frivolous fun or innovative learning? using social media to deliver professional development
DESCRIPTION
The story of how the Virtual International Day of the Midwife Conference uses social media to facilitate learning and CPD to midwives. Talk give to OZELIVE 2014 conference: http://australianeducators.ning.com/accepted-presentations/frivolous-fun-or-innovative-learning-using-social-media-to-deliveTRANSCRIPT
Frivolous fun or innovative learning?
Using social media to deliver professional development
Sarah Stewart
Aim of this session:
• Tell you about the VIDM• Explain how we use social media to support
VIDM• Reflect on some of the lessons we have
learned about using social media to deliver professional development
Midwives and CPD
6th Annual Virtual International Day of the Midwife 5th May 2014
Aims of VIDM
Provide access to latest research & practice innovations
Provide opportunities for networking Break down traditional barriers to PDModel informal, life-long learning practicesModel “open” communication & collaboration
practices eg OERIncrease digital literacy & capability
2009 2010 2011 2012 2013
Average attendance at each session
6 30 50 80 120
Attendance at most popular session
119 100* 163*
Our use of social media*Wiki - advertising, informing, coordination,
collaboration, artefactshttp://internationaldayofthemidwife.wikispaces.com*Facebook – advertising, marketing, networking,
discussion, answer questionshttps://www.facebook.com/VirtualInternationalDayoftheMidwife
*Twitter – advertising, marketing, networking, discussion, answer questions
https://twitter.com/#!/VIDofM *Personal blogs*Google Docs for private but collaborative work
https://www.facebook.com/VirtualInternationalDayoftheMidwife
5th May 2010 2011 2012 2013
Likes 1,770 814* * 2,580
Reach 114 267 553 994
Viral 1,159 1,747 25,471 40, 486
http://vidm.wikispaces.com
VIDM WikiMay 2009 2010 2011 2012 2013
Members 757
Visitors 1,810 4,601 7,296 12,613 25,944
Total Views 2,352 12,361 26,490 45,923 32,547*
Certificate of Attendance
- 428 772 673 905
Total view of recordings from June-Dec
132 49*
Comment/Contribution*
Feedback
People liked:Sense of belonging to an international
communityOpportunity to learn for free, in easily accessible
and flexible environmentBeing able to access eminent speakersMain reason people didn't attend was because
they were working
Majority people hear about VIDM from Facebook, followed by email
People want:News about VIDM via Facebook or emailImproved information about the event on the
wiki website
What we are seeing
Main stream midwifery doesn't get it, but midwives on the ground & consumer activists do
http://www.flickr.com/photos/7158112@N04/3042853630
http://www.flickr.com/photos/21560098@N06/3796822070
Professional concerns about use of social media
Network of practice is evolving
Midwives (& others) are utilising their digital literacy learnings in an ongoing way in their professional lives
http://www.glorialemay.com/blog/?p=688
Where to from here?
How do we reach resource-poor countries and midwives who
do not speak English?
Research. What is the impact of this approach to PD on learning, & ultimately clinical outcomes?
http://www.flickr.com/photos/26667277@N00/311398700
Become more interactive,
beyond the 5th May?
http://www.flickr.com/photos/28859335@N00/120018144
Go mobile
http://www.flickr.com/photos/83542829@N00/2431704208
Recommendations: KISS!
http://www.flickr.com/photos/73532212@N00/2945559128
Go where your audience/learners are
Be strategic
Remember that social media is about connections!
Keep up to date with changes in social media tools, methodologies and practice
Sarah Stewart
[email protected]://sarah-stewart.blogspot.com@SarahStewarthttp://www.facebook.com/sarahmstewarthttp://www.slideshare.net/sarahs