From concept to adoptionThe maze of organizational readiness for Big Data solutions

Or

Switching gears in a maturing organization

Intro

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2017

The Workshop

The Story

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2017

The Workshop

Accepting payments for virtual goods is a risky business.

Ecommerce fraud

1.0 Countermeasures§ Limit the number of attempts

§ Vet the source of transactions

§ Manual review of transactions

Ecommerce fraud

2.0 Countermeasures§ Semantic associations

§ Risk modeling

§ Behavioral modeling

vs.

Friendly fraudIdentity theft

Financial fraud

A prediction problem

Given a set of features describing an user, how likely are things to turn sour?

Building a Vision

The art and the science

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2017

The Workshop

The ProblemA long feedback loop between§ Data entering our systems§ People gaining insights about

its meaning§ Having those insights

creating an impact

Data

Users DDDApplications months

Data Driven Decisions

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2017

The Workshop

Start with Why§ Why is the problem relevant?§ Why now?

Data

Users DDDApplications real-time

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2017

The Workshop

The ContextAre we using the right tools?

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The Workshop

The ContextDeath by a thousand cuts

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2017

The Workshop

Big DataMore than a technology enabler

Used to define• A new approach to decision

making• A different operating model

• Changes in roles and responsibilities

Something that crystallizes the imagination of people We buzzwords

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2017

The Workshop

Anything missing?

Reality Check #1

Technology selection

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2017

The Workshop

LandscapeTechnology selection is getting increasingly more complex§ Vendors push for vertical platforms

§ We love to build frameworks

All data products can be bent to a certain extent§ Native graph, non native document

§ Native columnar, non native time-series

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2017

The Workshop

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2017

The Workshop

1. Big PictureUsed as a collection of guiding principles and patterns

It highlights

§ What capabilities are needed§ When decisions need to be made

Other considerations§ Existing skills§ Competency availability

§ Learning curve

Applications

RTDW

BIOLAP

OLTP

Data Ingestion

Events store

events

raw data

Stream Processing

Aggregate / Specialized databases

aggregates

MR / Hive / Spark / R

Cloud Disk FTP ServerCloud

Switch Back Up Server

LDAP Server LDAP Server

UPS Battery

Firewall Backup Tape Library

LDAP Repository LDAP Repository

Batch Processing Dashboard

ML

User

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2017

The Workshop

2. ComplexityTraditionally regarded to as size.

Reality is there’s more to it§ 5Vs is about inherent complexity

§ Extrinsic complexity needs to be factored in

VarietyVeracity

VelocityVolume

Value

Availability Confidentiality

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2017

The Workshop

3. Experiment§ Operational and production

readiness§ CAP theorem in practice

§ The devil is in the details

The product brochure does not give the full picture§ What is @Aphyr saying?

§ Do you really need it?

Reality Check #2

Users

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2017

The Workshop

Traditional BIThe role of BI is traditionally biased towards reaction.§ Reports

§ KPIs§ Alerts

Heavy reliance on § Few, coarse grained aggregates

§ SQL§ Excel!

BI team

BusinessData visualization

Programming

Statistics

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2017

The Workshop

Data Science§ Not just about upskilling§ Focus on building actionable

insights

§ Find champions that can help spread the word

§ Learn the craftData Science team

BusinessData visualization

ProgrammingStatistics

Big data

Reality Check #3

Maturity vs Innovation

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2017

The Workshop

MaturityProcess, organizational structure and engineering practices have the potential of hindering innovation

Innovation-led projects are hard to manage when an organization is in a subsequent phase

So, ultimately…

Fluid phase Transitional phase Specific phase

Rate of innovation

time

Product innovation

Process innovation

Source: (Utterback 1994)

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2017

The Workshop

Anything missing?

Focus

Maintaining momentum and engagement

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2017

The Workshop

The road to MVPFocus on a Minimum Viable Solution§ Focus on outcome, not output§ Deliver value incrementally

§ Measure early§ Experiment with real data

Build a start-up team to focus on core benefits

§ Cutting through bureaucracy§ Ensuring we avoid biggerism

Core benefits

Tangible Specification

Augmented features

Innovation happens at the centre

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2017

The Workshop

MVSCore benefits

§ Taxonomy of associations between players and other data sources

§ Device protection for account takeovers

§ Fraud ring identification

§ Bonus abuse preventionDevice

fingerprint

LocationID check

Physical address

Email

Phone number

Credit cards

Date of birth

Risk score

PasswordRelationship graph

Event store

Friendly fraud

Friendly fraud

Financial fraud

Identity theftFriendly fraudClassifier

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2017

The Workshop

Outcomes§ Prove something, then engineer it

§ ML can be done in Excel

Choosing not to adopt something is as important as adopting it

§ Reduces clutter

§ Improves focus

Again, focus on the core benefitsApplications

RTDW

BIOLAP

OLTP

Data Ingestion

Events store

events

raw data

Stream Processing

Aggregate / Specialized databases

aggregates

MR / Hive / Spark / R

Cloud Disk FTP ServerCloud

Switch Back Up Server

LDAP Server LDAP Server

UPS Battery

Firewall Backup Tape Library

LDAP Repository LDAP Repository

Batch Processing Dashboard

ML

User

End of the story

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2017

The Workshop

Lessons Learned § Understanding - facts checking§ Projecting – viable vision§ Executing – honest feedback

At all steps, isolate the blast radius

Understand

Project

Execute

§ The problem§ The context

§ Start with why§ Build a vision§ Experiment

§ Focus§ Measure early§ Learn & Adapt

Questions?