fresh&co presskit
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8/12/2019 Fresh&Co Presskit
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FROM FARM TO DESK
welcom t health towhappy eating!
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363 seventh ave @ 30th st
729 broadway @ waverly
425 park ave south @ 29th st
1359 broadway @ 36th st
309 madison ave @ 42nd st
681 lexington ave @ 56th st
1211 sixth ave @ 48th st 127 east 60th st, btwn park & lexington
1260 lexington ave @ 85th st
45 west 57th st, btwn 5th & 6th
200 west 57th st @ 7th ave
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just what the city ordered.in 2010, the ST Management team saw a need
in the marketplace for a fast-casual restaurant
concept that met the needs and standards of
health-seeking new yorkers. as a result, the
fresh&co concept was born.
fresh&co hit the ground running with seasonal
and organic food that soon expanded from oursignature chopped salads to a wide variety of
homemade soups, freshly-made sandwiches,
and a full spectrum of breakfast offerings.
our executive chef delights and surprises
customers with his creative use of new and
unexpected ingredients, rarely seen in the
quick service category. these include seasonally
inspired sandwiches, quinoa breakfast bowls,salads featuring heirloom vegetable varieties,
and much more.
at fresh&co, our foods been a hit from the start
and it continues to evolve based on customer
tastes and requests. like our vegetarian and vegan
options; our use of locally-grown ingredients; and
our recently launched quinoa bowl bar, which is a
smashing success and the topic of some serious
buzz on facebook and twitter.
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were keeping it real.
were keeping it natural.
about the food
PURE POULTRY. PERIOD.we get our poultry from two, very carefully
selected sources: FreeBird and Plainville
Farms. both of these venerable brands provide
antibiotic-free, vegetarian-fed, humanely-raised
poultry only. no compromises. no regrets.
EVERYTHING NEW IS NEW AGAIN!at fresh&co, were always looking for
exciting new ways to exceed our customers
expectations. innovations like vegan options,
including beyond meat; quinoa breakfast bowls;
chia seed pudding; and more, more, more.
rest on our laurels? never.
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from farm to desk
Buying Localwe believe in supporting the tri-state area
farming community by buying locally-grown
fruits and vegetables as often as possible.
we strive to purchase from organic, sustainable
farms in the hudson valley, long island and
new jersey. beyond that, we limit our buyingto 8 hours of travel time.
we get our greens from Satur Farms on long
and culinary ingredients; use organic sprays
whenever possible; and pay employees a
living wage. thats good, from the ground up.
a yum for all seasonsevery season, we offerchef-designed
sandwiches that celebrate the current
and designed to dazzle. we also offer
seasonal side salads, and work the
seasons freshest ingredients into ourmuch-clamored-for salads!
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the only one greener
is mother nature herself.Sustainable packagingwe are firmly dedicated to using
environmentally-responsible
packaging whenever possible.
our salads all use Bottle BoxTM
containers that are created
100% from recycled plasticbottles. Bottle BoxTM
uses the plastic from
five 16.9 fl. oz. bottles to
make one salad container.
social responsibility
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we dont just aim to please.
we hit the bullseye.at the holidays, we partnered with City Harvest,Satur Farms and Plainville Farms and converted
one of our restaurants into a soup kitchen. it was
our small way of feeding the people who need it
most. the city is our home. its people are our family.
we love our city. and were proud to do
what we can to feed and nourish every
new yorker. thats why we actively support
and donate our food, time and money to:
giving back
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what the
press says
the press has been very good
to us. in fact, weve garnered
ink in a variety of national
and local publications from
industry news to general/lifestyle
media to specialized channels.
theyve covered everything from
our new store openings andspecial events to our leading
the trends for healthy, new foods.
heres just a taste:
Grub Street
Life & Style
Metro NY
NY Daily News
QSR
Readers Digest
The Daily Meal
US Weekly
Well & Good
Fast and Casual
in the news
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were a very
social co.we have a robust, engaged and growing fan basewho are asking about us, reading about us and
spreading the good word to their friends. theyre
posting food pics, sharing favorite dishes and
taking part in our contests, like naming our new
earth month salad. the winning name? terra madre.
the winner? all of us.
social media
/FreshandConyc
/FreshandCoNYC
/FreshandCo
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whats new?
we are.at fresh&co, were growing.in 2013, we opened 5 new restaurants
and we plan on opening 3 units per year
over the next 3 years. every restaurant is
launched with a beautiful, fully-branded
interior, special events for our neighbors,
and lots of samples on the house.
its simple, really. bring the welcome
wagon with you, and your new neighbors
will become old friends.
now open
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staff
fresh facesSteve Tenedios
George Tenediosthe apple doesnt fall far from this growing tree.
fresh&co co-founder george tenedios is the son
of our ceo and the man with the vision to bring
fresher food alternatives to a changing marketplace.
having worked part-time with ST Management
since he was 15, george went on to earn a degreein hospitality management from Fairleigh Dickinson
a manhattan resident, he loves travelUniversity. ,
restaurant hopping, and, of course, cooking.
Brad Grossmanbrad is our uber-talented fresh&co corporate
executive chef. he joined the company in
1991 with more than 25 years of food service
experience. he is responsible for the culinary
management of all locations, where he designs
menu creations and is one of the innovators
of the hugely-popular create your own salad
bar. he also trains staff in food preparation
and presentation.
steve is the chief executive officer and founder ofST Management. hes the brains behind severalbrands under this big umbrella, including CafMetro, Caf Metro Catering & Events, FoodMerchants, Food Merchants Catring & Events,Food Exchange, Flavors and fresh&co. Stevestarted the company in 1981 with one Caf Metrostore and now operates over 30 restaurants today.
and growing.
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kale
introducing, the kale storm, a healthy,delicious blend created just for usby our friends at satur farms on thenorth fork of long island.
nothing beats the foodless traveled.
holidaydetox salad
TRY MEIN our
october 24th is friends & family day.we invite our new neighbors to join us
between 11am - 2pm for free...
well, pretty much everything.309 madison ave, btwn 41st & 42nd
*while food lasts. offer good for any ONE main lunch item ONLY. any other items must be purchased.
@freshandcoFreshandCoNYC @freshandconyc
make every meal count with our new loyalty program.for every $100 you spend, youll receive $9 of free future
purchases and well donate $1 to charity.and you can pay via your smartphone!
introducing new quinoa bowlshealthy, delicious and all yours!
the melting potwichturkey pastrami, korean BBQ sauce,
white cheddar, slaw on pizza bianca bread.
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corporate office
315 madison avenue
suite 1500
new york, ny 10017
media Inquiries, questions or comments
freshandconyc.com
delish!