from financial strategy to business transformation: recognizing the unique and powerful role finance...

1© 2013 Ask, Share, Learn

www.proformative.com

#CFOD13

Thank You Sponsors!

PLATINUM

GOLD

SILVER

DIAMOND



#CFOD13Welcome to CFO DimensionsJohn KoganCEO and Co-Founder, Proformative



#CFOD13

Why Proformative?



#CFOD13

A Little History on Proformative

4

+

=



#CFOD13

Our Goal

Online, noise-free, peer-based community for the

office of the CFO



#CFOD13

Community Q&A on Proformative



#CFOD13



#CFOD13

Proformative Exchange



#CFOD13

Proformative StatsOver 600,000 unique site visitors last year

Up over 3x in 18 months60,000 users have visited the site 25 times or moreOver 20,000 community members created questions, comments and resourcesOver 500 product reviews



#CFOD13

Why CFO Dimensions?



#CFOD13

This is Why…

Direct interaction with ExpertsDiscovering Best Practices from PeersMaking New and Valuable Connections



#CFOD13

Bring Your Questions – All Day!

We Have a Great Program In Store



#CFOD13

Thank You Sponsors!

PLATINUM

GOLD

SILVER

DIAMOND



#CFOD13

A Few Items Before We Get Started



#CFOD13

Event NotesCheck in at registration to receive CPE paperwork. For CPE credits you must check into each session.Utilize the Tip Sheet you received at Registration.Complete our Corporate Finance Leadership Survey by 4 PM - win a MacBook Air.Use #CFOD13 to share your insights on TwitterComplete the short survey after each session.



#CFOD13

Agenda

• 9:00 – 9:50 AM Keynote Presentation

• 9:50 – 10:05 AM Break• 10:05 – 10:55 AM Breakout

Session 1 • 10:55 – 11:30 AMNetworking/Expo• 11:30 – 12:20 PM Breakout

Session 2• 12:20 – 1:30 PM Lunch & Expo

MORNING AFTERNOON• 1:30 – 2:20 PM Breakout

Session 3• 2:20 – 2:35 PM Break• 2:35 – 3:25 PM Breakout

Session 4 • 3:25 – 4:00 PMNetworking/Expo• 4:00 – 4:50 PM Breakout

Session 5• 4:50 – 5:10 PM Break• 5:10 – 6:00 PM CFO Panel• 6:00 – 7:00 PM Closing Reception & Awards



#CFOD13

It’s My Honor To Introduce



#CFOD13

Our Keynote Speaker – Thomas G. Conforti

EVP & CFO, Wyndham Worldwide Previously:

CFO, DineEquity, Inc.General Mgmt./Finance & Strategy Roles at Consumer Products Division of the Walt Disney CompanyFinance Roles with CBS and PepsiCo

IR Magazine recently recognized Tom for Best Investor Relations by a CFO



#CFOD13

This Is Great Financial Leadership

The stock appreciated over 300% from 8/31/2009 – 8/12/2013



#CFOD13



#CFOD13

Finance’s role inBUSINESS TRANSFORMATION



#CFOD13

A willing CEO

WHAT IT TAKESThe right conditions

Clear objectives

Strategic orientation

Outstanding execution

Focus on what’s importantPersonally Involved



#CFOD13

My JOURNEY



#CFOD13



#CFOD13

1991 1992 1993 1994 1995 1996 19970

200

400

600

800

1,000

25% CAGR

DISNEY CONSUMER PRODUCTS



#CFOD13

Image of balanced scale:Left scale has Tinkerbell, right has a dollar sign



#CFOD13

What did I LEARN?



#CFOD13



#CFOD13

Company Investment Financed Franchise Fee &

Equipment

Sat on Leases

OLD MODEL

NEWMODEL

Franchisee Investment Franchisee took on financial

accountability



#CFOD13

Jan-03

Apr-0

3Jul-

03Oct-

03Jan

-04Ap

r-04

Jul-04

Oct-04

Jan-05

Apr-0

5Jul-

05Oct-

05Jan

-06Ap

r-06

Jul-06

Oct-06

Jan-07

Apr-0

7Jul-

07Oct-

07 -

50 100 150 200 250 300 350 400

+300%

IHOP S&P 500 Peers



#CFOD13

What did I LEARN?



#CFOD13

TOM



#CFOD13



#CFOD13

2006 2007 2008 2009 2010 2011 2012 $(1.00)

$-

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00 FCF/Share (LHS)

FCF/Share (LHS)

TRANSFORMING CASH FLOW



#CFOD13

-

500

1,000

1,500

2,000

2,500

WYN S&P 500 Peers



#CFOD13



#CFOD13

What did I LEARN?



#CFOD13

Where do you want toGO?



#CFOD13



#CFOD13

Thank You!



#CFOD13

Agenda

• 9:00 – 9:50 AM Keynote Presentation

• 9:50 – 10:05 AM Break• 10:05 – 10:55 AM Breakout

Session 1 • 10:55 – 11:30 AMNetworking/Expo• 11:30 – 12:20 PM Breakout

Session 2• 12:20 – 1:30 PM Lunch & Expo

MORNING AFTERNOON• 1:30 – 2:20 PM Breakout

Session 3• 2:20 – 2:35 PM Break• 2:35 – 3:25 PM Breakout

Session 4 • 3:25 – 4:00 PMNetworking/Expo• 4:00 – 4:50 PM Breakout

Session 5• 4:50 – 5:10 PM Break• 5:10 – 6:00 PM CFO Panel• 6:00 – 7:00 PM Closing Reception & Awards

from financial strategy to business transformation: recognizing the unique and powerful role finance...

Business