from concept to consumer - making your iot idea a commercial reality

labs.mediatek.com

Ed Kay MediaTek Labs

From Concept to Consumer Making your idea a commercial reality

http://www.telecompaper.com/

Topics

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▪ Background

▪ Intro to MediaTek

▪ Ecosystem value

▪ What is MediaTek Labs

▪ MediaTek Labs Partner Connect

Fundamental shift in scale & scope

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PC Home as unit

Mobile internet Person as unit

IoT Thing as unit

1x 10x 100x 1000x

1990 2010 2030

IoT: connecting the world

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More

• Connected things • Applications • System integrations • Interactions • Data • Services • Analytics

New devices New apps New services

Leverage mobile solution & ecosystem

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Drive a better life – in the real world

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Three major challenges for IoT

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IoT under attack

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VULNERABILITIES

Control Theft Disruption

Controls for smart locks or lights

Malware infected white goods Unlock doors

remotely

Backdoor to Other systems

Hacked vehicle control systems

Pacemakers are vulnerable

Fitness devices know your location

Insulin pumps can be targeted

Developing solutions - Make your life easy

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▪ Compliance & real world testing • Compliance, security, power requirements, regional regulations

and certification requirements may be non-trivial to achieve • Testing (physical and functional)

▪ Manufacturing • Understand how to make things easy for manufacturing • Include plans for bespoke & mass manufacturing – new techniques

may be required so this may be a learning curve for you and the manufacturer

• Use of off-the-shelf, mature components

▪ Industrial merchandising • New categories • Form factor

▪ Support • Unlike clothing and similar items, IoT & Wearable Tech needs

customer support

Topics

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▪ Background


▪ Ecosystem value



TVs

DVD/Blu-ray disc players

GPS

Tablets

Smartphones Game station

Wearables

MEDIATEK TECHNOLOGIES ARE ALL AROUND US

Ranked by revenue 2014

Connectivity network

Feature phone

Digital TV*

DVD/BD player

Optical disc drive

Tablets

Smartphone

…WITH MARKET LEADING POSITIONS IN MANY CATEGORIES

We enable more than 1 Billion devices each year

Smartphones HTC M9+ / Google Android One

MediaTek powered products

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Kindle Fire HD

Sony Android Smart TV

Omate Smartwatches

MediaTek’s role in IoT value chain

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Things Networking Communication services

Big data analytics

Applications & services

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Topics

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▪ Background


▪ Ecosystem value



The value of the ecosystem

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CW is a not-for-profit organisation that is owned by its members, with a governing board that

is elected by the membership.

Members are drawn from all parts of the wireless enabled world, from securely connected

devices, networks, smart phones, software and applications, through to data analytics,

content delivery, telecommunications and satellites.

Mission is to help our members

Network, Learn and Grow: Network Meet & collaborate with companies across all industry

sectors for shared success

Learn Learn about and debate the latest developments in

Wireless Technology and its applications

Grow Strengthen business capability and reach

CW (Cambridge Wireless)

Infrastructure IoT Content + Big Data

Connected Devices

Network Operators

V

E

R

T

I

C

A

L

S

S

E

C

U

R

E

N

E

T

W

O

R

K

S

Test + FinTech

CW 400+ members…. In 14 Countries

Embedded

CW 41 out of 400+ members…. In 14 Countries

CW Members: Thought Leaders + Associations

CONFIDENTIAL

Building an ecosystem

Lindsay O’Regan

Business Development Manager

About Flex

Global scale & reach

14,000 active global

suppliers

$26 billion company

1.2 million active components

52 million sq. ft. of manufacturing

and services space

>1,000 global customers

100+ locations

200,000 employees

30 Countries

2,500 design engineers

Insight across industries

Healthcare

$2 Billion

Automotive

$2 Billion

Industrial

$1 Billion

Home

Appliances

$1 Billion

Capital

Equipment

$1 Billion

Energy

$1 Billion

Datacom

$3 Billion

Telecom

$3 Billion

Server/Storage

$3 Billion

Wearables

$1 Billion

Connected

Living

$1 Billion

Smartphones

$3 Billion

What is an Ecosystem?

Components of an Ecosystem

Consortia

Investments

Suppliers

OEMs

Employees

Centers of Excellence

Startups

Research Institutions

Universities

Accelerators

Sensor Actuators

Human Machine Interface

Connectivity

Smart Software

Battery and Power

Flexible Technologies &

Miniaturization

Security & Computing

Automotive

Healthcare

Industrial

Connected Living

Consumer Electronics

Energy

Fitness/Wellness

Communications

Aerospace & Defense

Design

Prototyping

NPI

Certification

Manufacturing

Distribution

Reverse Logistics

Tax and Trade

Develop Cultivate Commercialize Identify

Things to look out for in building your ecosystem

…Balance

It’s All About…

Balance in:

• Relationships

• Planning

• Project Priorities

…Relationships

It’s All About Balance

• Find partners who are:

• Thrilled to work with

you

• Easy to do business

with

• Close when SPEED is

critical

…Planning


• Consider as much as you

can at the outset:

• All phases of the life

cycle

• All stages of the supply

chain

• How to handle risk

the message is… NO SURPRISES

…Planning (2)


• Different phases have different priorities: anticipate, minimise, and HANDLE risk

Plan as much as you can, as early as you can…

…Project Priorities


• Find the point of harmony Quality

Time Finance

• Finance is the key

…Project Priorities


Quality

Time Finance

• Finance is the key. WHY?

Too little money drives:

• Compromise

• Low quality

• Delay

• And often terminal failure

Making your chosen partners want to work with you

…The Killer Question for you to Answer:

It’s All About Balance and…..

“ To get from where you are to where you want to be

you need:

• Product

• Customers

• Finance

….how are you doing with each of these?”

YOU

Build an ecosystem of partners who:

Summary

• Can deliver what you need

• You can trust

• Are in the right place, AND

• Want you as much as you want them

…and then you have a chance

Thank You and Good Luck!

Topics

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▪ Background


▪ Ecosystem value



Enabling Solution Success

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Dev resources

Insights and inspiration

Access to hardware

SDKs for makers (Arduino), professional developers (C/Eclipse), OpenWrt Linux & KEIL

Technical support

Peripherals (sensors, etc)

Cloud management of device data

Developer advice & matchmaking

Design, production & go-to-market help

MediaTek Labs™ A Developer Centric Ecosystem

▪ Global program – free to join

▪ One Stop Solution

▪ Supporting developers: • Device creation

• App development

• Services

Labs.mediatek.com

The best solution partner for IoT

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MediaTek LinkIt™ Portfolio

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Software & Hardware Development Platforms for Wearables & IoT

LinkIt Assist 2502 labs.mediatek.com/2502

• Wearable form factors

• For professional developers (C/Eclipse)

LinkIt ONE labs.mediatek.com/linkitone

• Unrivalled connectivity on a single board

• For DIY & maker community (Arduino)

LinkIt Connect 7681 labs.mediatek.com/7681

• The simple way to Wi-Fi enable your devices

• For low-cost smart home or office deployment

MediaTek LinkIt™ Portfolio

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▪ Latest additions

• MediaTek LinkIt Smart 7688

• MediaTek LinkIt Smart 7688 Duo

MediaTek LinkIt Smart 7688 Platform

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SOC: MT7688AN Highly Integrated compact SOC for IoT devices with WiFi connectivity

SDK: LinkIt Smart 7688 • OpenWRT • Python & Node.JS • Board support package for Arduino IDE

HDK: LinkIt Smart 7688 • LinkIt Smart 7688 with MT7688 MPU • LinkIt Smart 7688 Duo with MT7688 MPU + MCU

What you can do with 7688 ?

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What is MediaTek LinkIt Smart 7688 ?

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▪ Open source WiFi platform

▪ Runs Openwrt Linux

▪ Two versions of HDK

▪ Multiple Programming Options

LinkIt Smart 7688 : SOC MT7688AN

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▪ 1T1R 802.11 b/g/n Wi-Fi radio

▪ 580MHz MIPS 24KEc CPU

▪ RAM: 128MB DDR2

▪ Flash: 32MB

▪ USB2.0 host, SD-XC, I2S/PCM, I2C, PWM, UART, GPIO, SPI, SPI-slave

▪ eMMC, PCIe are also supported in MT7688 SoC

▪ Max RAM/Flash supported in MT7688 is

▪ RAM: 256MB

▪ Flash: 64MB

MEDIATEK

MT7688AN

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LinkIt Smart 7688

• MT7688

• 128MB DDR2

• 32MB Flash

• Chip Antenna (default)

• IPEX Ext Antenna

• microSD

• USB Host

• JTAG

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LinkIt Smart 7688 Duo

• MT7688 + ATmega32U4

• 128MB DDR2

• 32MB Flash

• Chip Antenna (default)

• IPEX Ext Antenna

• microSD

• USB Host

• JTAG

Coding for the LinkIt Smart 7688

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Duo only

Platform LinkIt Smart 7688 Platform runs OpenWrt (Chaos Calmer) Linux OS & loaded with range of packages to enable the development of IoT device software

Creating applications

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▪ OpenWrt (Chaos Calmer) • Built-in OPKG

▪ SSH

▪ Python

▪ Node.js

▪ Firmata

▪ Bridge (from Arduino Yun)

▪ Libmraa (also UPM)

▪ OpenSSL (w/ TLS 1.2)

▪ mDNS

▪ AVRdude (Arduino ICSP)

▪ UVC Webcam support

▪ git

▪ Samba

Software Specification

• BSP related ▪ Ethernet, USB, I2C, UART, GPIO, SPI driver verification ▪ Pin configuration based on HW definition ▪ GPIO control for bypass Bootstrap-pin (LinkIt Smart 7688) ▪ Reset Button Behavior ▪ Wi-Fi Status indicator ▪ Linux Console on UART2 ▪ Firmware upgrade by USB (in boot loader) ▪ PWM, I2S driver ▪ Mac80211 Wi-Fi Open source driver (under development)

▪ Will use WCN binary Wi-Fi driver currently

• Setups ▪ Web UI for Initial Setup (Customized UI) ▪ AP Configure File ▪ Pre-defined MenuConfig for required features ▪ Arduino IDE SSH flashing

Supported Programming Language

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Language Tools & Libraries Applications Host Platform

C/C++ Cross Compilation Tool Chain

• System Programming • OS X • Linux

Python Python runtime on Linkit Smart 7688

• Prototyping • Network • IoT application

• OS X • Linux • Windows

Node.js Node.js runtime on LinkIt Smart 7688

• Prototyping • Network • IoT application

• OS X • Linux • Windows

Need more info?

Documentation • Get Started Guides • Developer’s Guides • Tutorials & Forums • HDK information

Datasheet Schematic Layout Pin-out Diagram

Toolchains Bootloader

• Source codes hosted on Labs’ repository

Firmware • Source codes hosted on

openWrt.org

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labs.mediatek.com

Topics

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▪ Background


▪ Ecosystem value



▪ Owing to market fragmentation, it is often difficult for developers to find the appropriate partners to develop and launch products

Developers

ODMs

Module Distributors

Manufacturers

Component Suppliers

Copyright © MediaTek Inc. All rights reserved.

Development challenge

http://www.iconarchive.com/show/oxygen-icons-by-oxygen-icons.org/Categories-preferences-other-icon.html

ODM

Distributors

Manufacturing

Component Supplier

Wearables & mHealth

Connected Home/Office

Smart Cities

Flexible & Comprehensive Coverage

labs.mediatek.com/partners

MediaTek Labs Partner Connect

MediaTek Labs Partner Connect

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MediaTek Ventures

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“Stay at the forefront of technology and continue fueling the growth of our semiconductor ecosystem through investments”

Mission

• Visit www.mediatekventures.com for more info • Send your business plans or proposals to [email protected]

聯發創業投資

Semiconductor, system and device

Internet infrastructure

Internet of Things

Software and Internet services

Healthcare Others

in robotics

In summary

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▪ Work with MediaTek • Labs support to help turn prototypes into commercial products • Engage with the ecosystem providing expert support

▪ Function • Don’t create problems to fit a solution

▪ Manufacture • Design solutions with the mass market in mind • Off-the-shelf can reduce time and risk

▪ Real-world reliability & compliance • Regulatory considerations factored in • Built for real-world use (incl. washability) • Power-management!

▪ Security • Address early and make integral feature

▪ Monetisation

Enabling IoT & Wearable Innovation

▪ Register at: labs.mediatek.com

▪ Download the complementary SDKs

▪ Watch out for the next webinar – April 21st ▪ Big Data and IoT – The opportunities & the challenges

▪ http://home.labs.mediatek.com/event/webinar-series-big-data-and-iot-the-opportunities-and-the-challenges/#sthash.xJ0xjjIj.dpuf

▪ Questions?

▪ labs.mediatek.com/contactUs

Next Steps

http://home.labs.mediatek.com/event/webinar-series-big-data-and-iot-the-opportunities-and-the-challenges/





















Thanks – any questions?

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