© 2016 SAAKAI Pte. Ltd. Confidential information owned by SAAKAI, to be used by the recipient only. This document or any part of it, may not be reproduced, copied, circulated and/or distributed nor quoted without prior written approval from SAAKAI Pte. Ltd.

From Code to Product to Startup The Challenges for Building Successful Business Model with Open Source Code

Roger Essoh, September 21, 2016

>> +18 years experience in IT and open source Industry

!  Chief Strategy Officer at Saakai PTE – Singapore (Startups Studio)

!  Venture Partner at Quorumm Digital Venture

!  Strategic Advisor for various startups including Videolabs and Wakanda

!  Join Objectweb Consortium (former OW2) in 2004 to represent Atos

!  Various positions at Atos Public Sector France including as Open Source Director and 2 years at Atos International as Global Business Development Director for the Digital market.

About me

CODE

PRODUCT

STARTUP

>> Today, Open Source Code is the engine of Innovation with million of repositories on Github, Bitbucket, Sourceforge, Ohloh, …

From Code to Product to Startup

>> But the road to build successful companies with open source business models is paved with a lot of failures and a limited number of success stories.

More than 80% of Open Source Projects Failed

+800 Open Source Startups listed on Crunchbase in 2016

80% have failed or

will…

Only 20% will succeed

someway…

What makes Open Source Code Succeed ?

Consumers Traction Make it K.I.S.S to buy

and to access by target users

Developers Traction Build an empowering

community

Technology Foundation Target a specific

developer, enterprise and/or end-user need

How to monetize successful open source code?

In B2C Positioning Convince Your End-Users

and your community To accept monetization

(advertising, premium services).

In B2B Positioning Provide Consulting and Development Services,

License, Support, Training and Maintenance.

A lot of effort are made on: "  Product Engineering, "  Field and Online Marketing "  Channel Program

A lot of effort are made on: "  Community engagement to convince core members and end-users.

Business Cases: Videolab (B2C) – Wakanda (B2B) C

OD

E

PR

OD

UC

T M

ON

ETI

ZATI

ON

Videolab.io Wakanda.io Github traction "  2,123 stars "  1,036 forks

Core committers work for Videolab

VLC: +2 Billion downloads since 2005

Challenges to find the right monetization model the community will tolerate.

Github traction Very low

Core developers work for Wakanda

+10K unique visitors / month +40 qualified leads /month

Challenges to convince enterprises to buy Wakanda.

© 2016 SAAKAI Pte. Ltd. Confidential information owned by SAAKAI, to be used by the recipient only. This document or any part of it, may not be reproduced, copied, circulated and/or distributed nor quoted without prior written approval from SAAKAI Pte. Ltd.

Contact Roger Essoh – LinkedIn : : http://www.linkedin.com/in/ressoh Cell (Australia): +61 472 599 135 Cell (France): +33 668 377 780 roger.essoh@saakai.com

Questions / Answers