1. www.7connections.com Simple and Predictable Implant Marketing for the 21st Century Dental Practice

2. www.7connections.com23/09/13 Your attitude 3. www.7connections.com23/09/13 Selling whats selling Your product mix Implant retained dentures Implants Restorative Short-term Ortho Invisalign/6MS/Cfast Smile Makeovers Crown & Bridge work Veneers and same day veneers Whitening Walk-in Hygiene Sedation 4. www.7connections.com23/09/13 5. www.7connections.com23/09/13 Delivering the right direct marketing mix 6. www.7connections.com23/09/13 Delivering the right referral marketing mix 7. The growing importance of the branded experience www.7connections.com 8. www.7connections.com 9. www.7connections.com Building your web experience 10. Your website home pageYour website home page Profile am I in the right place? People do they look like a nice team? Premises does it suit my demographic? Promises are they customer service focused? Prices is it reassuringly expensive/affordable? Proof do other people speak highly of them? Products expressed as Experiences do they do the things I want? And for you?........ www.7connections.com 11. 20 ideas to increase your social media profile www.7connections.com 12. 1. Build a social media team www.7connections.com 13. 2. Bring your web site to life! www.7connections.com 14. 3. Build a tribe of 1000 and beyond www.7connections.com 15. 4. Activate your Facebook page www.7connections.com 16. 5. Complete your Linkedin profile www.7connections.com 17. 6. Blog at least once a week www.7connections.com 18. 7. Publish a patient e-zine www.7connections.com 19. 8. Record a monthly vlog www.7connections.com 20. 9. Check in on Foursquare www.7connections.com 21. 10. Post to Pinterest www.7connections.com 22. 11. Upload to Instagram www.7connections.com 23. 12. Tag yourself in Facebook places www.7connections.com 24. 13. Manage from hootsuite/tweetdeck www.7connections.com 25. 14. Tweet! www.7connections.com 26. 15. Create your own YouTube channel www.7connections.com 27. 16. Understand Google Analytics www.7connections.com 28. 17. Monitor your Klout score www.7connections.com 29. 18. Populate Google+ Circles www.7connections.com 30. 19. Have an opinion www.7connections.com 31. 20. Engage with your audience www.7connections.com 32. 21. Always exceed expectations Dont use the media, BE THE MEDIA www.7connections.com 33. "I can't wait to tell my friends" How to turn your patients into your unpaid sales force www.7connections.com 34. www.7connections.com WOM Wobbles why the reluctance? 35. www.7connections.com WOM attitudes set yourself up for success 36. www.7connections.com WOM-time 37. www.7connections.com WOM methods 38. www.7connections.com WOM paper 39. The Referral Business Card - 1The Referral Business Card - 1 www.7connections.com 40. www.7connections.com The Referral Business Card - 2The Referral Business Card - 2 41. www.7connections.com WOM language Are you happy with the clinical result we have achieved? Are you happy with the customer service experience? Can we remind you that our practice grows through personal recommendation. We are looking for new patients and we would love to see more people like you. Because we like you! Would you have any objection to taking 3 of our referral business cards and passing them on to any family, friends or colleagues who you feel would benefit from a visit to a practice like ours? 42. www.7connections.com WOM wins! 43. Are you missing the trick? 1.What did the patient attend for? 2.Did you up-sell? 3.Did you invite them to become members of the practice? 4.Did you request referrals? www.7connections.com 44. NetworkingNetworking Chamber of Commerce Business Link BNI Women in Business Other breakfast clubs Other SIGs Get out there and speak! www.7connections.com 45. Interruption marketing Directories Direct mail Print Media Radio Signage www.7connections.com 46. www.7connections.com23/09/13 Work with TCOs www.bkh.co.uk 47. Planning Considerations www.7connections.com 48. www.7connections.com 1. Establish your core values: who you are, who you want to employ, who you want to serve and how. 2. BOP be bold, outrageous and provocative otherwise you are invisible. 3. Embrace social media accept that there has been a fundamental change in the way that we communicate. 4. Say something worth saying marketing is extinct the future is a conversation. 5. Understand the importance of tribalism in branding and create a community, not a patient database. 6. Invest in human capital: cheap wages and simple people will no longer feed you. 7. Re-write the rule book: provide dentistry in ways that would have been unimaginable even five years ago. 8. Prepare to compete: supermarkets, retailers, corporates how are you going to be different? 9. Innovate in everything never do the same as others always stay ahead of the curve. 10. Retire NOW get out of the rat race and run your practice as the best paid hobby in the world. 49. www.7connections.com www.7connections.com