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Program Description 2012 – IMG Conference

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Presentation to fellow publishers of Issue Media Group.

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1. Program Description2012 IMG Conference 2. SPECIAL REPORTS Allows the client a targeted report Concentrated editorial content around an issue that is important to the client Integrated multi-media (i.e. video and podcasts) Can be delivered as a singular report or as an annual program (quarterly, semi-annual) 3. CLIENT: CLEVELAND + Cleveland + is a non-profit that is responsible for crafting a regional marketing message for the 18-county region of Northeast Ohio Attracted to the creative class but unable to reach them Quarterly focus on focused narrative 4. THE WHY Changed focus from Fortune 500 messaging to Entrepreneurship/Creative Class Wanted to change the quality of its video offerings Freshwater offered a significant reach, enhanced multi-media, improved video quality All for a price that helped a marketing budget reduction 5. SEALING THE DEAL Value Enhanced Deliverables Focused Content Partnership 6. Q&A


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