1. 1 From Crowd Sourcing to Crowd Making @artefactgroup Rob Girling & Gavin Kelly

2. 2 From Crowd Sourcing to Crowd Making @artefactgroup Fireside Chat 3. 3 From Crowd Sourcing to Crowd Making @artefactgroup @artefactgroup 4. 4 5. 55 The Story of 10,000 feet Our Second Baby 6. 6 7. 77 The Challenge 8. 88 From Designer to Investor Our Roles 9. 99 10. 10 11. 11 12. 12 13. 13 14. 14 15. 1515 Risk Mitigation 16. 1616 Low Risk Tolerance = Excessive Rigor 17. 17 18. 1818 Aha! Moment 19. 19 No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! No! 20. 2020 This We Believe 21. 21 22. 22 23. 23 Thinking vs Doing 24. 2424 Power of Prototyping 25. 2525 Diversity of people and perspectives results in better ideas and concepts 26. 2626 The Benefits of Making 27. 2727 Better Designers 28. 2828 Better Designers Better Consultants 29. 2929 Better Designers Better Consultants Better Entrepreneurs 30. 3030 Crowd Sourcing 31. 3131 Crowd Sourcing Crowd Funding 32. 3232 Crowd Sourcing Crowd Funding Crowd Making 33. 3333 Enter Startefact 34. 34 35. 35 36. 3636 Introducing Purple 37. 37 38. 38 39. 3939 TURN ANY MOMENT INTO A CHERISHED KEEPSAKE 40. 40 41. 41 42. 42 Lithium, Polymor cell battery Sillicon Labs processor BLE support Inductive wireless charging Enough storage to hold as many keepsakes as you can possibly imagine Ready to Be Built 43. 4343 44. Year 1 Year 2 Year 3 Profitability $0 45. Year 1 Year 2 Year 3 Profitability $0 Valley of Financial Burden 46. 4646 BrakePack 47. 47 48. 48 49. 4949 50. 5050 51. 5151 52. 5252 53. 5353 54. 5454 55. 5555 56. 5656 57. 57 58. 5858 59. 5959 Lessons from the Experience Takeaways 60. 60 61. 61 62. 62 Making Bad 63. 63 Ten Lessons from the Ultimate Makers 64. 64 65. 65 Lesson #1 Give up Control 66. 66 67. 67 68. 68 Lesson #2 It is a journey 69. 69 70. 70 Lesson #3 Ideas are fragile 71. 71 72. 72 Lesson #4 More, faster, better 73. 73 74. 74 Lesson #5 Learn by Doing 75. 75 Lesson #6 76. 76 Lesson #6 Unpredictability 77. 77 78. 78 Lesson #7 Partnering 79. 79 80. 80 Lesson #8 Commitment 81. 81 82. 82 Lesson #9 Teams 83. 83 84. 84 Lesson #10 Get Cooking Making 85. 8585 Project Helium Full Circle 86. 8686 87. 87 88. 88 Q&A 89. 89 Thank You 90. Perception of the Smart TV/Smart Hub System Over Time Efficient to Use 0 1 2 3 4 5 6 7 0 1 2 3 4 5 6 Question 1 Question 2 Question 3 Question 4 91. Perception of the Smart TV/Smart Hub System Over Time Efficient to Use 0 1 2 3 4 5 6 1 2 3 4 5 Question 6 Question 3 Question 2 Question 1 92. Perception of the Smart TV/Smart Hub System Over Time Efficient to Use 0 2 4 6 8 10 12 14 Group 1 Group 2 Group 3 Group 4 Question 1 Question 2 Question 3 93. Perception of the Smart TV/Smart Hub System Over Time Efficient to Use 0 1 2 3 4 5 6 1 2 3 4 5 Question 1 Question 2 Question 3 Question 4 94. 94 Only 25% of all consumer groups agreed or strongly agreed that they would recommend the 2013 Smart TV to friends and family. Overall, 17% of evaluators would not recommend the 2013 Smart TV to their friends and family. In general, people tended to like the concept and find the UI visually pleasing, but were not impressed with the current execution. The general sentiment was that the system as a whole still had too many issues with usability and user experience that it didnt feel quite yet ready for prime time. I would recommend this to family and friends 0% 20% 40% 60% 80% 100% Group 1 Group 2 Group 3 Group 4 OVERALL Strongly Agree Agree Somewhat agree Neither agree nor disagree Somewhat disagree Disagree Strongly Disagree