from magna carta to #iabc1417 - via 1241
TRANSCRIPT
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ETHICS
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GQ part I: Opportunity
• Share content relevant to– IABC research
– IABC member benefits
– IABC culture and purpose
• To spark– Interest
– Connections
• And ultimately bring about measurable– Engagement … and over time increased
membership acquisition/retention and more …
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CONSISTENCY
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What you say
What you do
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56
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CONTEXT
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MoralDNA™ by leadership levels
Source: ethicability®©JL&M
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ANALYSIS
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Influence
Incentivise
Inform
Enable
Enforce
The levers of
influence
available to you
if you’re trying
to change
behaviour
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PO
WE
R
INTEREST
Who is really in charge?
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PO
WE
R
INTEREST
Who is really in charge?
MANAGE
CLOSELY
Advocates, evangelists
– and some of your critics
INFORM & ENGAGE
Everybody else
INFORM
CONSULT
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PO
WE
R
INTEREST
Who is really in charge?
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STRATEGY
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WHY THIS?
WHY NOW?
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ALIGN
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ENGAGE
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#ECCASE
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#IABC1417
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#IABC15