friday session #64: key recipes for killer infographics
DESCRIPTION
A slidedeck presented at the 64th Cleverwood Friday Session. Feel free to visit our website for various other courses in digital media http://www.cleverwood.be/learning-hubTRANSCRIPT
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Key recipes for killer infographics
10/04/2023
With Kevin Van Lierde
FRIDAY SESSION #64
@Cleverwood
#FridaySession
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What’s in a name
Noun: Infographic, (plural –s)etymology: info[rmation] + graphic
1. Visual representation of information
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They have been around for a while
Text 1• Text 2
Text 3• Text 4
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They have evolved
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Some examples
You’ve seen ‘em, more often than you might think
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In biological encyclopedia’s
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Geographical encyclopedia’s too…
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In resumes, why not..
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On planes sometimes…
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Traits & Benefits of infographics
Why they are so popularWITH READERS
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The data overload situation: More & faster
Short attention spans Data clutter Time is precious
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“Simplicity is the ultimate sophistication”
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Easier & faster to interpret
Road closed to vehicles in both directions
VS.
10 ms 2s
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“A picture is worth a thousand words”
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Literally
VS.
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The aim of infographics
Slicing big overwhelming data into
comprehensible chunks to make it more
accesible and inviting, and provide
entertainment along with information.
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Traits & Benefits of infographics
Why they are popularWITH PUBLISHERS
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They are easy to share & embed
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They have mad ROI
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Types of infographics
It depends on your data & goals
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The ‘Number crunch’ Infographic
Impressive numbers Maps, diagrams, emphasized numbers Doesn’t need to be über-creative, easiest
to produce
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The ‘Number crunch’ Infographic
Alternative Paralympic statistics
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The ‘Number crunch’ Infographic
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The Comparative (versus) Infographic
2 (or more) characters or concepts that people care about
Differences & similarities Humor & stylized design
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The Comparative (versus) Infographic
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The Comparative (versus) Infographic
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The Photographic Infographic
Quality photo Simple, good design Most compelling if well-thought
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The Photographic Infographic
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The Photographic Infographic
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The Useful Bait
Useful, relevant content Straightforward design, usability first Print in mind Cheat sheets, How to’s, …
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The Useful Bait: ‘cheat sheet’
Cooking methods Cheat sheet
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The Useful Bait: Real-life example
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The Flow Chart
Process display, choices Humor Simplicity is key
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The Flow Chart
Which wine fits your needs best?
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The Flow Chart: Real life example
Jbc T-shirt, Borlée Brothers Collection
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The Timeline
Chronological data, evolution Needs an engaging story Take the reader “on a trip”
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The Timeline
Timeline of coffee history
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The Visualized Article
Most suitable for lots of text content Often used offline (magazines,
newspapers) Engaging story, supportive visuals
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The Visualized Article
From TIME Magazine
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The Visualized Article
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The Data Visualization
Content: connections, anything Visualize as: maps, mindmaps, creative
metaphors Requires a creative and comprehensible
approach
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The Data Visualization
Population density in the US,Time Magazine
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The Data Visualization: Real life Example
London Underground, 1933 by Harry Beck, electrical draughtsman
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The Interactive Infographic:
13 reasons your brain craves infographics Ideal for displaying large amount of data More engaging
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Production of infographics
Methods, cost, time
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Production Methods: Custom Design
Most (very) expensive (Semi-)Professional agencies Graphic software Specifically tailored to your needs
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Production Methods: Online tools
Infogr.am (infogr.am)
Piktochart (piktochart.com) => Best Pick
Venngage (venngage.com)
Easel.ly (easel.ly)
Visual.ly (visual.ly) => Best Pick
Canva (canva.com)
EWC Presenter (ewcpresenter.com)
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Production time
1 day - months
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Production cost
Online tools: • Free • Monthly subscription (5 - 100€ / month)• Freemium (premium items for fixed
price)
Custom Design:• Static | € 400 – € 25000• Interactive | € 5000 – …
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Building your own infographic
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Before you start
Define a clear aim for your infographic: persuasive? Informative? Comparative?
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Step 1: Research, gather, transform Data
Building your own infographic
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Step 2: Draft, concept, build storyline
Building your own infographic
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Find appropriate visual metaphors
Is local food bad for the economy?www.macleans.ca
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Find appropriate visual metaphors
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Find a descriptive, engaging title
The fatal consequences of illegal drug dealing
The best options for indoor plant lovers
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Data Building blocks
Geometric shapes – lead the eyes & provide structure
Charts & Diagrams – Visually represent data
Icons – clarify words Images – add value
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Build a storyline with a logical flow
Create a
confusing
Flow that
Create a
Logical flow
That is easy to follow
Is hard to
understand
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Build a storyline with a logical flow
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Build a storyline with a logical flow
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Choose a focal point (if possible)
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Charts: When to use which one?
Matrix→ Comparison of many items & many categories
Donut chart→ Simple share of total (max 2-3 parts), often in %
Pie chart→ Simple share of total (max 5-7 parts)
Column chart→ Comparison of a few items (1 category)
Bar chart→ Comparison of many items (1-2 categories)
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Step 3: Design & publish
Building your own infographic
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Basic infographic structure
HEADER
BODY
FOOTER
ENGAGING TITLE + VISUALSUBTITLE/ SHORT DESCRIPTION
BLOCK 1Visualized data & copy
BLOCK 2Visualized data & copy
BLOCK 3Visualized data & copy
Disclaimer Publisher’s mention
Sources
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“Fancy is nice, clear is better”
Don’t sacrifice usability for design
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Circular is fancy, linear is clear
Visual History of Google Algorythm changes, by MOZ & Hubspot
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Basic Design Principles
Lines & simple shapes Whitespace & balance Color Typography
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Lines & simple shapes
IT’S an infographic, not a
comic strip
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Lines & simple shapes
Structure sections with shapes (essentially rectangles) and lines
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Whitespace & balance
IT’S an infoGRAPHIC, not a
TEXTgraphic
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Whitespace & balance
Leave enough space for the design to breathe
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Whitespace & balance
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Color
It’s an infographic, n
ot a children’s
coloring book
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Color
Work with a limited color palette to ensure consistency
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Typography classification basics
Sans-serif & Slab serif Often safe
Serif Safe for titles, use with caution for body text
Stylized (script, gothic) Use with caution
Comic Sans Don’t you dare
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The importance of typography
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Now it’s our turn
Testing it on Piktochart
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See you next Friday Session
10/04/2023
Want to be the next speaker for a FAS? Drop us a message @cleverwood or via [email protected]
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