from data to value_weborama
TRANSCRIPT
FROM DATA TO VALUE
WEBORAMAMATHIEU ROCHE, GLOBAL BUSINESS DEVELOPMENT DIRECTOR
8 OFFICES, 20 COUNTRIES
PUBLIC NYSE ALTERNEXT
EXPERIENCE
320 ACTIVE CLIENTS
48 FULL DMP IN PRODUCTION
EXPERTISE
220 EMPLOYEES
40% IN PRODUCT AND R&D
BIG DATA
2B DATA EVENTS PER DAY
33M ACTIVE URLs
26M WEB USERS QUALIFIED PER DAY
DATA LEADERSHIP
1B ACTIVE USER PROFILES/MO
220 PROFILING CRITERIA
14 AFFINITY LEVELS
FACTS & FIGURES
POTENTIAL OF THE DATA MARKET AND GROWTH DRIVERS
Data is a much broader topic that just advertising
POTENTIAL OF THE DATA MARKET AND GROWTH DRIVERS
Data is a much broader topic that just advertising
Data will transform advertising across all channels as they become digital
POTENTIAL OF THE DATA MARKET AND GROWTH DRIVERS
Data is a much broader topic that just advertising
Data will transform advertising across all channels as they become digital
Data is a way to re-balance power between advertisers and publishers
POTENTIAL OF THE DATA MARKET AND GROWTH DRIVERS
Data is a much broader topic that just advertising
Data will transform advertising across all channels as they become digital
Data is a way to re-balance power between advertisers and publishers
Data is more than a bottom-funnel, media buying optimization tactic
USER-FRIENDLY SERVICE & SUPPORT
FLEXIBLESERVING YOUR DATA STRATEGY
DESIGNED TO FIT THE ADVERTISER’S STRATEGY & ECOSYSTEM
ANTICIPATE KEY LIFE MOMENTS
LEVERAGE EXTERNAL DATA SOURCES
OPTIMIZE YOUR CUSTOMER KNOWLEDGE
RECONCILED ACROSS CHANNELS & DEVICES
PROVIDING A UNIFIED VISION OF CLIENTS & PROSPECTS
CONSISTENT ACROSS ALL ACTIVATION CHANNELS
HOMOGENEOUS MESSAGING STRATEGIES INTELLIGENT PERFORMANCE MEASUREMENT
TO IMPROVE USERS’ CROSS-CHANNEL EXPERIENCE WITH THE BRAND
SECURITY
AUTONOMY & CONTROLPRIVACY
DATA GOODWILL
A SOLUTION OF DATA EMPOWERMENT OF THE COMPANY
FUTURE OF RUSSIAN DATA MARKET
Data technology vendor = Data supplier
FUTURE OF RUSSIAN DATA MARKET
Data technology vendor = Data supplier
From data costs to data assets
FUTURE OF RUSSIAN DATA MARKET
Data technology vendor = Data supplier
From data costs to data assets
Create true value from data
