ANNUAL CONFERENCE 2013

Friday, September 20th

Q & A

Bryan Schreifels

Staff Fitness Website

Nikki Wolf

New Program!

Staff Fitness Website (fitstaff.live2bhealthy.com)

Staff Fitness Resources(franchsie.live2bhealthy.com)

Staff Fitness

Bryan

Self Starter Program - FREE

• FREE to all current community contracts:• One time meeting review program with the staff – Q & A• If community provides equipment – they can purchase through L2BH Regional Owner• Trainer involved $80 - $100 a session

On-Site Program- PAID• PAID – includes a trainer: sample Joe Bettencourt • 3 sessions a week $960 - $1200 per month ($80 - $100 per session)• 2 sessions / week $800 per month• 1 session / week $500 per month• If we are currently doing a senior fitness class discount for having a 2nd class

Fed Ex

Jerry Czepa

Retention

Barry & Terry Scott

You Landed the Contract!

The Hard Work Starts Now..

“The more you engage with customers the clearer things become and the easier it is to

determine what you should be doing”John Russell, President, Harley Davidson

Customers

• Owners/Directors• Class Participants• Families• Community Staff

Owners / Directors• Bottom Line• Numbers

•Participation Report•Test Results

• Professional Presence• Feedback

• Class Participants• Families• Staff

“Well done is better than well said.”- Benjamin Franklin

Class Participants• Looking for fun, social experience• Encouragement & touch• Appropriate Challenge• Respect• Reward

“I won’t complain, I just won’t come back.”- Brown & Williamson Tobacco Ad

Families• Want parents to be active (safely)• Positive Social Interaction

• Neighbors• Caretakers• Service Providers

• Response to problems / issues

“They don’t care how much you know until they know how much you care.”

Staff• Want a break

• Class time• Renewed Independence & Mobility

• Appreciation

What we do:

Barry: • Regular Contact with Owner/Directors

o Networkingo Class/Testingo Check-in calls and Appointments

Terry: • Visit each class once per week

o Face time with trainerso Visit participantso Visit new residentsoVisit inactive participants

• Check in with directors & staff

“There are no traffic jams along the extra mile”

- Roger Staubach

Sponsorship

Chris Pipkin & Mike Pap

Which came 1st?The chicken or the egg?

Part·ner·ship:

An agreement between likeminded individual for mutual benefit.

Step-by-step process to building your partner/sponsor network

1. Create a list of possible sponsors / partners

2. Do a drop-by leaving a brochure and introduction letter

3. Call and make appointment.

Step-by-step process if you have sponsor/partner leads from your community sales meetings

1. Have community provide a list of the companies that provide a product or service to their community or residents

2. Do a drop-by leaving a brochure and introduction letter3. Call and make appointment (let them know you want

to meet in regard to their customer).  

Letter to Sponsors

Sponsorship Letter Sample

Marketing Tools for SponsorshipFlyers/Posters

PostcardsFlyers/Posters

Marketing Tools for SponsorshipPosters – Once the class is

started

Sponsorship Program BenefitsPartial Class: 1 hr. sessions – 3x per week

In-Class poster with sponsor logo Sponsor logo on all class

announcement material Sponsor can offer class to their

customers Mentioned at open house events Featured as a Sponsor on our

Website Social Media attention Advertising in Newsletter 100% Tax Deductible Receipt**

**Only applies to communities that are Non Profit Corporations

Partial sponsorships will share advertising attention with other partial sponsors of the same class.

By request, we will share:

Pictures of classes & participants Receive Test Results Testimonials from participants

and community

LUNCH

Open Forum

Bryan Schreifels

Contest Winner Celebration

Cory Czepa

3rd Place Winner!

Josh & Nancy Lewis

Prize: 25 Live 2 B Healthy Senior Fitness DVD’s!

“Success is not a matter of chance, but a matter of choice.” - Unknown

2nd Place Winner!

Chris & Tina Pipkin

Prize:25 Live 2 B Healthy Senior Fitness DVD’s!10 Pedometers (staff fitness)10 Water bottles (staff fitness)

1st Place Winner!

Greg Springman & Jerry Czepa

Prize:25 Live 2 B Healthy Senior Fitness DVD’s!15 Pedometers (staff fitness)

15 Water bottles (staff fitness)

1 Professional Sports Jersey (team of choice)

2014 Vision

Cory Czepa

2014 Vision• Double Your Business

• SilverSneakers will be much more prevalent • Non Traditional locations• Contests

• Staff Fitness Program• Sponsorship Program

• Continued conversations with regional & national senior corporations• Doubling the number of franchise owners

“Success is a journey, not a destination, the doing is often more important than the outcome.” – Arthur Ashe

Thank you!

Happy Birthday Celebration! (elective at own expense)

Horse & Hunt Club – 6:00 p.m.3300 220th St E  Prior Lake, MN 55372

Dessert at Cory’s house, Prior Lake8:30 p.m.