from ga to gtm in 45 minutes (live demo contains nude code)
TRANSCRIPT
from GA to GTMfrom zero to eleven in 45 minutes
parental advisory: contains nude code, harsh truth and a live demo rapid advance of slides may cause dizziness - do not spill your beer or pizza
from WUD2014:!!
“we’d like quantify .gov usability, but can’t even get data about top-menu clicks”
hmmm… !
New Relic in usability metrix prezo? Did he misplace some clicktrail-metrix
screenshot or his drugs?
I totally love fast webs!
(I totally hate devs who make slow code. This does make me hate myself sometimes.)
my work starts when somebody says the trigger swearword
can’t
most “can’t”-s can be solved in 8 hours
(my project managers are wise to quote that as 24)
(it usually takes 48)
but everything can be done
“yes, because there is a startup doing this SaaS”
no, because learning one more packaged tool just
wastes your time
and you have a customer waiting
50/50
44/56banner / logo
95/20 banner / logo
I need information now to write marhcing orders
for tomorrow
banner
logo
banner
logo
banner
logo
target:let’s talk business, not usability,
analytics or marketing
Universal Analytics + enhanced eCommerce
marketing
marketing navigation
marketing navigation persuasion
marketing navigation persuasion friction
marketing navigation persuasion ka-ching!friction
let’s fix it:!!
• write a spec (learn first) • get everybody onboard • devs implement some new codez according to Elbonian
best practice • nobody tests, deploys to live • you test - they have implemented wrong stuff and it actually
disabled add-to-cart! hjäääälp! • btw, Peeter - why don’t we have results yet?
didn’t I tell you campaign starts on 17th? (No sir, ma’am! you forgot to tell me that, but that’s not the point at all)
GTMthe misunderstood teenager
“tag is this piece of code you put on website, like
a tracking pixel or remarketing something”
NO!!!
Tagging is more like labelling interactions on you website - so you can use the information generated
by interactions in analytics etc.
http://www.simoahava.com/analytics/google-tag-manager-data-model/
Peeter - !please explain me why can’t we have all these important marketing tools that I have seen on interwebs also on our site! !Are you not an expert after all? !luv, mrktg manager
vol 0!tracking in GA
vol 1!events in GA
vol 2!switch to GTM, tracking
vol 3!variables in GTM
vol 4!tags in GTM
vol 5!triggers in GTM
vol 6-10!really scary stuff
(did you know there is a monster under your bed who is also afraid of vol 6-10?)
vol 11!whoa, you survived!
beer, pizza, badass-time
takeaways: !
learn GTM use GTM
practice with protos write actionable specs
takeaways: !
use GTM learn GTM
practice with protos write actionable specs
marketing navigation persuasion ka-ching!friction
… and kids, please do not forget to read:
… and play:
or … hire me :-) !
twitter/github/linkedin/skype etc @[email protected]
+372 56 565 565 (introduce by SMS first)