frida sviland more than a boat trip

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More than a Boat Trip! Green and blue futures Clonmel, Co Tipperary, Ireland, 10th October 2013 Frida Sviland, project coordinator THE TELEMARK CANAL REGIONAL PARK

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Page 1: Frida sviland more than a boat trip

More than a Boat Trip!

Green and blue futures

Clonmel, Co Tipperary, Ireland, 10th October 2013

Frida Sviland, project coordinator

THE TELEMARK CANAL

REGIONAL PARK

Page 2: Frida sviland more than a boat trip

Contents

1. The Telemark Canal and The Regional Park.

2. More than a boat trip - how to make more visitors stay longer and return.

Page 3: Frida sviland more than a boat trip

Skien

Notodden Dalen

Skien – Dalen 105 km

Skien – Notodden – 80 km

Page 4: Frida sviland more than a boat trip

The Telemark Canal

• Natural waterways

o Lakes, rivers and waterfalls

• Canal from 1861

o 18 locks lifts 72 m

o Regular canal boats

o Timber, industrial goods, people

• Tourist canal from 2006

o May - September

o 3 canalboats - 20 000 pax

o Visitors on shore

Page 5: Frida sviland more than a boat trip

The challenge

• Short season.

• To few visitors.

• Difficult economy for tourist business.

• How to make

o more people come

o stay longer

o and return?

Photo: Telemark County Council

Page 6: Frida sviland more than a boat trip

The Telemark Canal

Regional Park (2012)

Permanent platform for cooperation

• Government agencies

• Private business

• Volunteers

Objective

• Attractive tourist destination and residence

• Growth and development in business/industry

Owners

• 6 municipalities

• County council

• Canal Enterprise

Organisation

• 2 employees + network of owners

• 332 000 Euro + projects

Photo: Telemark County Council

Page 7: Frida sviland more than a boat trip

The canal and the canal landscape

Page 8: Frida sviland more than a boat trip

More than a boat trip!

• Visitors regard The Telemark Canal as just a boat trip.

• Show visitors what more to see and do in the canal landscape.

• Build local attraction clusters and connecting activity networks.

Photo: Telemark County Council

Page 9: Frida sviland more than a boat trip

Cultural

heritage

Industrial

heritage

Fruites

landscape

Canal city

The Telemark Canal

More than a boat trip!

Culture and hiking

in spectacular nature

Page 10: Frida sviland more than a boat trip

Attraction clusters – example

The fruit landscape

• Large production of apples.

• 17 farms/businesses cooperate.

• Design program for visits on the farms.

• Taste, buy and experience.

• Booking of groups.

• Pilot this summer - many visitors.

• Next: Cycling, canoeing, walking the

fruit landscape.

Page 11: Frida sviland more than a boat trip

Local clusters – lessons so far

• Local identity and ownership.

• Focus on existing attractions and make them cooperate.

• Bring in private business, commercial elements.

• How to move between attractions by car, foot, bicycle, boat.

• Where to eat local food, find toilets, by souvenirs, sleep.

• Make attractions recognize and promote each other.

• Establish a common history with connection to the canal.

• Local clusters of small attractions make them more visible and attractive.

Page 12: Frida sviland more than a boat trip

Collection of local clusters – lessons so far

• The regional park brings the local

clusters together, to learn, change

ideas.

• A variation of local clusters makes

the regional park richer and more

attractive.

Page 13: Frida sviland more than a boat trip

Activity networks in the canal landscape

• Activity tourism grows - the canal

landscape offers many possibilities.

• Leisure boats are declining – but vital for

the canal.

• Routes and connections between

attraction clusters.

• Combine canalboats and activities.

• Need facilitation and marketing.

Page 14: Frida sviland more than a boat trip

Routes, maps, service for cycling

Page 15: Frida sviland more than a boat trip

Routes, maps, service for hiking

Page 16: Frida sviland more than a boat trip

Routes, maps and service for canoeing

Page 17: Frida sviland more than a boat trip

Campsites with sanitation, waste management, fireplace

Page 18: Frida sviland more than a boat trip

Piers and marinas with fuel, fresh water, waste management, septic

Page 19: Frida sviland more than a boat trip

Lots of things to do –

no low season for

the regional park!

Page 20: Frida sviland more than a boat trip

Photo: O. C. Thomassen

Thank you – and welcome!