from branding to bonding
DESCRIPTION
Brand building is only a journey, bonding / connecting with clients is the destinationTRANSCRIPT
Dr Amit Nagpal
Chief Inspirational Storyteller
AL Services
From Branding, the journey to Bonding, the
destination – A storyshop
From Branding (the Journey) to Bonding (the destination)
Branding to Bonding
THE STEPS
Enlarge as a Collaborator
Excel as a Communicator
Evolve into a Story Narrator
From Branding (the Journey) to Bonding (the destination)
From Branding to Bonding
IT STARTS WITH STORIES, ENDS WITH A STORY
From Branding (the Journey) to Bonding (the destination)
From Branding (the Journey) to Bonding (the destination)
Personal Brand vs Business Brand
• How old is your Personal Brand?
• How old is your business brand?
From Branding (the Journey) to Bonding (the destination)
Branding to Bonding
From Branding (the Journey) to Bonding (the destination)
The Agenda
• The paradox of branding
• Personal Branding on social media-The Starting Point
• Understanding our audience and its psychology
• Enlarge as a collaborator, Excel as a communicator, Evolve into a story narrator
• "From Branding to 'Bonding'"-The Journey
• From deeper wisdom to deeper connection with customers
• Holding your hand in the storytelling journey-The mentor
• Key takeaways
• -How to create powerful audience centric content
• -Understanding the branding process and its paradoxes
• -How to create inspiring stories
• -How to form emotional bonds with prospects and clients
From Branding (the Journey) to Bonding (the destination)
What actually builds your brand?
What rather builds a brand is :-
• Mindful content,
• Passionate engagement
• Soulful collaboration.
• Perception enhancement over a period of time, sharing our achievements as inspiring stories.
• Our actions
• Consolidating our successes at one place.
• Deep passion for our domain
• Infectious enthusiasm in our speech
• The joy in our personality.
From Branding (the Journey) to Bonding (the destination)
Enlarge as a Collaborator
• Share knowledge and skills
• Appreciate others
• Express higher emotions
• Create a network of positive people
• Remember social media is a glasshouse
• Walk the Talk and Talk the Talk
From Branding (the Journey) to Bonding (the destination)
Excel as a Communicator
• Cultural Sensitivity (Japanese looking into eyes)
• Gender Neutral (Chairman)
• Political correctness (meager salary of maid)
• Avoid stereotyping
• Avoid judgmental (should) . Leave scope with phrases like may be
• Sharing your post with “Do you agree?”-Not imposing views, inviting
counter views
• Proverbs & Idioms
• Quotations
• Anecdotes
• Stories
• Energy
• Higher emotions
• Inspirational
• Sculpting
Excellence in writing skills
From Branding (the Journey) to Bonding (the destination)
From Branding (the Journey) to Bonding (the destination)
Evolve into a Story Narrator
• How storytelling works?
• Is human brain wired for story?
• Ad agencies have always used storytelling
• Social media has democratized storytelling
• Stories inspire action and also connect emotionally and build reputation.
Storytelling is a sequence of events shared in a narrative format (simple narrative, dialogue based narrative, scenario based narrative)
• One liner stories
• Anecdotes
• Stories
• Autobiography/Biography
Introduction to Storytelling
From Branding (the Journey) to Bonding (the destination)
Great stories :-
• form an emotional connect• make you feel that you know the person• are unpredictable and have interestig twists and
turns• are about heroism and positive endings• inspire action• demonstrate passsion and persistence of the hero• have heroes who win against odds• balance drama vs sincerity• Touch your heart and soul
The Art of Storytelling
From Branding (the Journey) to Bonding (the destination)
• Blog
• PPT
• Photo albums
• Podcasts
• Infographics
• eBooks
• Video
Digital Storytelling Formats
From Branding (the Journey) to Bonding (the destination)
A) Storytelling is the most powerful tool for brand building, be it personal branding or organisation branding.
B) Best tool for brand storytelling is “Inspirational Storytelling”
• Provide role models
• High energy words
• Wear the readers shoes
• Ask readers to take action
• Victory against odds
• Even visuals inspire
C) The Art of Perception Enhancement
Brand Storytelling / Brand Journalism
From Branding (the Journey) to Bonding (the destination)
• Visibility
• Credibility
• Profitability
Understanding Digital Marketing from
writer’s perspective
From Branding (the Journey) to Bonding (the destination)
4C approach
• Connect
• Converse
• Collaborate
• Convert
Understanding Digital Marketing from
writer’s perspective
From Branding (the Journey) to Bonding (the destination)
AIDA Model (sales oriented content)
• Awareness
• Interest
• Desire
• Action
Understanding Digital Marketing from
writer’s perspective
From Branding (the Journey) to Bonding (the destination)
THE STEPS
From Branding (the Journey) to Bonding (the destination)
From Branding to Bonding
From Branding (the Journey) to Bonding (the destination)
From Branding to Bonding
• The comfort, the depth, the emotional connect and understanding in a
relationship creates a bond
• A bond can never be purely logical, it needs to have an emotional
element.
• Exchanging visiting cards is called 'Networking.'
Exchanging our very humanity is called 'Bonding.'
From Branding (the Journey) to Bonding (the destination)
From Branding to Bonding
• “If you take care of small things, big things will take care of themselves”
• Bonding requires attention and intention in each and every act, the way
you answer the email, the way you make a phone call, the way you
greet, each small act begins to count.
• Starting an email
From Branding (the Journey) to Bonding (the destination)
From Branding to Bonding
• Bonding with Influencers (CXOs, senior professionals)
• “Show through your actions that you respect their work, business, time, and privacy” –Jeff
Bullas
• “Let your handshake be a greater bond than any written contract.”
Steve Maraboli
From Branding (the Journey) to Bonding (the destination)
From Branding to Bonding
• Best relationships happen when there is no agenda and no hurry.
From Branding (the Journey) to Bonding (the destination)
From Branding to Bonding
• And based on our experience, we at ALS decided to do the hand-holding of our clients from ‘Branding’ (the journey) to ‘Bonding’ (the destination).
• And since then, we have been bonding with our clients and helping them bond with their clients, happily thereafter.
AND THEY BONDED HAPPILY THEREAFTER (INSPIRATION – THE Rajayoga)
From Branding (the Journey) to Bonding (the destination)
When Ms Love came,
Mr Fear packed his bags out of fear.
When Mr Gratitude came,
Ms Crib packed & left cribbing.
When Mr Faith came,
Mr Doubt was left suffocated, out of self-doubt.
When Ms Light came,
Ms Darkness herself began to grope in the dark.
And Love & Gratitude, Faith & Light,
lived and bonded happily thereafter.
From Branding (the Journey) to Bonding (the destination)
From Branding to Bonding
THANK YOU
From Branding (the Journey) to Bonding (the destination)
www.alservices.in