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From giants like Shopify to seed-stage startups, these 8companies are getting a massive boost as shops andrestaurants embrace curbside pickupShannen Balogh May 15, 2020, 8:30 AM

Consumers prefer the safety of shopping online and picking up curbside. Associated Press

Large retailers like Target and Walmart have been experimenting

with buy online, pick up in-store (BOPIS) options for their shoppers

for a while. And slowly, it's been catching on.

But the coronavirus pandemic has accelerated this trend, as

merchants look for ways to keep selling all the while addressing

shoppers' safety concerns.

As businesses reopen and shelter-in-place orders lift, many

consumers will still be hesitant to return to crowded malls and

streets. So being able to oHer contactless curbside pick up is key for

merchants looking to appeal to both convenience and safety

concerns.

But for smaller businesses, ironing out the tech and infrastructure

required to connect their online and in-store sales can be a big lift.

Companies like Shopify and Toast have been rolling out new

products to help their customers get up and running with BOPIS.

And startups, too, are oHering click and collect tech, often powered

by location-data that notiKes merchants when customers arrive to

pick up.

Investors and industry experts alike are expecting these commerce-

enabling players to come out of the coronavirus pandemic strong.

Shopify, for one, has been rolling out a slew of new products — like a

consumer shopping app and a new merchant sales platform — and

its stock is up over 50% since mid-April. And Toast, restaurant-

focused payments and point-of-sale startup, just raised $250 million

at a $2.7 billion valuation at the end of March.

"Post-Covid, I believe companies that have reinvented the cash

register will be in a strong position to succeed as well, such as

Square and Toast," Anish Acharya, general partner at Andreessen

Horowitz, told Business Insider in April.

Max Levchin, CEO of AYrm and a PayPal co-founder, echoed the

point in an April interview with Business Insider, saying that the

biggest diHerentiators among commerce-enabling players will be

the ability to oHer API-driven (meaning plug-and-play) tech to get

small businesses up and running in a new retail environment.

Here are eight tech companies, from well-established payments

players to new startups, that are helping merchants pivot to a new

normal where consumers want to buy online and pick up in-store.

BlueDot

BlueDot is a location data and payments startup that merchants can

use to optimize the buy online, pick up in-store experience for

customers. BlueDot's platform can send automated notiKcations to

let merchants know when customers are arriving, and keep the

customers in the loop with pick up times and any potential delays.

The San Francisco-based startup was founded in 2013, and has

raised over $14 million to date from investors including Mighty

Capital and several angel investors.

Glympse

Glympse is a location-sharing data startup that oHers several

products, including a buy online, pick up in-store platform for

grocery stores, restaurants, and retailers. It has a consumer-facing

app where users can share their location data with friends, or use it

to let merchants know they're on their way to pick up things like

groceries.

It's location data can help merchants manage orders and make sure

that they're ready when customers arrive for pick up.

Glympse's platform is used by merchants including grocery store

chain Albertson's, Crate & Barrel, and Papa John's. Founded in

2008, the Seattle-based startup has raised over $40 million to date

from investors including Ignition Partners, Menlo Ventures, and

Verizon Ventures.

Radius Networks

Radius Networks is a Washington DC-based startup that provides

merchants with real-time location data for pick up orders. It works

with merchants like KFC, Panera Bread, and Walmart. When a

customer orders online, Radius' merchants can track their

customers en-route to prep the order on time and ensure minimal

wait times.

Founded in 2011, the startup has raised $25.4 million to date from

investors including Contour Venture Partners and Core Capital

Partners.

Rakuten Ready

In 2018, Tokyo-based Rakuten (Japan's answer to Amazon) acquired

a Silicon Valley mobile ordering and pickup startup called Curbside.

Rebranded as Rakuten Ready, it provides online order management

and curbside pickup tech to merchants like CVS Pharmacy,

Nordstrom, and Walgreens.

In April, Rakuten Ready rolled out Rakuten Takeout, a free platform

for restaurants to support take out options amid coronavirus

shutdowns. Rakuten Takeout is currently only available to

restaurants in San Mateo, California, a city south of San Francisco.

Shopify

Earlier this month, e-commerce giant Shopify launched a new

version of its point-of-sale platform that now features new ways for

merchants to link online and in-store sales. OHering curbside pick

up for online orders is one key way that Shopify's merchants can

continue to grow sales despite not being able to open their stores.

Shopify is known for powering brands like Allbirds, Bombas, and

Rebecca MinkoH. And while many brick-and-mortar retailers are

currently moving online, Shopify's head of retail told Business

Insider that the new PoS is catered toward merchants that started

online and have since opened storefronts, like Everlane and Warby

Parker.

Shopify was founded in 2004, and went public in 2015.

Square

Square, the point-of-sale giant known for powering coHee shops and

small retailers, also oHers its merchants the ability to set up delivery

and curbside pickup for online ordering. Square oHers both an e-

commerce sales platform and in-store points of sale, so merchants

can link their physical and digital footprints.

Founded in 2009 by Twitter founder Jack Dorsey, Square went

public in 2015.

SwipeBy

SwipeBy is a curbside pickup startup for restaurants and small

businesses. It has an app that consumers can use to order from

participating merchants, which oHers both in-store and curbside

options for pick up.

SwipeBy also uses location data to automatically notify merchants

when customers have arrived to pick up their orders. Headquartered

in North Carolina and founded in 2017, it's raised over $250,000 to

date in seed funding, and it's customers include restaurant chains

like Golden Corral.

Toast

Restaurant-faced point-of-sale and payments startup Toast has been

rolling out several features to help its merchants adapt to new ways

consumers want to order. It's rolled out gift cards to help with short-

term cash how, delivery infrastructure tech, and a new platform

called Toast Now that enables restaurants to set up online ordering

systems that include curbside pickup.

Toast, which was founded in 2011, has raised over $900 million to

date from investors including TCV, and Tiger Global Management.

At the end of March, as restaurants closed and shelter-in-place

orders set in, Toast raised $250 million at a $2.7 billion valuation.

However, the company did cut 50% of staH in early April as the

pandemic hit the restaurant industry hard.

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SEE ALSO: The way we shop and pay is transforming — here'sa look at the hottest trends and biggest players »

SEE ALSO: E-commerce giant Shopify just launched a way forretailers to transform stores into fulKllment centers by quicklyadding curbside pickups »

SEE ALSO: Retail will need to be reinvented after thepandemic. PayPal cofounder Max Levchin lays out the futureof brick-and-mortar, and the 'software Kght' that will go onbehind the scenes »

NOW WATCH: BUSINESS INSIDER SPOTLIGHT: Coronavirusis mandating that managers learn to lead from home. CEOsDeidre Paknad and Nate Quigley have helmed distributedstartups for years, and they gave us proven techniques fornavigating remote teams in a time of crisis.

More: BI Prime Payments Retail Fintech

Before the coronavirus pandemic, large retailers like Target andWalmart were experimenting with buy online, pick up in-store.

As shelter-in-place orders lift, consumers will want to shop, butlikely won't rush back into crowded malls and streets.

Smaller retailers are now looking for ways to oDer shoppers theability to shop online and pick up in-store or curbside, meetingtheir expectations for both convenience and safety.

But linking online and in-store sales is a big lift, especially forsmall businesses.

Here are 8 tech companies, from e-commerce giants like Shopifyto seed-stage startups, that oDer merchants the tech they needto provide online ordering and curbside pickup.

Click here for more BI Prime stories.

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