from good to great: grow your business with social media
TRANSCRIPT
From Good to Great: Grow Your Business With Social Media
Katie Swanson
• 80 million millennials in the U.S.
• 63% keep up with companies on social media
Show, Don’t Tell
Ways to Share Visual Content
• Staff Interactions
• Product Visuals
• Thought Provoking Questions
Less is More
Keep It Brief
Tweet: 71-100 characters• 17% more engagement
Facebook Post: 40 characters• 86% more engagement
Know YourAudience
Harness the Power of the Hashtag
Find relevant hashtags with Tagboard
• Searches social networks and displays popular content by topic
Give Them Something To Talk About
Lead the ConversationAsk Questions
• End of post: 15% more interaction, 2x comments
Hashtag Marketing
ConclusionLearn more on Lynda.com
• 36 social media marketing courses
References• Cisnero, Kristina. “10 Benefits of Social Media for Business Every Skeptic Should
Know.” HootSuite. 25 July 2014. www.blog.hootsuite.com/social-media-for-business/
• DeMers, Jayson. “The Top 10 Benefits of Social Media Marketing.” Forbes. 11 Aug. 2014. http://forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/
• Johnson, James. “What Visual Marketers Need To Know About The 2015 Social Media Marketing Industry Report.” Canva. 2 July 2015. https://designschool.canva.com/blog/social-marketing-2015
• Lee, Kevan. “Infographic: The Optimal Length for Every Social Media Update and More.” Buffer. 21 October 2015. https://blog.bufferapp.com/optimal-length-social-media
Credits• IMAGE: Henderson, Mary. “Growing Social Media.” Flickr.
www.flickr.com/photos/mkhmarketing/8539048913/in/photolist-6tXvwF-6u2DBs-8eUQxo-8bspPD-8bspVr-e1HpQq-8bvFAU-8bspTc-e1yRKg-8bspWn-8FSH1y-7YKwYe-65zBKs-dZxNRq-8o2UHN-pfu4fZ-dV5KXX-4XdJxz-e2fQKB-7Gcb5A-e1GtBw-dV5Q7M-e1LKVj-6tXvgR-8LzPNk-e3tpK2-dVaqmj-dUnZDe-9eVCSc-dUgDHx-7YKDZ8-dV4QNZ-aoYaBd-dZxizs-dUnhTu-e1EPSV-c314iE-8o2UHJ-b2c5J8-b2ci2n-8K1Fwm-7YJLUZ-8K1FuE-85KeXM-7YJLWn-dUgcAc-9zpJn5-8aDwnb-dfEr6u-7YKwTt (Dec. 1, 2015).
• IMAGE: Islam, Raja. “#ShareaCoke.” Flickr. www.flickr.com/photos/rajaislam/14612843364/in/photolist-oghDef-v1RxQX-oyeWxk-tGGFph-oQfEky-ufvLPh-u5p9jj-opd82w-oyJnpn-nXvBE6-ohSW7M-nZ2MZ1-xY65km-y4vME3-y4uM85-fV1tzA-so4t5J-ohYzi3-oX4Jz5-oTssks-ojVCVX-o1ERDC-so4r99-oiDdbZ-oiCCg6-oA6pC3-oiCC9T-B8Mwid-ACvdVX-ptJzrj-pqag9q-xNk74V-oaxpvu-ofKhs2-obtEDg-paJzoT-ocspwP-w2DBWv-nTbEWd-ocspAX-omNvvU-yga7Na-oP581H-uC7aZA-tSbtvK-oaxoXL-nTcGfk-nTbVk2-nTcGGx-nTbUqr/ (Dec. 1, 2015)
Credits continued• IMAGE: Buzzooka Infomedia. Flickr.
www.flickr.com/photos/121052476@N08/21404366839/. (Nov. 30, 2015).
• IMAGE: Digital Marketer’s ToolBox. Flickr. www.flickr.com/photos/digitalmarketerstoolbox/21495730723/in/dateposted/. (Nov. 30, 2015).
• IMAGE: Digital Marketer’s ToolBox. Flickr. www.flickr.com/photos/digitalmarketerstoolbox/21930648709/in/dateposted/. (Nov. 30, 2015).
• IMAGE: Digital Marketer’s ToolBox. Flickr. https://www.flickr.com/photos/digitalmarketerstoolbox/21930651439/in/dateposted/. (Nov. 30, 2015).
• IMAGE: The Internet Marketing Central. “Social Media Marketing.” Flickr. https://www.flickr.com/photos/133195281@N02/21324241930/ (Nov. 30, 2015).
Credits continued• IMAGE: Premayogan. “4 Tips For Choosing The Right Social Media Agency.” Flickr.
www.flickr.com/photos/42721028@N04/15957276495/in/photolist-qj6dmP-hz8xfE-obCnoJ-gakgiE-azie91-9dfqEe-aXBVJx-f4Mceg-eLPMiQ-8Jz4RA-gakeB1-dWEb3z-dWKPdS-a11uaz-9nrQSD-dWEaPZ-dWEb4P-dWEaLP-dWEaGZ-8Jz4PJ-8Jz3B7-8Jz4Ly-8Jz3zG-8Jz3yw-8Jw17Z-8Jz4DQ-8Jz4vh-8Jz3Xm-8Jz3HW-8JvZMR-8Jz49y-8Jz4zj-8Jz45Q-8JvZQH-8JvZEt-8Jz4AC-8Jz4gQ-8Jw16c-eYBBFT-zfN3Z1-xexF9B-uod3pF-9tjfTz-9vjPfi-rx3Nkx-9b45SS-rX8QEG-aziebu-9vnQxw-fiaYZG/ (Nov. 29, 2015).
• IMAGE: Vault Analytics. “Social Media Marketing Page.” Flickr. www.flickr.com/photos/vaultanalytics/4014944189/in/photolist-77MD2F-peHeQY-f4M9d8-f4M8Cx-f4M8NH-eFNwpq-k7W3bx-k7W3Y4-k7YyT9-k7WzqK-k7WL6T-k7YxWj-k7YA3J-k7W2CZ-9nuLru-ep1cTM-eFNwBJ-f4MihX-f52qZA-f4MbYa-f52vxq-ep1dqB-ep1BJe-f52tq3-epWR8b-f4Mjhr-9MuJr9-xDnmB7-zkc8th-8io8xJ-9W6ZAh-N2XMB-7gLfai-7jEbyk-7gZbAx-7hGBX8-7jsgui-7k1aJJ-7joTpn-7jZhxs-7jsLYw-7k2fzQ-7jWvMM-7k1sUL-7m5LEk-9dfqyk-k7WJsH-k7YykW-k7W4HF-k7W3gH/ (Nov. 29, 2015).
Credits continued• IMAGE: How to Use Visuals in Your Content Marketing. Flickr.
www.flickr.com/photos/122313157@N06/15188146475/in/photolist-dSxX4V-4BVGEf-ongS3Z-dUnhTu-dUgcAc-e1EPSV-e3z2Af-qMxVBa-p98dNp-e3tjUp-nMmfn9-dvDQK8-4q6Bwa-dUn75w-dMzj7S-aid5CB-LVrii-dUgFwa-ejA8CH-nj67YC-64ExqA-xUumnD-7TEm1c-daTqKi-cnQ5s-zEvhfu-rrh4e4-81XUz2-8224qb-8224sm-81XUAx-dUgjUX-8224oy-5LyJfK-xBNU9t-kC7Y62-kxb4ad-49Qom8-uX6bGr-63qcd5-64AgUK-qPNv8X-64Ah5Z-e8tfwa-p1b3TW-g9xugp-cGsZG9-hvZw2b-wXDbYx-nugicY/. (Nov. 30, 2015).
• IMAGE: Microsoft. Twitter. https://twitter.com/microsoft/status/601765150241255424/. (Nov. 29, 2015).
• IMAGE: The Social Lights. “Social Media for Business.” http://www.thesocial-lights.com/social-media-for-business-infographic/ (Dec. 1, 2015).