From Gamificationthrough Engagement

to Behavioural Change

http://martin.can.unriddle.it

Gamification

Theory of Fun(Raph Koster 2004)

● Our brains are biologically wired to enjoy learning

Motivations to Play(Nick Yee 2005)

Engagement

How to win friendsand influence people

(Dale Carnegie 1937)● Begin with praise and honest appreciation● Call attention to people's mistakes indirectly● Talk about your own mistakes before

criticizing the other person● Ask questions instead of giving direct orders● Let the other person save face● Praise every improvement● Give the other person a fine reputation to

live up to● Use encouragement. Make the fault seem

easy to correct● Make the other person happy about doing

what you suggest

Switch

● Elephant● Rider● Path

Drive(Daniel Pink 2011)

● Autonomy● Mastery● Purpose

on TED

Captology: Persuasive Technology(B.J. Fogg 2002)

● Technology as tools● Technology as media● Technology as a

social actor

Behavioural Change

Nudge(Richard Thaler 2008)

●

Behavioural Insights Unit

● http://www.behaviouralinsights.co.uk/● The next age of government on TED

(David Cameron 2010)

Intellectual Yet Idiot(Nassim Taleb 2016)

on Medium

Flex: Do Something Different(Fletcher & Pine 2012)

● http://dsd.me

Wot Do U Call It?(Wiley 2004)

● Reflective practitionerin Architecture

● Design-based Researchin Educational Research

● Agile Development– In Software Engineer

● Usable Securityin Information Security

● Implementation Sciences

Further Literature

● Change by Design● The Power of Habit

– Que

– Routine

– Reward

● Thinking, Fast and Slow(Daniel Kahneman 2011)

● Will Wright – on engagement vs education in games– http://link.brightcove.com/services/player/bcpid139913618

8?bctid=29089952001●