Supported by

FRINGE ON TOURFringe in Mount Gambier. Photo, Trentino Priori.

Have your event join our calendar of free, family friendly fun for 2021.Your event is listed in our official Fringe on Tour program and includes a marketing campaign

to our database of over half a million Fringe lovers, plus you have access to Adelaide Fringeprogramming and production support to assist your event run smoothly.

Slack Taxi. Kangaroo Island Fringe. Photo, Trentino Priori.

PROGRAMMING/PRODUCTION SUPPORT: Programming support – We connect you withAdelaide Fringe registered artists including local,national and internationals.

Our FringeTIX team can sell tickets to additionalevents via our website, call centre and box offices.

WHAT WE NEED FROM YOU: Organise and deliver a family friendly, free event in your region. Please consider:

Programming, contracting, and paying artists

Production needs such as marquees, PA/Tech,staffing etc.

Street party, market stalls, food trucks or localstalls

Licenses/permits required.

Event photographer/videographer

Register your event and venues with Adelaide Fringe using our online platform AVR.

Develop your own marketing campaign focusing on your specific objectives to compliment the wider Adelaide Fringe campaign. (i.e. Engaging your community, attracting tourists to your region).

Ensure your budget accounts for all your event production, delivery, staffing and additional marketing costs.

SHOUT OUT

$6,000+gst

The Shout Out package is a perfect way for us to helpsupport your locally led community event. Amplifyyour message and align with the most FUN brand inthe Southern Hemisphere!

MARKETING SUPPORT: Free event registration

Your event featured in the Fringe on Tour pagewithin the Official Fringe Guide.

Your event listed in a half page advertisement forFringe on Tour within both the School Guide &Matinee Guide.

Your event listed on the Fringe on Tour webpage.

Fringe on Tour branded EDM Banner.

1x Facebook post advertising the Fringe on Tourprogram – linking to the official Fringe on Tourwebpage.

1 x Fringe Membership EDM Banner post advertisingthe Fringe on Tour program.

Your event featured in Fringe on Tour announcementEDM.

Dedicated Fringe Lists created for Fringe On Tourevents.

20% off rack rate of all digital advertising & 10% offthe rack rate of print when purchasing for yourFringe on Tour event.

Branding package for your graphics team to blendwith your designs.

30 min phone consultation with marketing teammember to discuss your objectives and give advice onyour broader marketing campaign.

Photo, Trentino Priori.

THE GOALThe Marion Cultural Centre previously hosted Fringeevents at their venue but were seeking to increasetheir attendance and get further marketing support inpositioning themselves as a local arts and cultural hub.

SHOUT OUT CASE STUDY: MARION CULTURAL CENTRETHE EXECUTIONMarion Cultural Centre programmed a variety of qualityperformances and joined as an official Fringe on Tourevent. As a part of this, they received additional supportand their event was included in Fringe on Tourmarketing campaign across print, social and digitaladvertising.

THE OUTCOME The Marion Cultural Centre saw a 224% increase in ticket sales in the first year of becoming an official Fringe on Tour event. The growth of the Marion Cultural Centre through the Fringe on Tour program made the Adelaide Fringe accessible to the local community and surrounds without travelling into the CBD.

State of Emergency. Photo, Jo O’Callaghan.

WOW ON WHEELS$17,000+gstPlease note locations outside of 80km radius is POA

The Wow on Wheels package is perfect for thosewanting us to roll in and deliver Fringe magic.Our famous caravan comes to you complete with anexciting mix of artists and roving performers, for twohours plus all the marketing benefits of being anofficial Fringe on Tour event.It’s perfect for street parties, community markets,Fringe pop up events, shopping centre activations oryour workplace.

MARKETING SUPPORT: All the benefits of the Shout Out package PLUS…

1 x Additional branded EDM banner specific to yourFringe on Tour event and URL click through to yourunique website listing.

PRODUCTION/PROGRAMMING SUPPORT:The Fringe on Tour caravan lighting and sound allset up and including staffing such as stage managers,sound operators etc.

Production and Programming Coordinators toprogram, transport and support the artists and rovingentertainment prior to, during and post event,inclusive of fee’s, contracting, onsite riders/meals,super and artist insurance.

Provision for 5-6 Fringe artists.

Artist and venues support to program independentticketed events as part of our full program alongsideyours.

Our FringeTIX team can sell tickets to additionalevents via our website, call centre and box offices.

WHAT WE NEED FROM YOU: A location with power.

Add additional activities.Please consider:

Street party, market stalls, food trucks or local stalls

Licenses/permits

Photographer/videographer

Register your event and venues with Adelaide Fringe using our online platform AVR.

Develop your own marketing campaign focusing on your specific objectives to compliment the wider Adelaide Fringe campaign. (i.e. Engaging your community, attracting tourists to your region).

Quality Novelty. Photo, Tony Virgo.

WOW ON WHEELS CASE STUDY: MURRAY BRIDGETHE GOALMurray Bridge wanted to transform their main street into a family friendly Fringe experience for the local community and surrounds.

THE EXECUTIONAdelaide Fringe provided 4 hours of programmedentertainment including local acts and connectedMurray Bridge Council with local producer JollyProductions to book an additional 12 ticketed eventswithin the Murray Bridge Town Hall.

THE OUTCOMEThe Murray Bridge Street Party had attendance of over2000 people and over 1400 tickets sold to theadditional Fringe events in the Town Hall.

Splash Test Dummies. Photo, Kate Cooper.

FRINGE TAKEOVER POAA completely customized event.Fringe-ify your region with a Fringe Takeover.

Chat to our team about promoting your region, engagingthe community and with activating vibrant spaces.

MARKETING SUPPORT:All the marketing benefits of the WOW ON WHEELSpackage PLUS…

Fringe social media coverage via Instagram storiesincluding artist and event coverage. Option for Fringeon Tour host to be tagged/mentioned.

PRODUCTION/PROGRAMMING SUPPORT: A bespoke package to suit your needs, eventobjectives and outcomes.Including programming, marketing andproduction support.

WHAT WE NEED FROM YOU:Starting $30,000 (+gst) depending on the location,programming, support and duration requested.If you are looking to achieve specific engagement,community or arts objectives get in touch andtogether we can create something to suit your needs.

Goolwa Fringe on Tour. Photo, Trentino Priori.

THE GOALTo bring Adelaide Fringe to Port Augusta with a twoday event which engages and inspires communityinvolvement and experience.

TAKEOVER CASE STUDY: DESERT FRINGETHE EXECUTIONAdelaide Fringe in consultation with the Port AugustaCity Council developed a customised program ofperforming artists, street artists, stage design, marketingsupport and production assistance. Offering the localcommunity and surrounds a mix of free and ticketed artsevents in their region.

THE OUTCOMEWorking with a range of collaborators Desert Fringe wassuccessful in engaging the community and saw attendance of over 2,000 across the two-day event. Local venues and vendors were engaged and uniqueopportunities for local groups to perform and participatein public art were offered, further enriching thecommunities experience.

Clara Cupcakes & Dusty Feet Mob. Photo, Kevin Godfry.