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FRESH IDEAS WITH FABRIC

Never before has sewing been so

popular! Recent cultural shifts have

brought sewing back into our homes

and the market for making appears

more vibrant than ever. At Simply

Sewing we’re proudly flying the flag

for contemporary sewists across the

globe, whatever their level.

Our inspiring patterns and beautiful photography

will get you behind the sewing machine from the get-

go! We’re passionate about fabrics and proud of the

things we make from them − just like our readers.

Whether it’s a quick-to-sew summer top, a set of new

cushions for our living room or a more complex graded

dress pattern, we’re always on the lookout for new

techniques and ideas to add to our sewing repertoire. We

want to connect our readers with you to make the most of

their passion. That’s why we pack each issue with patterns,

technical know-how, and, most importantly, shopping

advice to help our readers turn their sewing aspirations

into a reality. We’re in, are you?

JOIN THE SEWING REVOLUTION!

CHARLIE MOORBY, EDITOR

“91% of our readers keep hold of their magazine for reference

when they’re done.”

OUR STORYImmediate Media Co is an award-winning special interest and

platform company. We’re one of the biggest consumer and

media businesses in the UK and one of the largest magazine

media publishers. In May 2015 we were named Media

Company of the Year at the prestigious British Media Awards.

We create compelling content on platforms that enhance

the way people engage with what they love. That’s at the very

heart of what we do and what drives us and our portfolio of

social interest brands.

World-class content and an innovative culture are our

primary objectives. Every month we reach over 16 million highly engaged UK consumers across our multi-platform

brands. We sell 74 million magazines every year, with well

over 1 million active subscribers, and reach 33 million people online every month.

We combine our reputation for editorial quality with an

integrated approach to delivering forward-thinking, multi-

platform content. Our vision for turning specialist interests into

lifelong passions to create valuable brands puts us in a strong

position to build for the future.

“On average, our readers spend 5.6hrs sewing per week!”

BRAND POSITIONINGThe launch of Simply Sewing, in Feburary 2015, identified a clear

opportunity for a contemporary sewing magazine for beginner -

intermediate sewists (52% of our readers describe themselves as

intermediate sewists) looking for accessible pattern content.

Simply Sewing brings a breath of fresh air into the booming

sewing sector, offering an original magazine with modern design

and engaging content that appeals to all abilities. We have

created a beautifully well-balanced magazine that inspires our

readers to try something new or challenging, while catering to

their demand for accessible small projects, quick gifts to sew and

on-trend accessories and garments for their wardrobes.

Positioning itself at the forefront of the modern sewing

market, with a beautifully contemporary aesthetic, on-trend

projects and stunning photography, Simply Sewing is leading the

way for modern sewists with aspirational and achievable content.

Each issue comes with a free fold-out A1 pattern sheet, and

an additional cover gift so readers can get making right away,

offering excellent value. Plus, with a growing and engaging

international audience we’re innovatively catering, across multi-

platforms, for sewists across the globe.

THE BACKGROUND With online retailers and high street stores

offering an extensive range of crafting supplies,

evidence of a growing number of sewing

workshops and an increased frequency and

volume of fabric ranges, accessibility to sewing

has been greatly improved. Never has the art of

making your own clothes been so popular.

Sewing remains a craft on the rise and Craft

Intelligence research* shows there are 4.4m

sewists in the UK; a number that has risen +8%

over the last 2 years. Of this number, 0.5m were

new to sewing, showing growth at grass roots

level, and over half considered sewing as their

hobby indicating strong engagement.

Simply Sewing is perfectly placed to engage

with this new and growing audience with its

contemporary offering of patterns, expert

technical advice and industry news. Supporting

indie pattern designers, large household brands,

bloggers and retailers, Simply Sewing provides

an exciting and varied platform for beginner and

intermediate (52%) sewists alike.

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“56% of our readers visit the websit e after reading

the magazine.”

PRINTSimply Sewing is published every four weeks and

has a wide geographical distribution − we’re sold

in all major supermarkets, WHSmith, Marks &

Spencer and Hobbycraft as well as many smaller

independent stores.

ONLINEwww.simplysewingmag.comSimply Sewing is building a vibrant and passionate

community online, showcasing exclusive projects,

the latest news, interviews with our designers and

heaps of inspiration, enabling you to take your

message to the web and reach thousands of new

consumers worldwide.

SOCIAL MEDIAWe recognise the huge value and importance

social media can have to a contemporary brand.

With an engaging audience of sewists reaching

out to Simply Sewing, from across the world, we’re

continuing to build sizeable audiences across

Facebook, Twitter, Pinterest and Instagram.

EMAIL NEWSLETTERSWe produce a monthly, and mobile-friendly,

email newsletter, which features opportunites for

advertising, sponsorship and content. Simply Sewing

newsletters are the perfect way to get your message

in front of an engaged audience.

DIGITAL EDITIONSThe popularity of tablet-based devices has

revolutionised magazine publishing and Immediate

Media Co is leading the way. Simply Sewing is

available as an interative digital edition on Apple,

Google, Kindle and Zinio platforms.

BRAND REACH

INTERNATIONAL REACHSimply Sewing has already secured a significant international

reach and is being sold in 16 countries outside of the UK. It’s also

seen particular success in the US, ranking an impressive No.2 in

the Barnes & Noble Sewing category.

With digital editions available on Apple, Google, Kindle and

Zinio platforms, Simply Sewing is readily available to a growing

digital audience across the world.

MEET OUR CONTRIBUTORSWe have some of the most influential bloggers, fabric designers and sewists from across the

globe contributing to Simply Sewing. With an impressive social media and website reach,

we’re tapping into a global audience through their brands, as well as our own.

OUR READERS■ 99% of our audience are female.

■ More than 8 in 10 readers have children under

the age of 21 (46% primary school age and

23% toddlers).

■ 46% of our readers are expecting a baby.

INCOME■ A large proportion of our readers are from a

high social grade (middle to upper-middle

class), with 68% graded ABC1.

■ 65% of Simply Sewing readers are employed

(with 43% employed in a full-time job).

■ Their average household income is £41,261 −

that’s 37% higher than the national average.

SKILLS■ 34% of readers see themselves as beginners,

while 52% rate themselves as intermediate.

■ 4 in 10 readers have completed a sewing

course in the last 12 months, and 5/10 are

intending to go on one within the next year.

■ Simply Sewing readers spend an average of

5.6 hours sewing per week.

INTERACTION■ Our readers spend an average of 1hr 47mins

reading Simply Sewing each month, and 91%

keep hold of it for reference when they’re

done. Each copy has an average of 1.8 readers.

■ 56% of our readers visit the website

(www.simplysewingmag.com) after reading

the magazine, on average twice a month.

SHOPPING■ 10% of our readers shop at independent

retailers − they want service and expertise.

■ 77% of our readers find the advertising ‘very’

to ‘quite’ useful, with 32% buying a product as

a direct result of seeing it in the magazine.

Kirsty Hartley www.wildthingsdresses.com

Sarai Mitnickwww.colettepatterns.com

Tilly Walnes www.tillyandthebuttons.com

Lisa Comfort www.sewoverit.co.uk

April Rhodeswww.april-rhodes.com

Kate Smithwww.themakery.co.uk

Amy Butlerwww.amybutlerdesign.com

Portia Lawrie www.makery.uk

Leah Farquharsonwww.bluebirdchic.com

Looking for something more bespoke? There are heaps of ways we can work with you in spreading your message and we’ve got plenty of experience when it comes to helping brands make an impact. We have an expert team of marketers and creatives who are focused on ensuring that our clients are getting the most from our magazines and websites.

■ SPONSORSHIP OPPORTUNITIES

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ADVERTISE WITH US

MAGAZINE

WEBSITEIf you would like to advertise on www.simplysewingmag.com please contact us for prices:

■ MPU spot £12 CPM*■ Leaderboard £15 CPM■ Button POA■ Blog posting POA■ Geo targeting +£1 CPM■ Sute specific +£1 CPM

E-NEWSLETTEROur bespoke newsletter goes out with each new issue. We have the following inventory available:

■ MPU spot POA■ Leaderboard spot POA■ Advertorial spot POA

*CPM = cost per 1,000 impressions

728 x 90

300 x 100

300 x 250

300 x 100

300 x 100

Size 1 insertion 3 insertions 6 insertions 13 insertions

DPS £1,219 £1,125 £984 £863

Page £695 £637 £570 £519

Half £365 £327 £287 £262

Quarter £193 £173 £150 £136

Eighth £101 £88 £79 £72

Editorial product placement ensures you make an impact on the page.

Share our online reach for instant and trackable results - new customers are just a click away!

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16 WWW.SIMPLYSEWINGMAG.COM

SPECIAL EDITION

FLORA & FAUNA

NAPTIME BY DARLENE ZIMMERMAN FOR ROBERT KAUFMAN Thirties-inspired prints are having a bit of a moment this season, with lots of modern seamstresses embracing small scale prints for vintage patterns and retro-look homewares. And we’re joining in the hype by adding this blushing new collection from to our stash wish list! We’re super-smitten with Darlene Zimmerman’s forthcoming collection Naptime for Robert Kaufman – isn’t it pretty? With its combo of kitty prints, little bunnies and sweet florals in soft candy colours, it really is rather dreamy (pardon the pun). Mix-and-match with a little of Robert Kaufman’s iconic Kona Cotton to break up the busy designs and you’ve got yourself a modern classic in the making. Now, where’s that pillowcase pattern...?www.feedsacklady.com

VINTAGE PRINT

PAPERIE BY AMY SINIBALDI FOR ART GALLERY Amy, the blogger behind NanaCompany, has got an eye for fabric that’s the envy of most home sewers. So her appointment as Art Gallery Fabric’s latest Limited Edition designer is a bit of a masterstroke! Inspired by Amy’s love of literature, book spines are interspersed with handwritten text and library stamps in faded pastels that are totally on-trend.www.nanacompany.typepad.com

▼ GARDEN SECRETS BY SARAH WATSON FOR CLOUD9 FABRICSThe buttery-soft, organic cottons that have made Cloud9 such a key player in the fabric industry, paired with Sarah’s intricate hand-drawn illustrations (inspired by the outdoors) are a match made in heaven. www.sarahmewatson.blogspot.co.uk

BLUEBERRY PARK BY KAREN LEWIS FOR ROBERT KAUFMANKaren’s gorgeous hand-printed designs channel that simple Scandi-inspired style we love so much, so imagine our delight when we discovered that she’s collaborating with Robert Kaufman, reproducing her work on a commercial scale! www.karenlewistextiles.com

Library Gardens

Happily Ever

Plus.Dot: Green

Valentine

Yarrow

Quote Garden:

Helvetica: Dots

Camellia: Cats

Script: Floral

Fabric news

Quoted

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CONTACT US

ADVERTISINGGroup Advertising ManagerPenny Stokespenny.stokes@immediate.co.uk

0117 300 8206

Brand Sales ExecutiveTiffany Jacksontiffany.jackson@immediate.co.uk

0117 300 8203

EDITORIALEditorCharlie Moorby charlie.moorby@immediate.co.uk

Production EditorMichelle Grady michelle.grady@immediate.co.uk

PUBLISHINGPublisher: Sewing PortfolioLiz Taylor liz.taylor@immediate.co.uk