from ideas to innovation
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Open Innovation and the EcosystemTRANSCRIPT
From Ideas to Innovation Open Innovation and the Ecosystem
Javed Mohammed Innovation and Marketing Consultant
alchemyofinnovation.wordpress.com A K2Vista Production
What is Creativity?
• Using the imagination to come up with new ideas or combine existing ones in unique or usual ways
What is Innovation
• The process of taking a new idea and making it useful
So what is an idea?
• A thought or a group of thoughts that develop in the mind.
How does an invention factor in?
• It’s basically how a new idea comes into being
The invention then has to spread
Called Diffusion or S-curve of adoption
Terms originates from Everett M. Rogers' Diffusion of Innovations
The invention has to be faster, smaller, cheaper, or differentiated from what
exists
The Adoption Curve of new technologies
Adoption curve players
• Innovators open to new ideas and like to tinker
• Early adopters are the trendsetters and opinion leaders
• Early majority are above average but still followers
• Late majority adopt after “it” has become the norm.
• Laggards are the die-hards and only adopt when they are forced to.
Terms originates from Everett M. Rogers' Diffusion of Innovations
Majority of innovations not able to cross the Chasm
An Innovation can be a new
• Product (can be goods or service)
• Process (eg online banking)
• Business Model: way a firm delivers value and secures profits
• Technology (eg GPS)
• Social
• Market or – new way of organizing the business, business practices – new sources of supply or external relations.
Reference: Schumpeter, The Oslo Manual
Not every innovation is revolutionary
Type of Innovation
Can vary in newness and impact
• Incremental: Organic, the next logical step
• Radical (or breakthrough): a quantum leap forward
• Transformational ( or disruptive)
Reference: http://www.innovation-management.org/types-of-innovation.html
Every act of creation is first of all an act of
destruction. Pablo Picasso
We Know Innovation is Important
Innovation distinguishes between a leader and a follower.
Steve Jobs
Innovation: Are we there yet?
In the past most innovation was created internally
• R&D Centers, Employees across divisions, locations, functions
But the rate of innovation isn’t enough
• "When the rate of change outside an organization is greater than the change inside, the end is near”
Jack Welch
Innovation needs diversity of thought
Economist Intelligence Unit and Grant Thornton survey of Business Exec, June 2010
"Innovation: The Key to Future Success?" Global results shown here.
Global
U.S. only
This is where we have to look outside
• Customers/Consumers
• Partners/Suppliers
• Universities & research institutes
• Media, Analysts, Fortune-tellers
• Anyone with a passion or vested interest
• That’s OPEN INNOVATION
Open Innovation
• Use both internal and external ideas, and innovation to grow and remain competitive in the market.
Chesbrough, H., “Open Innovation”, Harvard Business School Publishing, Boston MA, 2003
Innovation relies on a good Ecosystem
Ideas & Commerci- alization
Capital
Human Resources
Laws/ Regulation
Basic Research
And funnels & filters Idea
Best Ideas
Idea
Idea Idea
Idea
Ideas are a commodity, it’s the execution that counts
Idea Generation
Selection
Execution
Launch to Market
Ideas are a commodity, it’s the execution that counts
Idea Generation
Selection
Execution
Launch to Market
Ideation: develop new ideas
Select the best ones through Crowdsourcing
Test it, Alpha sites, prototypes
Launch to Market
Creating incentives
• To get people to participate in innovation, requires different incentives.
1. Recognition: A mention in the newsletter, lunch with an executive, Leaderboard
2. Competition: Leaderboard
3. Economic incentives: A financial or other type of gift
4. Altruistic reasons: if self motivated no need for rewards
Can apply Crowdsourcing and Gamification to address
innovation Idea Generation
Enterprise Collaboration
Idea Markets
Prediction Markets
Jams
Challenge Events
Parting thoughts on Innovation
• Innovation is multi-faceted
• There is no one way to do it
• No simple formulas
• Make it safe, make it transparent, make it fun, make it rewarding for people to participate.
• Make it open, make it easy, get everyone internal and external involved.
Parting thoughts on Innovation
• Get management on board, it needs sponsors, it needs a budget to implement the best ideas.
• Recognize and reward not only winners but participation.
• It takes time for people and culture to change. Expect resistance, but learn, adapt and be persistent.
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