from mind to market correct
DESCRIPTION
TRANSCRIPT
Gary R. Bronga
Bringing a New Product
to Market
Protecting Your Idea
•Patents
•Trademarks
•Copyrights
•Non-Discloser Statements
•Web domain and DBA
Patents
•Do you need a Patent?
•Types of Patents; Utility and Design
•Provisional Patents
•Patent it yourself
•Patent Pending
•New Laws
PROTOTYPES•Locally
•SBDC
•Dun and Bradstreet Directory
•Search engine
•Local Inventor clubs
Running a Business
•Limiting personal liability-the business structure
•Business software
•Business phases and cycles-start with the end
in mind
Finding a Manufacturer for Your Product
•More than one manufacturer
•USA or Asia
•Non-disclosure forms
•Ask for references and check them
Will My Product Sell?•Trial period
•Test prices
•Colors and durability
•Test for retail sales
•Test for wholesale sales
•Test, test and test some more
Early Marketing
•Friends and family
•Niche marketing
•Trade shows
•Catalog buyers
•Online sales and blogs
PR- The Benefits of Press Releases
•How to create releases•Sales
•Community awareness
•Shipping rates
•Banking benefits
•Many advantages over advertising
Financing a New Business
•Begin Small
•Keep your day job
•Avoid debt
•Use your time and effort instead of money
Starting a Business in a Down Economy
•The 1930’s
•Venture capital
•Dealing with Buyers
•Mail volume decreases
•Everyone is open to negotiation
Negotiating•Everything is negotiable
•Price negotiations
•Quantity price maneuver
•You got to do better than that
•Everyone is open to negotiation
•Win-win vs. win-lose
Persistence, Commitment and Integrity
•Merchandise buyers
•Dealing with mistakes
•Customer service
Does Money Change You?
•Purchases orders and contracts
•Personal guarantees
•Employees
•Contractor agreements
•Litigation
How to Bring a New Product to Market in Three Words
•Read My Book