from folk tales to presentations
TRANSCRIPT
![Page 1: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/1.jpg)
![Page 2: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/2.jpg)
Modern presentationsoriginated from stories
told thousands of years ago.
Introduction
![Page 3: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/3.jpg)
Presentations replacedstorytelling ceremonies
as society developed.
Introduction
![Page 4: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/4.jpg)
They both follow the same rules,yet have different results.
Introduction
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So why do we stillremember folk fairy tales …
Introduction
![Page 6: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/6.jpg)
… yet we forget presentationsin just a few minutes ?
Introduction
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There are 7 key elementsthat ensured the survival of folk tales.
Introduction
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The exact same elementsshould become the foundation
of any presentation.
Introduction
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One
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Both folk tales and presentationsare delivered orally.
Oral Delivery
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Storytellers told storiesin tribes, groups and communities …
Oral Delivery
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Oral Delivery
… while speakers givepresentations in front of
small or large groups.
![Page 13: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/13.jpg)
In the past stories were usedto explain, warn, set examplesor communicate knowledge.
Oral Delivery
![Page 14: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/14.jpg)
Today we‘re using presentationsin a similar manner.
Oral Delivery
![Page 15: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/15.jpg)
The Problem
So where did we go wrong?
![Page 16: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/16.jpg)
Speakers rely too much on slideswhile storytellers never needed
notes to tell their stories.
The Problem
![Page 17: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/17.jpg)
Folk tales survived becausedifferent narrators wouldretell them over and over.
The Problem
![Page 18: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/18.jpg)
Write less, speak more.Use slides to support yourmessage only if necessary.
The Solution
![Page 19: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/19.jpg)
Before adding a new slide ask yourself:Do I really need it?
Is oral delivery enough?
Advice
![Page 20: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/20.jpg)
Two
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Folk tales were notintended for children…
Relevance
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… as they were based onconflicts that humans experienced:death, abandonment, hurting, etc.
Relevance
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Telling effective and relevant storieswas vital if one wanted to becomea leader, priest, king or minister.
Relevance
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Today, giving relevant presentationsis essential for anyone who wants to
become a thought leader, CEO or politician.
Relevance
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Not all tales survived the test of timeas some became irrelevant…
Relevance
![Page 26: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/26.jpg)
… but the relevant ones wereimitated, reproduced and transmitted.
Relevance
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In Charles Perrault's versionof Little Red Riding Hood,
Red takes her clothes off and …
Relevance
![Page 28: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/28.jpg)
… gets into bed with the wolfright before he eats her.
This is how it ends.
Relevance
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The moral is that girlsshould not trust all sorts of people.
Relevance
![Page 30: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/30.jpg)
The story of Little Red Riding Hoodsurvived because the dangers of trusting
a stranger is still relevant to this day.
Relevance
![Page 31: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/31.jpg)
So where did we go wrong?The Problem
![Page 32: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/32.jpg)
Nowadays speakers createtheir presentations based on their needs
without focusing on the audience.
The Problem
![Page 33: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/33.jpg)
What they choose to presentmay not be relevant to their audience.
The Problem
![Page 34: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/34.jpg)
Choose a relevant topicfor your next presentation.
If you can’t choose it, make it relevant.
The Solution
![Page 35: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/35.jpg)
Learn about your audience’s needs,interests and the conflicts
they experience.
Advice
![Page 36: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/36.jpg)
Ask yourself:Why should they care?
How does it relate to them?
Advice
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Three
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In an era of illiteracywith no access to books …
Simplicity
![Page 39: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/39.jpg)
… storytellers managed to persuadeand educate their audience.
Simplicity
![Page 40: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/40.jpg)
Folk tales provided knowledgein a simple and memorable way.
Simplicity
![Page 41: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/41.jpg)
The topics were structuredin short tales so that anyone
could understand them.
Simplicity
![Page 42: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/42.jpg)
A complex notion such asbullying would become a simple
and beloved fairy tale called Cinderella.
Simplicity
![Page 43: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/43.jpg)
So where did we go wrong?The Problem
![Page 44: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/44.jpg)
Today speakers fail to persuadeand deliver memorable presentations
despite the resources they have.
The Problem
![Page 45: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/45.jpg)
Their presentations are long,and complex, accompanied by
slides packed with lots of content.
The Problem
![Page 46: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/46.jpg)
The audience no longerrelate to the message and
have a hard time understanding it.
The Problem
![Page 47: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/47.jpg)
Simplify the information withoutdumbing it down while using
analogies and examples.
The Solution
![Page 48: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/48.jpg)
When describing the iPod,Steve Jobs compared it with
an entire music library in a pocket.
The Solution
![Page 49: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/49.jpg)
Don’t be afraid to cut contentfrom your presentation.
Less is indeed more.
Advice
![Page 50: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/50.jpg)
Always ask yourself:Is this related to the core message?Will they understand the concept?
Advice
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Four
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Folk Tales never hada fixed form as they
were altered by the tellers.
Flexibility
![Page 53: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/53.jpg)
They dropped and addedelements to make the story
more meaningful to the listeners.
Flexibility
![Page 54: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/54.jpg)
Various versions ofthe same story can be found
in different parts of the world.
Flexibility
![Page 55: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/55.jpg)
It’s because storytellersunderstood the importance of
adapting the stories to different groups.
Flexibility
![Page 56: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/56.jpg)
So where did we go wrong?The Problem
![Page 57: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/57.jpg)
Today people use the samecontent for multiple purposes.
The Problem
![Page 58: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/58.jpg)
It’s easier to reuse the same slidesthan adapting and changing the message.
The Problem
![Page 59: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/59.jpg)
Stop recycling your slides andstart adapting your speech to whatyour audience actually need to hear.
The Solution
![Page 60: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/60.jpg)
Make time to work on your speechand don’t rush the process.
Advice
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Five
![Page 62: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/62.jpg)
Storytelling was neverabout the story or the teller.
Connection
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It was about the listeners.Connection
![Page 64: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/64.jpg)
During storytelling the audiencehad access to imaginary worlds
where each of them could be the hero.
Connection
![Page 65: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/65.jpg)
The tellers would observetheir listeners and would adapt
the stories based on their reactions.
Connection
![Page 66: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/66.jpg)
A connection would establishbetween storytellers and
their audience.
Connection
![Page 67: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/67.jpg)
So where did we go wrong?The Problem
![Page 68: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/68.jpg)
Today it’s all about the speakers.The Problem
![Page 69: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/69.jpg)
Their slides are in fact projectednotes packed with bullet points.
The Problem
![Page 70: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/70.jpg)
They are too busyreading their notes to
look the audience in the eyes.
The Problem
![Page 71: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/71.jpg)
The audience is just thereto sit through dull and
emotionless presentations.
The Problem
![Page 72: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/72.jpg)
Acknowledge and look for signsfrom your audience.
The Solution
![Page 73: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/73.jpg)
Find common ground with themby showing that you understand
their problems.
The Solution
![Page 74: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/74.jpg)
Always remember thatthey are the heroes, not you.
The Solution
![Page 75: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/75.jpg)
Spend enough time practisingyour presentation so you
won’t need any notes.
Advice
![Page 76: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/76.jpg)
Six
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In the past people lookedfor different ways to tell stories.
Visuals
![Page 78: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/78.jpg)
So they experienced withdifferent visual techniques
that made folk tales come to life.
Visuals
![Page 79: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/79.jpg)
However, visual communicationwas not just based on
illustrations and drawings.
Visuals
![Page 80: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/80.jpg)
The stories themselveswere visual as well.
Visuals
![Page 81: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/81.jpg)
For instance the hero's inner turmoilis always described as a dark forest.
Visuals
![Page 82: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/82.jpg)
Little Red Riding Hood,Hansel and Gretel or Snow White …
Visuals
![Page 83: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/83.jpg)
… they all go througha dark forest at some point.
Visuals
![Page 84: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/84.jpg)
We can easily imaginethe dark forest without seeinga visual representation of it.
Visuals
![Page 85: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/85.jpg)
By putting ourselves in the hero's shoes,we can visualize and understand
how it feels to be in such place.
Visuals
![Page 86: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/86.jpg)
Simple yet meaningful wordscan trigger visuals and emotions
in the listeners’ minds.
Visuals
![Page 87: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/87.jpg)
So where did we go wrong?The Problem
![Page 88: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/88.jpg)
Today we have maintainedthe visual concept and presentations
are accompanied by slides.
The Problem
![Page 89: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/89.jpg)
But speakers use mostly wordsand very complex illustrations …
The Problem
![Page 90: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/90.jpg)
… while the content is too technicalto allow the audience to visualise it.
The Problem
![Page 91: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/91.jpg)
Make your speech more accessibleby using metaphors, analogies and
words that can trigger mental images.
The Solution
![Page 92: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/92.jpg)
Use photos, videos andcharts to support your ideas.
The Solution
![Page 93: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/93.jpg)
Keep in mind that it’s easierfor us to remember images
than projected words.
Advice
![Page 94: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/94.jpg)
Seven
![Page 95: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/95.jpg)
Folk tales have always beenabout finding solutions to common issues.
Problem Solving
![Page 96: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/96.jpg)
The solution wouldenable the heroes to
transform themselves …
Problem Solving
![Page 97: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/97.jpg)
… and the environmentin a positive manner.
Problem Solving
![Page 98: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/98.jpg)
So where did we go wrong?The Problem
![Page 99: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/99.jpg)
Most presentations todayprovide general information …
The Problem
![Page 100: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/100.jpg)
… without focusing on howit could benefit the audience (heroes).
The Problem
![Page 101: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/101.jpg)
End your presentations withsolutions or lessons …
The Solution
![Page 102: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/102.jpg)
… that will enable the audienceto transform themselves
in a positive manner.
The Solution
![Page 103: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/103.jpg)
Make sure you providea solution for each problem
you identify.
Advice
![Page 104: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/104.jpg)
All these 7 elementshave made it possible for folk tales
to survive thousands of years.
Final Words
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Use these tips next time youwork on your presentation …
Final Words
![Page 106: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/106.jpg)
… as they will help youcommunicate effectively and
deliver memorable presentations.
Final Words
![Page 107: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/107.jpg)
Remember:Write less, speak more.
Final Words
![Page 108: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/108.jpg)
Remember:Think about your audience’s needs.
Final Words
![Page 109: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/109.jpg)
Remember:Keep it simple.
Final Words
![Page 110: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/110.jpg)
Remember:Stop reusing, start customizing.
Final Words
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Remember:Your audience are the heroes.
Final Words
![Page 112: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/112.jpg)
Remember:Use visuals.
Final Words
![Page 113: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/113.jpg)
Remember:Solve a problem.
Final Words
![Page 114: From Folk Tales to Presentations](https://reader037.vdocuments.us/reader037/viewer/2022110203/55d24cb7bb61ebba238b4580/html5/thumbnails/114.jpg)
Feel free to contact meshould you need help
with your presentations.
Do you need Help ?
Ionuţ DobrePresentation Designer