Navigating The PPC Landscape

Su Nijhawan4th May 2016

Hello, I’m Su

Su NijhawanPPC Director Ex-Googler, Gold Award Winner

Fresh Egg is highly qualified and award winning agency

What I’ll cover…

Digital Connectivity

1

Business Goals

2

Biddable Strategies

3

 

Digital Connectivity

1

Every minute of the day….

204M Emails

4M Google Queries

2.4M Facebook

277K Tweets

Australia is Online!

87% of Australians use the internet daily !

Source: The Connected Consumer Survey 2015

Australians are Mobile!

62% of Australians have a smartphone.

Source: The Connected Consumer Survey 2015

 

Business Goals

`2

What are your SMART business goals?

Do you know the audience journey?

Are you reaching out to your customers at these SPECIFIC user stages?

Do you know your user’s buying cycle?

It is possible to influence each and every stage of the buying cycle, so it is important to understand these, in order to optimise for your audience.

Do you have a measurement plan?

Are you targeting a relevant audience?

 

Biddable Strategy

`3

Paid Search

93% 5%

PPC

Paid Social

15 Million

7Million

5.5 Million

Programmatic Buying

Programmatic Buying is growing in usage and popularity.

Online Advertising is essential!

Ads influence decision making stage by 19%.

Benefits of Biddable

1.Immediate Results

2.MeasurableCPC, CPM, CPA

4.Controlled 5.Cross -Device

3.Cost Effective Reach

6.InternationalMarkets

Key Takeaways

1.Review Your Objectives

2.Review Your Strategy

4.Review Your Value

3.Review Your Audience

Presented by@sunanditaa

For and on behalf of@fresheggau

A warm thanks for listening …

Questions?

 

Thank you!