in the 21st Century
Marcia KuszmaulGroup Product ManagerEducation Products [email protected]
Three Waves of ReadingThree Waves of Reading
Writing systems appearWriting systems appear• Mesopotamia, China, MesoAmerica• To make a “copy” is a hard process
Gutenberg’s print Gutenberg’s print technologytechnology• Process is mechanized• Ecosystem builds up over 550 years• But still requires physical delivery
Digital ReadingDigital Reading• Creation, delivery and consumption of written content in digital format• New (disruptive) ecosystem that is still far from complete
Not If, But When…Not If, But When…
Writing and reading are essential Writing and reading are essential technologiestechnologies Will not be replaced by “time-based” media
like audio and video, which fix the rate of consumption
But the nature of publishing is changing…But the nature of publishing is changing… The focus is moving from molecules to bits
New forms of content will emergeNew forms of content will emerge Integrated audio, video – without breaking the
reading experience
A New EcosystemA New Ecosystem
The screen is the final publishing target, The screen is the final publishing target, not just a production toolnot just a production tool
Content read on a range of devicesContent read on a range of devices Internet/Intranet delivery systemInternet/Intranet delivery system Content takes on a new attribute: currencyContent takes on a new attribute: currency Publishers lose absolute control over Publishers lose absolute control over
context/accesscontext/access
The Pieces Are Falling Into The Pieces Are Falling Into PlacePlace
Ubiquity of broadbandUbiquity of broadband Multiple devicesMultiple devices
Handhelds, smart phones Low-cost, full-function PCs (Ultra-
Mobile PC) Windows Presentation FoundationWindows Presentation Foundation
Part of Windows Vista; available as upgrade to XP SP2
Foundation for building applications and high-fidelity experiences in Windows Vista, blending application UI, documents, and media content
http://msdn.microsoft.com/winfx/technologies/presentation/default.aspx
Dynamic Text FlowDynamic Text Flow Adjusts dynamically to screen size, Adjusts dynamically to screen size, device for optimal reading experiencedevice for optimal reading experience
Times ReaderTimes Reader• Enhanced onscreen reading experienceEnhanced onscreen reading experience• Customizable display – font size, content relevanceCustomizable display – font size, content relevance• High impact of print with the interactivity of the WebHigh impact of print with the interactivity of the Web• Continuous updates, multimedia, hyperlinksContinuous updates, multimedia, hyperlinks• Online and offline experienceOnline and offline experience• Annotate and clipAnnotate and clip• Manipulate content, i.e. News in PicturesManipulate content, i.e. News in Pictures
Textbook DemoTextbook Demo
Easy Authoring Tools• Branching• Imbedded Assessment
DiscussionDiscussion