friday’todddurkinmentorship.com/pdf/friday.pdftwitter’&’instagram:’@todddurkin’|facebook’fan’page:’\todddurkinfq10|’|’@3@’...

$: Friday’todddurkinmentorship.com/pdf/Friday.pdfTwitter’&’Instagram:’@ToddDurkin’|Facebook’Fan’Page:’\ToddDurkinFQ10|’|’@3@’ The’Blue7Print’for$
Friday

Twitter & Instagram: @ToddDurkin | Facebook Fan Page: \ToddDurkinFQ10 | www.ToddDurkin.com | www.FitnessQuest10.com -‐2-‐

Table of Contents The Blue-‐Print for Success in the Fitness Industry ................................................................................................ 3

Systemizing Your Business ................................................................................................................................. 10

The Top Ten Lessons I Learned While Building My Dream Facility ................................................................... 15

TDMM – Treadside Manner Talk ....................................................................................................................... 17

How to Have a 100K Month ............................................................................................................................... 18


The Blue-‐Print for Success in the Fitness Industry by Todd Durkin, MA, CSCS

Owner, Fitness Quest 10 & Todd Durkin Enterprises Lead Training Advisor, Under Armour

IMPORTANT QUESTIONS TO ASK YOURSELF: 1. What do you want to achieve in your fitness career? 2. What are your goals in the next 3 years? Next 1 year? 3. What are your strengths as a professional? 4. What do you love to do? 5. What are your best-‐practices that will help you CREATE what you want to create? 6. What is your BHAG? 7. What are 3 action steps you could do starting TODAY to help you move closer to where you want to

be?

COMPONENTS TO SUCCESS: 1. Master your Craft 2. Master your Business 3. Master your Marketing 4. Master your Leadership 5. Master your SELF

Formula for Success: MC + MB + MM + ML + MS = SUCCESS & SIGNIFICANCE

I. MASTER YOUR CRAFT Continue to invest in yourself:

• Deep daily practice • Reading (leadership, personal growth, autobiographies, customer service, industry-‐specific) • DVD’s • Conference & industry events • Mentors & Mentorships • Mastermind Groups • “Your inner circle”

Rule: 10,000 Hour Rule


II. MASTER YOUR BUSINESS A. Treat your Business like it’s a business—because that’s what it is!

1. Create a business plan (www.businessplanpro.com; www.score.org). 2. Define your business goals (expectations, mission/vision, projections). 3. Define your BRAND.

a. What kind of brand are you? b. What do people say about you and your brand? c. What can you do to enhance your brand?

4. Create SYSTEMS. a. Customer Service b. Billing c. Referrals d. Birthdays/Anniversaries e. Assessment f. Ethos/Philosophy

5. Creating World-‐Class CUSTOMER SERVICE a. It’s how you make them feel—consistently! b. Systems!!! (Answering the phone, giving tours, billing, etc.) c. Set expectations. d. Provide feedback. e. Reward behavior. f. Motivation-‐-‐“It’s like brushing your teeth—you need it every day!” g. Create MAGIC

Examples of GREAT Customer Service! What about when someone comes in your business?

a. Stand up. b. Greet them by name. A person’s first name is the sweetest sound one can hear. c. Smile. d. Give them a handshake, high-‐five, or pat on the back. e. If it’s a new person or prospective client, come away from behind the front desk. Other Customer Service Tips:

1. You don’t want ANYONE mad at you. 2. If a client or member has a problem with you, CALL them on the phone. 3. Keep your gym “surgically clean.” 4. “As long as it is legal, morally right, and, go to ALL COSTS to satisfy a customer.” 5. Body language is very IMPORTANT. 6. Complete FOCUS on clients. 7. The power of TOUCH. 8. Atmospherics are essential. 9. Move the soul.

B. CLIENT ACQUISITION: 1. Word of Mouth 2. Feeder Programs

Ø 10 Day Intensive FITCAMP


Ø Corporate Fit Challenge Ø 6 week Biggest Winner Ultimate Thinner

C. CLIENT RETENTION: 1. RESULTS! 2. Rewards Program (i.e. “Perfect 10”) 3. Staff Development

Ø Set expectations Ø Training Ø Feedback

4. Motivation & Accountability

III. MASTER YOUR MARKETING 4 types:

1. Internal 2. Community 3. External 4. On-‐line / Social Media

A. INTERNAL/ “IN-‐HOUSE” Marketing 1. Post it notes on mirrors in bathrooms 2. Digital picture frames 3. Flyers 4. “What’s Goin’ On” Boards 5. “The Huddle” 6. Word of Mouth

B. Community How often are you getting out into the community now and speaking? Or being part of events? Examples:

1. Farmers Markets 2. Philanthropic events & silent auctions 3. Sponsor a youth team. Or league 4. Sponsor “concerts” in the park 5. Incentivize staff (i.e. $25.00 for any staff member that gets a non-‐client/member to sign-‐up for a

program). 6. Apartment complexes/ “Welcome Wagons” 7. Women’s Groups

C. External 1. Website 2. Email blasts 3. “Community”

D. Social Media 1. Facebook (www.facebook.com/ToddDurkinFQ10; www.facebook.com/FitnessQuest10) 2. Twitter (@ToddDurkin) 3. YOUTUBE 4. Your BLOG


5. Instagram 6. Pinterest SOCIAL MEDIA Pointers.

• Rules: They are always changing. Just accept change will always happen! • Do something. • Not sure what to post? Post a quote, post an article, post a video you found that you enjoy. • Goals of social media: build your tribe, engage them, share with them authentically, and educate

them. • ENGAGE, ENGAGE, ENGAGE! When people comment on your post respond back. People will not

follow you if they think there isn’t a person behind the screen. • Don’t sell any more than 1:7 ratio. We do a lot less than that. • Get them to your website. Capture their email on your website. • Make sure every post or tweet has a reason and some substance behind it. Why are you posting

this? (i.e., To teach) • Talk to them, not at them. With so many people in social media, there is way too much shouting

going on. Talk to them. • Which form of social media should you use? Find out which one your target market is using and use

that! • Once you start using more forms of social media tell people about them. Ex: On Facebook – Hey

followers, I have just launched my new WordPress Blog site. Make sure you check it out to read my latest articles on fitness. Twitter – Hey tweeps, I am now on Facebook, please go “like” my new page.

• TRACK your success on social media. You need to find out what works for you! Which ones should you use? START with one. Blogs, Twitter, Facebook, videos, YOUTUBE, etc. What do you need?

• Inexpensive camera (i.e., Your phone!) • Editing software—(iMovie or Final Cut Pro) • An IDEA Board or notebook (voice memos, notes, etc.)

Blogs: • Word Press—you can have a blog in about 20 minutes. • Write at least 1 time per week. Keep it real and authentic. • Posts published early in the business week (especially Monday-‐Thursday—tend to attract the most

views and links; but those published on the weekends get the most comments.) • Reply to posts that people make. Again, people want to know that there is a person behind the

computer. Twitter:

• Great way to connect with your followers in 140 characters or less. Engage them. • Share favorite quotes, workouts, nutritional and exercise tips. • Use the @ symbol to get more followers (i.e. @todddurkin; @trxtraining) • Tweet Deck or Social Oomph (schedules tweets); Social oomph lets you track your tweets to find out

what is your most successful tweet, when is the best time for you, and more.


• Use the # symbol as well. Think of this as a group in Facebook. If you do a tweet with #fitness, you will be able talk to all people who are talking about fitness.

• Remember to engage and follow up with people who Re-‐Tweet you back, especially when you are using the # in a tweet.

• Not sure what to tweet? Re-‐tweet what someone else said. • Use bit.ly to make links shorter. • Friday at 4 PM is the most Retweetable Time.

Facebook:

• Profile page vs. Like page/Fan page. Use a LIKE page if you are primarily using FB for business. • Have contests.

“Clients, share your favorite testimonials about Fitness Quest 10 over the next 10 Days and win a chance for FREE TRX or a FREE MASSAGE.

• Have them “Fill in the blank…” “Greatness to you means _________” “In order to get SERIOUS with my own health & fitness, I am going to need to ___________” “My favorite exercise in the world is _________”

• Announce a Weekly Special: “Purchase a 60 minute massage this week and get an additional 30 minutes for FREE” “Buy 6 training sessions and get 3 sessions for FREE.”

• Ask questions: Examples. What is your favorite piece of fitness equipment? Let’s say they pick the TRX. Then you

can share exercises, videos, articles, etc. about the TRX. Now you are posting with substance. You just constructed market research.

What is your goal this week to become 1% better every day? YOUTUBE:

• Great way to get your voice out to the masses via viral marketing. • YOU MUST PRACTICE! • Keep them short; 2-‐4 minutes ideally. Create a series of videos, not just one; Vid. testimonials • Titles & tags are important—six pack abs, weight loss, fat loss, workout, nutrition. • Have speaking points. • Don’t worry about making your video too perfect. Keep it real. • Title, first two lines in your description, and first 5 tag words, should all be the same. Example: Title –

Todd Durkin Abs Workout. Description: In this video you will see Todd Durkin demonstrate his favorite ab exercises in this workout. Tag words: Todd Durkin, ab exercises, ab workout, workout.

• Use quotes to group your tags into 1 word. Example: “ab exercise” will now be 1 tag instead of not doing it and it will be two separate tags. The importance of this is because again first 5 tag words are important and by doing “ab exercises” means that is only 1 tag word.

Great Resources on Social Media:

1. Jab, Jab, Jab, Hook – Gary Vaynerchuk 2. Crush IT! –Gary Vaynerchuk


3. The Thank You Economy—Gary Vaynerchuk 4. Tribes—Seth Godin 5. UnMarketing – Scott Stratten 6. Social Media for Dummies 7. Social Boom—Jeffrey Gitomer 8. 30 Days to Social Media Success—Gail Martin 9. Socialnomics: How Social Media Transforms the Way We Live and Do Business-‐-‐ Erik Qualman

IV. MASTER YOUR LEADERSHIP What Leaders Do (By Jack Welsh in “Winning”)

1. Leaders relentlessly upgrade their team, using every encounter as an opportunity to evaluate, coach, and build self-‐confidence.

2. Leaders make sure people not only see the vision, they live it and breathe it. 3. Leaders get into everyone’s skin, exuding positive energy and optimism. 4. Leaders establish trust with candor, transparency, and credit. 5. Leaders have the courage to make unpopular decisions and gut calls. 6. Leaders probe and push with a curiosity that borders on skepticism, making sure their questions are

answered with action. 7. Leaders inspire risk taking and learning by setting the example. 8. Leaders celebrate! 9. Leaders must CONNECT to people, individuals, groups, and clients.

A. How to Attract, Hire, & Develop a GREAT team 1. Interview wisely (phone, live, train someone, observe at facility, final interview, letter of

recommendation, ask them if there is anything else I should know about you?, check out their Facebook, and walk them out to their car).

2. Hire for attitude, positive energy, willingness to learn, and find someone that is willing to run through a wall to train people.

3. Lead them. You MUST give them FEEDBACK. 4. Players “want” 3 things:

Ø Recognition Ø Learning Ø Money

5. Players “need” 3 things: Ø Teaching / Training/ Expectations! Ø Feedback Ø To feel VALUED as a key component to the team

B. Motivate & LEAD your TEAM 1. “LEAD” them—share the mission/vision, core values of the company 2. CREDO Card (Core Values) 3. Provide them feedback – “Feedback is the breakfast of champions.” 4. Have an annual review 5. Create a “Google Group” or “chat room” for quick communication or “shout-‐outs” 6. Make people around YOU Better!


V. MASTER YOUR “SELF” 1. What makes your soul sing? 2. What is your WLWL? 3. What is one thing you can ELIMINATE from your life that currently robs you of time, energy, or

money? 4. What are 3 things you really want to achieve this year? 5. What is your THEME for 2013? 6. What are 3 things you really want to achieve in the next 3 years? 7. What are 5 things you want to accomplish in your lifetime? 8. What is your BHAG? 9. What are your BEST PRACTICES that you must continue to do to help you get to where you want to

go? 10. What are 2-‐3 SPECIFIC ACTION steps that you could start doing TODAY to help you move closer to

where you want to be?

RECOMMENDED READINGS: • Pyramid of Success (John Wooden) • Think & Grow Rich (Napoleon Hill) • How to Win Friends & Influence People (Dale Carnegie) • One Minute Entrepreneur (Ken Blanchard) • The E-‐Myth (Michael Gerber) • Tribes (Seth Godin) • The 7 Habits of Highly Effective People (Stephen Covey) • The Power of Full Engagement (Loehr & Schwartz) • Good To Great (Jim Collins) • The Speed of Trust (Stephen M.R. Covey) • Book Yourself Solid (Michael Port) • The Monk Who Sold His Ferrari (Robin Sharma) • The Greatness Guide (Sharma) • The Leader Without a Title (Sharma) • Training Camp (Jon Gordon) • The Seed (Jon Gordon) • Sun Tzu for Execution (Steven Michaelson) • The Four Agreements (Dom Miguel Ruiz) • The Four Minute Work Week (Timothy Ferriss) • The 10 X Rule (Grant Cardone) • Onward (Howard Schultz) • Delivering Happiness (Tony Hsieh) • Start with WHY (Simon Sinek) • Reinventing the Wheel (Chris Zane)


Systemizing Your BusinessTravis Barnes

www.journeyfitnesscoaching.com

INTRODUCTION • Systems are the difference between success and failure.

EVERYTHING IS A SYSTEM • You have a system to all that you do. The question is will the rest of your team understand your

systems • Even the warm up you do with your clients should be a system • Https://www.youtube.com/watch?v=dywf4ix2zrq

DO YOUR OWN A BUSINESS OR HAVE A JOB • Does your business depend on you doing the work?

o If so, then you own a job and not a business • Would your customers go somewhere else if you were not there?

o If so, then you own a job and not a business • Can you take a vacation or be sick without your business falling apart?

o If not, then you own a job and not a business

AGAINST THE ODDS • According to the SBA 400,000 small businesses fail per year • According a recent publication by results fitness 16 out of 17 gyms fail per year • How will you beat the odds?

WHAT PRODUCT DOES YOUR BUSINESS SELL? • Take 60 seconds and write down the product/service that your business sells • What do your customers come to buy? • What do McDonalds customers come to buy?

FROM TRAINER TO ENTREPRENEUR • Focusing on being a great trainer is no longer enough • To be successful your business must become your product • To be successful you must become an entrepreneur • If all you want to be is a great trainer than stay working for someone else


A MATURE COMPANY • Building a business that works not because of you but without you • Examples of mature companies

o FedEx o Disney o McDonalds

• What do these businesses have in common?

QUESTIONS YOU MUST ASK YOURSELF • How can I get my business to work without me? • How can I get my people to work without my constant interference? • How can I systematize my business in such a way that the 5000th location will run just as smoothly as

the first? • How can I spend my time doing the work I love to do rather than the work I have to do?

FRANCHISE SUCCESS VS INDEPENDENT • 95% success vs 50% failure rate • 75% of all business format franchise succeed while 80% of all independent businesses fail in the first

5 years • What is the secret?

o The prototype o The system runs the business o the people run the systems

• System stands for: save yourself time energy and money • Bottom line –even if you don’t plan on having a franchise you need to treat your business as if it

were the prototype for one

FRANCHISE SUCCESS IS IN THE DETAILS • McDonalds

o No French fry left longer than 7 minutes in the warming bin to prevent sogginess o Hamburgers removed from the hot trays in no more than 15 minutes to maintain proper

moisture o The frozen meat patties all being the exact same size and weight o Pickles placed by hand in a set pattern. o Food served in 90 seconds or less o Cleanliness enforced to the most seaming less trivial detail

WHAT ARE YOUR DETAILS • What is your mission • What do you stand for? What are your core values • Who is your customer? • How big is your facility


• What equipment do you have? How will you use that equipment? • How will people be hired? • What system do you use for marketing? • How will your phone be answered? Do you have a script • What does your team dress like? What color are your walls? • What does your place smell like • How will you make sure your place stays clean? • What scripted response will you have for the customer who just wants the price?

EVERYTHING IS A SYSTEM-‐-‐-‐BUILDING VALUE IS A SYSTEM • What structure does your sales tour follow?

DETAILS, DETAILS, DETAILS • How will people become members-‐what membership options do you have? How will they be

charged? • Will new members be measured? Will they receive gifts? • What inventory system do you have to keep the gifts on hand? • How do your sessions start? What are your warm ups like? • How are your workouts structured? • Do all your trainers speak the same language-‐calling exercises by the same name? • Does your staff have a scripted response for each situation? • How will you stay dialed in to your members knowing their progress? • How do your sessions end? • What happens when someone achieves there goals?

FRANCHISE RULES • Provide value that exceeds expectations • Operated by lowest skill level

IT IS FAR BETTER TO HIRE AN EXTRAORDINARY TEAM PLAYER THAN TO HAVE AN EXTRAORDINARY PERFORMER

• The model will stand out as a place of impeccable order • All work in the model will be documented in an operations manual • The model will provide uniformly predictable service to the customer • The model will utilize a uniform, dress, color and facilities code

FRANCHISE RULES EXPLAINED • What is value?

o A cold towel, the umbrella, a medal for achievement, a word said when the customer leaves o And don’t forget to deliver value to your staff providing thanks and recognizing your team

• What goes into an operations manual


o Every bit of work that is done in the business. This is the only way that a business will not be dependent on you

• Why is color or uniform important o People trust certain colors more than others o Circles sell better than triangles o These are things you want to know in designing your uniform, logo, etc.…

INNOVATION, QUANTIFICATION, ORCHESTRATION • Innovation

o This one is different for everyone. For those of you already in business it could be as simple as changing the script for a phone call or like McDonalds did asking one extra simple question, “would you like fries with that?”

• Quantification o You must measure what you innovate or you won’t know if it works

• Orchestration o If it does work then you must orchestrate your team so that everyone does it the same way

every time o How do you answer the phone?

• Innovation o Phone script influenced by results fitness

• Quantification o Inquiries vs appts vs sales = quantification

• Orchestration o Paper by the phone & info recorded later to be examined on a KPI report which should be

read at each tactical weekly meeting

A POINT ON ORCHESTRATION-‐IT IS NOT A ROBOTIC PROCESS • Everyone should start off working in a place where they can experience the thrill of apprenticeship

and apprenticeship is not robotic. It is learning from and trying to emulate the skills of one who knows better than you

• As you grow as a member of the team, you get to take part in the innovating and the quantifying so this process of orchestration is still not robotic. It is simply doing things in a way that the business has determined to be the very best way.

• If you disagree with the team-‐, you can present new information but if the business does not do things your way then you must support the business or you are not a team player. In fact you are an enemy of the business

• Orchestration is what comes after you have innovated something and determined it through quantification to be the best way that your business can do something

START WITH THE END IN MIND • “IBM is what it is today for 3 special reasons. The first reason is that I had a very clear picture of what

the company looked like when it was it finally done. You might say I had a model in my mind of what


the company would look like when the dream took place. The second reason is after I had that picture I asked myself how a company that looked like that would have to act. I then created a picture of how IBM would act when it was finally done. The third reason IBM was so successful was because once I had a picture of how IBM would look and how IBM would act I then realized unless we began to act that way from the very beginning we would never get there. We acted like a great company before we were one” -‐-‐Tom Watson founder of IBM

WE ASKED OURSELVES EVERYDAY • “At the end of each day we asked ourselves how we did against our template and discovered the

disparity between where we were and we had committed ourselves to be. Then at the start of each new day, we set out to make up the difference. Every day at IBM was a day devoted to business development. We didn’t do business. We built one.” -‐-‐-‐ Tom Watson Sr.

THE BUSINESS DEVELOPMENT PROCESS • Here is the take home

o It’s never over. The business development process is never over. When your business is not producing the results you want then you must change it. Hopefully you change your business by learning to anticipate the needs of your customer rather than experiencing your business failing and then deciding to change but either way your business will change or die. That means you will always be innovating, always quantifying, always orchestrating

RECOMMENDED READING • E-‐myth Michael Gerber • Results fitness-‐ coauthor Travis Barnes • Todd Durkin impact • Todd Durkin success systems

YOU HAVE A GIFT • My mentor Todd Durkin taught me that who we are is a gift! • People who have the courage to believe in their dreams are a gift to themselves and the people

whose lives they touch! • Because you are here, I know you are action takers and that is gift! • Because you are here I know you are driven and being driven is a gift! • People fail because they don’t believe, they don’t take action and they aren’t willing to work for

what they want! • http://www.youtube.com/watch?v=mo0z30omvye • Believe!! Take action!! Work!! And you will have what you want!! • Contact email • [email protected]


The Top Ten Lessons I Learned While Building My Dream Facility

Ashley Selman, www.evolutiontrainers.com

Top 10 lessons:

1. What’s next?

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

2. Do your Market and Industry Research!

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

3. Develop a team of experts & advisors.

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

4. Create a facility that makes you unique.

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

5. Be fiscally savvy.

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________


6. Include your team & clients in the process.

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

7. Expect delays, extra expenses and unexpected headaches!

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

8. Practice Meditation & Disconnecting.

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

9. Be creative on adding additional revenue streams.

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

10. Always stay focused on your long-‐term vision.

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________


Treadside Manner TalkGreg Justice, MA

“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe” – Simon Sinek

S U M M E R

__ __ __ __ __ __

__ __ __ __ __

__ __ __ __

__

It’s a simple message, but it’s how we present it that matters. There are two ways to influence human behavior: You can ____________________ it or can ____________________ it.

WHAT IS TREADSIDE MANNER? It’s maintaining a ________________________ ______________ with prospects, clients, and colleagues.

What Makes a Great Personal Trainer?...Just Call Me “Justice of the P’s”

P _______________ P _______________ P _______________ P _______________ P _______________

Relationship Ladder: _______________, _______________, _______________, _______________, ______________

What business are we in? ________________________________________________________________________

• SELL THE DREAM, NOT THE GOAL:

Discovering Your Clients “Why”…Survey Your “Best Clients” with Trilogy Questions.

Leave a Legacy: “You can’t leave a legacy unless you live one.”

Why


How to Have a 100K Month By John Heringer

www.fastactiontraining.com 3 – 2 – 1… Lift off!

• How to have a $100,000+ month, make some serious cash and • CRUSH the fear of SLOW MONTHS!

RESULTS 2012: $72,277.39 2013: $125,880.06 2014: $154,344.72

3 ESSENTIAL COMPONENTS • Pre-‐Launch necessities • Why multiple launching pads are crucial • Post launch planning

PRE-‐LAUNCH NECESSITIES • Keep pricing strict • Have a reason • Plan for Summer or Holidays • Know your numbers/offer

We did buy 11, get 1 free

• Plan your bonuses • Marketing calendar ready • Pre, during and post

WHY MULTIPLE LAUNCHING PADS ARE CRUCIAL • Private fb group • Studio signage/front desk • Activities/announcement board • Trainers • Soft close at party • Auto responders • Make this a big deal and create urgency


EXAMPLE EMAIL AND OFFER • Post launch planning • Don’t get complacent • Next few months of marketing

21 day belly buster, external Client Reactivation, referral contest, 6 week etc.

PUTTING IT ALL TOGETHER • Pre-‐launch necessities

Dial them in so you can execute

• Multiple Launching Pads

All angles, urgency and a big deal

• Post Launch Planning

Don’t get complacent and plan for success


GOING FOR GREATNESS Masterminding for Maximum IMPACT!

By Todd Durkin, MA, CSCS

WHAT IS A MASTERMIND GROUP? • A forward-‐thinking, positive group of entrepreneurs or individuals that are using each other as

resources, support, motivation, and feedback for on-‐going elevation of one’s career • You are as strong as the people that you surround yourself with • Successful people have a great network • A Mastermind Group provides fertile soil for us to network, challenge, grow, and elevate our

performance

WHAT IS THE PURPOSE OF TODAY? • Strategic Planning on our business • Create a Plan for ACTION STEPS • Work “on” your business and not “in” the business • Feedback on your current obstacles, challenges, and opportunities • Sounding Board from other successful entrepreneurs • Connect with other successful entrepreneurs • Save Time, Energy, & Money • Create Time, Energy, & Money • Renew your Energy, Passion, and Commitment to your business and life

ACHIEVING OPTIMAL PERFORMANCE IN YOUR LIFE; GETTING “BALANCE” IN YOUR LIFE Wayne Cotton example

• Green Machine -‐ producing revenue; you are making money • Red Tape -‐ administrative/organization time • Mellow Yellow -‐ relaxation away from work • Blue Sky -‐ visionary work; dreaming • “Do NOT mix the colors up—hence you get brown and brown is _ _ _ _”

THE INTERACTION BETWEEN BUSINESS, MARKETING, & SELF; “THE ENTREPRENEURIAL SWEET SPOT”


WHAT COMPRISES MY BUSINESS? • Systems • Operations • Core Competency • Service & Culture • Products • Staff/employees/employers • Business Plan • Strategic Plan • Visionary work • Books/Accounting

• Your “list” • Clients—Acquisition & Retention • Intellectual Properties • Legal • Communication Systems • Vendors • Affiliates • Referral Sources (Doctors, chiropractors,

physical therapists, nutritionists, etc.) • Education & Training

WHAT COMPRISES MY MARKETING? • Networking • Speaking Engagements • Joint Ventures • Affiliate Programs • Direct Mail • Website • Email Marketing • Marketing Collateral • Free Handouts • Referrals • Television • Radio

• Teleconferences & Teleseminars • Books • Surveys • Appearances/Events • Social Media—Twitter, FB, YOUTUBE,

etc. • Products -‐ CD’s, videos, e-‐books • Word of Mouth • Viral Marketing • Newsletter or E-‐zine • Articles/blogs

WHAT COMPRISES MY SELF? • Relationships • Time Management • Personal Time • Health • Exercise • Nutrition/Food • Sleep • Discipline • Mindset • Family • Fun • Spirituality • Punctuality

• Habits • Character • Talents/Skills • Passion • Compassionate • Routines • Support • Environment -‐ home & office • Pets • Hobbies • Responsibilities • Vision • Quest for Balance


MY CURRENT “BUSINESS” TOLERATIONS LIST ISSUES, PROBLEMS, OR PRACTICES THAT LIMIT YOUR BUSINESS, MARKETING OR SELF

• What am I tolerating or putting up with? What is frustrating? • Where am I being ordinary? Where am I suffering? • Where am I blindly following a routine? What am I avoiding? • Where am I stuck, stalled or stopped? What do I take for granted?

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________


MY CURRENT “MARKETING” TOLERATIONS LIST ISSUES, PROBLEMS, OR PRACTICES THAT LIMIT YOUR BUSINESS, MARKETING OR SELF

• What am I tolerating or putting up with? What is frustrating me? • Where am I being ordinary? Where am I suffering? • Where am I blindly following a routine? What am I avoiding? • Where am I stuck, stalled or stopped? What do I take for granted?

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________


MY CURRENT “SELF” TOLERATIONS LIST ISSUES, PROBLEMS, OR PRACTICES THAT LIMIT YOUR BUSINESS, MARKETING OR SELF

• What am I tolerating or putting up with? What is frustrating me? • Where am I being ordinary? Where am I suffering? • Where am I blindly following a routine? What am I avoiding? • Where am I stuck, stalled or stopped? What do I take for granted?

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________


MY BUSINESS & MARKETING BREAKTHROUGHS Choose 1 glaring issue from your entire list of tolerations (business & marketing) and write it down. This is the one you most want to resolve!

What has this issue cost you or how has it impacted you? Your business? Others? (Be specific and quantify it if possible with numbers, dollars, hours)

If this issue didn’t exist or was instantly resolved, what would you be able to accomplish? How would your life or business change?

What is ONE action step you can take to move forward on this issue?

WHEN will you take it?

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________


MY SELF BREAKTHROUGH Choose one glaring issue from your list of tolerations and write it down.

What has this issue cost you or how has it impacted you? Your business? Others? (Be specific and quantify it if possible with numbers, dollars, hours)

If this issue didn’t exist or was instantly resolved, what would you be able to accomplish? How would your life or business change?

What is ONE action step you can take to move forward on each issue?

WHEN will you take it?

___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

CREATE IMPACT EVERYDAY!!!

friday’todddurkinmentorship.com/pdf/friday.pdftwitter’&’instagram:’@todddurkin’|facebook’fan’page:’\todddurkinfq10|’|’@3@’...

Documents