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TRANSCRIPT
This Appointment Book was downloaded as a Word document from
https://www.emda.net/fall-convention/.
EMDA Attendee & Exhibitor lists are available at:
http://emda.net/fall-conventionhttps://www.emda.net/industry-showcase/
EMDA Convention App will be available in August:
Equipment Marketing& Distribution AssociationPhone: (319) [email protected]
ConventionAppointmentsKeep this Appointment Book
and bring it to Orlando
NameDue to uncertainty surrounding future social distancing recommendations and guidelines, all Convention events
and speakers are tentative and are subject to change.
Equipment Marketing& Distribution Association
Fall Meeting & ConventionHilton Orlando Lake Buena Vista hotel
Lake Buena Vista, FloridaTuesday, October 27 through Thursday, October 29, 2020
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Convention Schedule-at-a-Glance
Monday, October 26, 202001:00P - 04:30P EMDA Board Meeting
Board members onlySabal room on Lobby Level
Tuesday, October 27, 2020 02:00P - 03:00P EMDA – Gateway to North America
Special roundtable for manufacturersDogwood room om Mezzanine Level
03:00P - 04:30P EMDA Member RoundtablesAzalea/Begonia room on Mezzanine Level
06:30P - 09:30P EMDA Past Presidents DinnerBoard & Past Presidents only
Wednesday, O ctober 28, 2020 08:00A - 09:30A EMDA/FEMA Joint Opening Session
Address by David Houle“The 2020s: The single most disruptive decade “in human history””International ballroom on Lobby Level
09:30A - 10:30A EMDA Corporate Annual MeetingInvited Guest TBACrystal room on Lobby Level
10:30A -12:30P EMDA Contact SessionGrand Ballroom on Lobby LevelFirst 30-minutes is open to EMDA members only
06:00P - 07:00P EMDA Partners PartyPoolside
Thursday, O ctober 29, 2020 07:00A - 09:00A EMDA/FEMA Joint Breakfast Buffet
International ballroom on Lobby Level
11:30A - 12:30P EMDA Past Presidents LuncheonBoard & Past Presidents onlyOrange Blossom room on Mezzanine Level
12:30P - 03:30P EMDA Industry ShowcaseGrand Ballroom on Lobby Level
15:30P - 06:30P EMDA/FEMA Joint Industry ReceptionPoolside
EMDA Fall Convention & COVID-19The past four months have been crazy to say the least. The Boards of EMDA and the Farm Equipment Manufacturers Association (FEMA) have decided the Fall Conventions will go on if we feel it can be done safely and in a way that does not negatively impact the valuable networking experience noted as one of the biggest benefits of EMDA membership.
Decision-making is difficult to say the least when we see how quickly things change and how no one really knows what will come next. Our takeaway from watching the last four months is that it pays to stay patient and adaptable. We’ve all seen how localized the issues caused by this virus can be. A couple of months ago Florida wanted New Yorkers to stay out … and now it’s the opposite … and two weeks from now it could all change again.
It is EMDA’s responsibility to deliver the best experience we can in a safe environment. There is no doubt that this year, the Fall Convention will be different. That’s okay, so long as we feel that we can still create a dynamic experience worthy of your time and money.
That’s our bar, and, after discussions with the leaderships of EMDA and FEMA, we’ve identified late July/early August as the first target time period for us to make a decision on how to proceed. We will communicate all details and options if a pivot to a virtual or hybrid event has to be made (The Associations are exploring how to integrate a digital component for those who prefer it). Once that decision is made – which will largely be dependent on what the Hilton Orlando Lake Buena Vista hotel and public health officials tell us, as well as how other events and attractions in the Orlando-area are handling crowds – we will communicate our plan, as well all of your options.
Thank you for the patience everyone has shown as we all work through what will likely go down as the most challenging year in all our careers. With so much going on in the world there has never been a more important time for the networking and education opportunities that EMDA delivers. We will do our absolute best to ensure that continues.
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EMDA Convention App by Whova
Get WHOVAWHOV for EMDA’s 2020 Fall Convention App
Explore the professional profiles of event peakers and attendees
Send in-app messages and exchange contact info
Network and find attendees with common affiliations, educations, shared networks, and social profiles
Receive update notifications from organizers Access the event agenda, GPS guidance,
maps, and parking directions at your fingertips.
EMDA began using Whova three years ago in Houston – even though it was available only 2 weeks prior to the meeting, we had great usage numbers:
69% of EMDA members used the app 47% of Showcase Exhibitors and/or FEMA
members used the app 90% found the app useful 1,354 total profile views 0,514 total messages sent/received 1,107 total sponsor impressions
Get Whova from the App Store or Google Play.
Sign up for the app with your social media account or email.
EMDA’s app will be available in August.
Appointment Book Notes
The Equipment Marketing & Distribution Association (EMDA) continues to provide this Appointment Book to help members keep track of the convention program events as well as appointments made with manufacturers and/or marketers.
The inside back cover of this Appointment Book includes an important note about the Fall
Convention and COVID-19.
Pick up your convention badge and program at the Registration Desk – located on the Lobby Level in “East Registration.” Open on:
Tuesday 7:00A - 05:00PWednesday 7:00A - 05:00P
Thursday 7:00A - 05:00P
The Communication Center, located on the Lobby Level in the “South Ballroom,” is open on:
Tuesday 7:00A - 07:00PWednesday 7:00A - 07:00P
Thursday 7:00A - 07:00P
EMDA’s Convention App by WhovaThe app includes all information in this Appointment Book, plus the ability to schedule appointments and much more!
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App available for download in August.
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Monday morning – October 26, 2020 7:00A
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Talking Points for Appointments
Target Marketo Who is this product designed for? o Is this line a fit for our market? o What is the growth potential?
Marketingo How do you go to market? o Do you use: Distributor, Rep Agency, direct
or all of the above?
Objectiveso What are your objectives for Distribution?o Manufacturing?
New Productso What are you working on? o What do you predict in the next 5 years?
Marketing Plano Are there changes needed in our Marketing Plan? o Do I have one?
Suggestions/Directiono Do you feel we/you are doing everything
we/you should? o What could we do better?
Competitive Positiono Where do you fit in the industry? o Where do we fit?
Policy Changeso Pricing, warranty issues, personnel
Internal Resourceso Contact Information, websiteo Tools to back up product line
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Action itemso Items to complete. Timetable. Who does what?
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Friday morning – October 30, 20207:00A
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Monday afternoon – October 26, 2020 12:00P
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EMDA Board Meeting1:00 P – 4:30 P in the Sabal room
on the Lobby LevelEMDA’s Board of Directors meet generally two times a year to review progress and make strategic decisions.
Board members only
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Tuesday morning, October 27, 20207:00A
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Thursday afternoon – October 29, 2020 EMDA Past Presidents Luncheon
11:30 A – 12:30 P in Orange Blossom room on the Mezzanine Level
EMDA’s Board of Directors and Past Presidents meet annually to discuss and review the state of the Association.
EMDA Board and Past Presidents only
12:00P
Room: Industry Showcase – Grand Ballroom
12:30P
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Room: Industry Showcase – Grand Ballroom
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Room: Joint Industry Reception
5:30 P – 6:30 P PoolsideA celebration of great meeting and opportunity for more face-to-face time with attendees.
5:30P
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6:00P
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Thursday morning – October 29, 2020 Joint Industry Breakfast Buffet
7:00 A – 9:00 A in the North Ballroomon the Lobby Level
When you don’t need to schedule a full-blown private appointment, but still need to make contact with certain suppliers – why not meet in the Joint Breakfast Buffet area.
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Tuesday afternoon – October 27, 2020 12:00P
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EMDA – Gateway to North America2:00 P – 3:00 P in the Dogwood room
on the Mezzanine LevelSpecial roundtable geared toward manufacturers looking to sell product into North America. Join a panel of EMDA members to learn the keys to creating successful partner-ships with distributors and reps.
2:00P
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EMDA Member Roundtables3:00 P – 4:30 P in the Azalea/Begonia room
on the Mezzanine LevelTopics to come.
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EMDA Past Presidents Dinner6:30 P – 9:30 P EMDA Board and Past Presidents only
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Wednesday morning – October 28, 2020 7:00A
Room:
7:30A
Room: Joint Opening Session & Breakfast
8:00 A – 9:30 A in the North/Center Ballroom on the Lobby Level
Address by David Houle“The 2020s: The single most disruptive
decade in human history”The Joint Opening Session will tentatively feature David Houle – A futurist who tackles mega concepts that provoke thought and invite questions about how we will live and work in decades to come.
EMDA Corporate Annual Meeting9:30 A – 10:30 A in the Crystal room
on the Lobby Level
Invited Guest Address TBA
Contact Session – Grand Ballroom10:30A
In Contact Session
10:45A
In Contact SessionThe first 30 minutes of the Contact Session
is limited to EMDA members only
11:00A
In Contact Session
11:15A
In Contact Session
11:30A
In Contact Session
11:45A
In Contact SessionContact Session – Grand Ballroom
Wednesday afternoon – October 28, 2020 Contact Session – Grand Ballroom
12:00P
In Contact Session
12:15P
In Contact SessionContact Session – Grand Ballroom
12:30P
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Room: EMDA Partners Party
6:00 P – 7:00 P PoolsideThe EMDA Partners Party brings reps and distributors together with the manufacturers that they do business with. The party is a “Thank You” to the manufacturers who understand the value that the EMDA network of distributors and reps provides in bringing their products to the marketplace.
6:00P
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6:30P
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