Business EnglishWeek 7 – April 16

Professor Hayashi

Today’s Classattendance / homeworkvocabularylanguage review - articles

VOCABULARYPage 47 – exercise B

VocabularyPage 47 – exercise C

1. public transport2. free samples3. slogans4. endorsement5. word of mouth6. place

Language ReviewPage 50 – ARTICLESDo exercise A, B, C

Language ReviewExercise B – Page 501. Knowledge of THE advertising code….. wishing

to work in THE advertising industry.2. …TV commercial in THE Kingdom of Saudi

Arabia3. ….. Northern Ireland make up THE UK.4. Beetle advert was one of THE most successful5. going to THE Czech Republic.6. it’s okay!7. sales conference is in THE Netherlands.8. agency in THE US.

Language ReviewExercise C – page 50

Ronaldinho smashed a window in the centuries-old cathedral of Santiago de Compostela while filming an advert for television today. Luckily for the Barcelona star, the window was only a small, modern addition to Spain’s famous cathedral in Galicia. The Brazilian blundered after being asked to try a scissor-kick beneath the cathedral’s 12th century Portico de la Gloria (Portal of Glory). ‘I asked Ronanldinho to hit the ball as hard as he could and he had the bad luck to hit the window,’ said the advert’s director Emil Sampler. ‘It was my fault.’

Useful LanguagePage 51 – Do exercise A in pairs

Midterm PrepIn groups of 5 – each person should prepare a

summary of ONE chapter (chapters 1-5)You should email a copy of your summary to

your group members ASAP