Apprentice ProjectFresh Juice

Results of the Project

Ayşegül ErdemYiğithan YazganBatuhan Deryaİmercan Yagcı

Product Sold

Our product was Fresh Juice.

Advantages Disadvantages

•Fresh, healthy, organic•Delightful, hygenic•Cheap to produce•Known product

•Limited options for taste preferences•Difficult to make

Pricing

• Estimated Sales Price: 8 TL• Price on sales Day: 5 TL

• We had to lower the price because the cup sizes were not as big as we wanted. 8 lira’s would be too expensive for a small cup of fresh juice.

Marketing

• There were no promotions.• We prepared banners and small cards to attract customers.

Estimated calculations

Product Cost to us Cost to customers

Potential profit per sale

Estimated quantity to sell

Total estimated profit

Fresh Juice

2TL 8TL 6 TL 30 cups 180 TL

Actual Calculations

Product Cost to us Cost to customers

Profit per sale

Total quantity sold

Total Profit

Fresh Juice

1 TL 5 TL 4 TL 13 cups 65 TL

Successes & Failures

• We were successful in creating a hygienic and organic environment. We were also good at advertisements with hand made posters and mini cards.

• We were a little unsuccessful during the juice making process. It was more difficult than we imagined. (ex. Cutting the fruits)

Problems & Resolutions

• We had problems with buying the products from a “manav”. We searched for the cheapest way to buy the products but we decided on buying them from Migros.

• We also couldn’t make the juice of the orange because it was difficult to peel but then we managed.

Overall Evaluation

• Overall, we couldn’t reach the profit we estimated. We needed to arrange the price better

• We had difficult time making the juice. We should’ve tested it before.

• It was very hard to attract customers.

• However, we managed to spend as much as our budget.

• We were clean and had the visual display that we wanted.

• The marketing side was successful.

Charity