frequent user programmes from several airlines

8/8/2019 Frequent User Programmes From Several Airlines

http://slidepdf.com/reader/full/frequent-user-programmes-from-several-airlines 1/16

ASSIGNMENT

SERVICE MARKETING

ON THE TOPIC

INFORMATION ON FREQUENT USER PROGRAMMES

IN VARIOUS INDUSTRIES

SUBMITTED TO: Dr. P. SATHYAPRIYA

SUBMITTED BY:

FARAAZ HASNAIN

REG: 10 PG (J) 11



FREQUENT USER PROGRAMMES FROM SEVERAL AIRLINES

KINGFISHER AIRLINES

COMPANY OVERVIEW

Kingfisher Airlines is Indias first and only 5-Star airline, rated by Skytrax, and the only one to

offer a premium first class. Besides being the first and only airline in India to offer in-flight

entertainment on every seat, Kingfisher offers LIVE TV with 16 channels of live and exciting

content. The airline has received numerous awards for innovation, customer responsiveness

and was voted the Best New Airline of the Year, within months of its launch. Kingfisher

Airlines is a part of the UB Group that is one of Indias largest conglomerates with diverse

interests and a global presence. The UB Group is also the largest Indian alcoholic beverages

(beer and spirits) company and the third largest drinks group in the world. Kingfisher Airlines

covers all segments of air travel from low fares to premium service and offers most flights by

any single airline network in India. Kingfisher Airlines connects 69 cities with a fleet of 75aircraft and operate over 400 flights a day.

KING CLUB

King Club, the frequent flyer programme of Kingfisher Airlines, has today come to be regarded

as one of the most rewarding programme in its space and offers its members an unparalleled

level of earn and redeem benefits. King Club programme partners include leading

international airlines, credit cards, luxury and business hotels, investment and insurance

companies, telecom service providers, lifestyle brands, car rental providers, publishing brands

and more. King Club has been constantly expanding the range of partners so that King Club

members have varied opportunities to earn King Miles and earn their free flights faster. . KingClub member enjoy a range of exclusive privileges and benefits across 3 tiers of membership

level - King Gold, King Silver and King Red.

King Red

King Red is the first tier within King Club. As a King Red member, you start enjoying benefits and accruing King Milesimmediately.

Benefits:

Personalized baggage tag

Earn King Miles on Kingfisher Airlines and select partners

Redeem King Miles on Kingfisher Airlines, select partners and Air Boutique ONLINE

Earn King Miles for shopping at our in-flight Duty Free

Permanent membership card

E-ticketing / Mobile ticketing bonus (500 King Miles)

Web check-in bonus (250 King Miles)



Qualifying for King Red

Qualification for King Red requires 6 Sector Points, or 3,000 Status Miles or 4,000 Partner Miles in a preceding 12month period.

Retaining King Red status

King Red members are not subject to requalification criteria to retain their membership tier.

King Silver

As a King Silver member you will enjoy the following benefits along with all the benefits of King Red membership.

Benefits:

Personalized baggage tags

1 Upgrade voucher

Priority check-in (Domestic Airports only)#

Excess baggage allowance

Domestic Lounge Access#

(for travel on Kingfisher First / Kingfisher Class)

Priority baggage assist

Redeem King Miles on Air Boutique ONLINE

15% Tier bonus

Qualifying for King Silver Qualification for King Silver requires 60 Sector Points or 30,000 Status Miles during a consecutive 12 month period.

Retaining King Silver status

To make requalification easier, there are 3 timeframes used in computing tier retention for King Silver:

54 Sector Points in preceding 12 months



King Gold

King Gold is designed to recognize members who fly extensively and often. As a King Gold member, enjoy morelounge privileges, extra upgrade vouchers.

Benefits:


1 additional Domestic Lounge voucher for your companion

3 Upgrade voucher

Priority check-in

Excess Baggage Allowance

Domestic & International Lounge access#



Priority Baggage Assist

25% Gold Tier bonus

Guaranteed Seat Reservation (up to 6 hours prior to departure on full fare economy class booking on Kingfisher Airlines)

Priority Boarding

Redeem King Miles on Air Boutique ONLINE

Nominated travel coordinator

Qualifying for King Gold

Qualification for King Gold is based on 2 qualifying timeframes:

120 Sector Points, or 60,000 Status Miles in preceding 12 months


Retaining King Gold status

To make requalification easier, there are 3 timeframes used in computing tier retention for King Gold: 108 Sector Points in preceding 12 months



King Platinum

King Platinum is the pinnacle of King Club. As a King Platinum member you will be free to enjoy the best of Kingfisher Airlines and its premium partners, thanks to an extensive range of lifestyle and travel privileges, including:


2 additional domestic lounge vouchers to enjoy with your companion

5 Upgrade vouchers

Priority check-in

Excess Baggage Allowance

Domestic & International Lounge access#

Priority Baggage Assist

35% Tier bonus

Guaranteed Seat Reservation (up to 6 hours prior to departure on full fare economy class booking on Kingfisher Airlines)

Cancellation and Re-booking fees waived on published faresKing Club Platinum members only can avail of this benefit on Kingfisher Airlines marketed andoperated flights on domestic and international sectors. Members must ensure that the King ClubPlatinum membership number is updated at the time of making the booking with the travel agent, withKingfisher Airlines or atwww.flykingfisher.com

The waiver includes cancellation charges levied on tickets issued against a revenue published fare: -

towards revalidation of the ticket.

towards refund of the ticket.



towards reissue of the ticket.

All cancellation fees on revenue published fare tickets are waived off. (Non-refundable tickets notincluded).

No Show and Gate No Show charges are not included in this waiver.

Priority boarding

Nominated travel coordinator

Platinum Priority Assist

Non expiry of King Miles

Complimentary Companion King Gold Membership card

Personalised & exclusive section in Air Boutique ONLINE

50% discount on companion redemptions in Kingfisher First

Qualifying for King Platinum

Qualification for King Platinum is based on 2 qualifying timeframes:

180 Sector Points, or 90,000 Status Miles in preceding 12 months


Retaining King Platinum status

To make requalification easier, there are 3 timeframes used in computing tier retention for King Platinum:




AIR INDIA

Name of the frequent flyer programme:

Flying Returns

Advantage of becoming a member:

Members can avail privileges and earn mileage points each time they fly on a qualifying fare on

any class or sector on the extensive network of Air India or airline alliance partners. What's

more, they can accumulate mileage points on select flights of 'code - share' airlines and ouralliance partners.

Eligibility Criterion:

Membership is open to individuals 12 and above years of age residing in:

Indian Programme India.



USA / UK / Canada Programme - United States of America , United Kingdom and Canada

Gulf Programme - UAE, the Kingdom of Saudi Arabia, Sultanate of Oman, Kuwait, Bahrain and

Qatar.

SE Asia and Far East Programme - Singapore, Thailand, Malaysia, Indonesia, Hong Kong, Japan,

South Korea, China, Sri Lanka, Bangladesh and Nepal.How to earn mileage points?

. To ensure you receive mileage credit, please provide your Flying Returns membership number

for each reservation. Also you may present your Flying Returns membership number when you

check - in at the airport. You must ensure that the ticket is issued in exactly the same manner in

which the name appears on your Membership Card. Mileage Points are credited only after a

member has actually completed travel and not immediately after check - in. Members are not

entitled to Mileage Points for tickets purchased but not used. No Mileage Points will be

credited in respect of flights undertaken on redemption of Awards under Flying Returns. In the

event of any upgradation of the ticket, Mileage Points will be credited for the class of travel inwhich the Member was ticketed and not for the upgraded class of travel.

Which flights is the earning and accumulation of mileage points permitted?

. The earning or accumulation of Mileage Points is permitted against specific fare types only.

Travel on travel industry related discounted tickets, non - revenue tickets and free tickets do

not qualify towards earning or accumulation of Mileage Points. Please remember to check with

airline or travel agent before you book your flights, as there may be some discounted fares with

certain booking class codes or designated routes, which have reduced or no qualifying mileage

accrual.

Does the programme have other alliances for members? .

Every time you use the services of our alliance partners, you earn Add On Mileage Points

(AOMPs) which you can use for claiming your free tickets. Members in India can earn these

points with ITC Welcomgroup Hotels, Citi Bank, American Express, Standard Chartered Bank,

ABN - Amro Bank, ICICI Bank, HSBC, HDFC Bank, LKPForex Ltd, and Tata Cards Members in Gulf

can transfer from Emirates Bank. For details please contact the Member Service Centre or visit

our alliance partners web page

How do the members qualify for redemption?

You would qualify for redemption once you accrue a minimum of 10,000 Mileage Points within

a period of 3 years from the date of enrolment.

How are the awards issued for multiple sector journeys?

In cases of requests for Award Tickets for multiple sector journeys where a separate flight



coupon is issued for each sector, Mileage Points required to be redeemed will be the sum of

the Mileage Points of each sector.

If members are issued a single flight coupon for an international journey, which originates or

terminates at an interior point in India and necessitates either a change of aircraft or a transit

stop at a Gateway Point in India, Mileage Points required to be redeemed will only be for theinternational sector from or to such Gateway Point. (For e.g., for a flight from Bangalore to

London via Mumbai, on a single flight coupon, Mileage Points required to be redeemed will be

only for the sector Mumbai - London.)

How to keep track of the points earned?

On http://www.flyingreturns.co.in/ members can view your latest mileage statement

What is the validity of mileage points?

Mileage Points and Add - On Mileage Points may be accumulated by the Member only during

the period of the validity of the Membership Card (i.e. for a maximum period of 3 years or 36months from the date of enrolment of the Member) and any points so accumulated by you

must be redeemed, within a period of 36 months from the date of travel.

American airlines

Frequent flyer programs are an excellent way to earn points toward airline rewards. Most of

the major carriers offer a program and membership is generally free. American Airlines

AAdvantage program is one of the most well known and used programs available. Its rules,

however, do vary from other airlines offering similar schemes.

Earning Points

The American Airlines AAdvantage program offers a point value for the amount of flights taken.

Customers can also earn advantage points through their credit cards, charitable donations,

retail shops, rental cars and certain partner airlines. These points can be accumulated and

redeemed for several types of gifts, the most common being free flight tickets.

Program Levels

The American Airlines AAdvantage program offers various levels based on the amount of miles

accumulated in a calendar year. The three levels are Gold, Platinum and Executive Platinum. To

achieve Gold status the account holder must accumulate 25,000 miles or advantage points in

one year. Achieving Platinum status requires a minimum of 50,000 miles, while Executive

Platinum requires 100,000. Special privileges are added based on the level. Early check ins and

baggage allowance exemptions are just a few of the examples offered.



Enrollment

Signing up for the AAdvantage program is simple. The easiest method is to log onto the

American Airlines website and complete the application online. Signing up at the airport check

in is still a possibility, but your points for that particular flight may not be counted instantly.

Bonus Points

American Airlines offers several methods for club members to increase their points. Certain

routes can be given special status, earning the ticket holders as much as triple the amount of

points. Certain car rental companies, travel agencies and retail outlets join in. This changes

frequently, so viewing the website is recommended.

Mile Expiration Dates

In 2007, American Airlines changed its policy on mile expiration. Prior to 2007, AAdvantagemiles could stay on one's account indefinitely. Under the new scheme, the account holder must

have account activity within 18 months to keep the points valid. Should more than 18 months

pass, by then all points accumulated will expire. The only exception to this rule is any points

accrued prior to the changeover in 2007. Those points can still be redeemed or remain on the

account.

Partner Airlines

Although American Airlines is a member of the One World Alliance, they do not allow miles

from other airline flights to be transferred to the AAdvantage program. The only possible

exceptions are flights taken on American Eagle, because they're owned and operated by

American Airlines. Miles earned through hotel stays, rental cars and retail purchases can only

be applied to one frequent flyer program.

Redeeming Points

Redeeming your AAdvantage points is simple. For flights, this can be completed by simply

phoning the reservations desk. Availability will depend on the status you hold. Flights

purchased with AAdvantage points are not eligible for miles.



The Basics of Hotel Frequent Guest Loyalty Programs

Overview of Hotel Corporate Families, Major Hotel Brands, and Loyalty Programs:

1. Hotel corporate brand descriptions and market segments

2. Value of Hotel Frequent Guest Loyalty Program

3. Value of elite status in a hotel frequent guest loyalty program

Basic rules and benefits of earning and spending hotel points

1. Best Western Rewards,

2. Choice Privileges,

3. Hilton HHonors,

4. Hyatt Gold Passport,

5. InterContinental Hotels Group (IHG) Priority Club,

6. Marriott Rewards,

7. Starwood Preferred Guest (SPG), and

8. Wyndham Rewards.

Basic Tutorial for Hotel Frequent Guest Loyalty Programs

Ten corporate-brand hotel chains are dominant in the USA market and also share a strong

global presence. The dominant hotel chains in the United States marketed to upscale travelers

and operating points-based hotel frequent guest loyalty programs are Hilton HHonors, Hyatt

Gold Passport, InterContinental Hotels Group Priority Club, Marriott Rewards, and Starwood

Preferred Guest.

Best Western, Choice Hotels, Carlson Hotels, and Wyndham Hotels Group consist of Mid-scale

and Economy-level hotel brands. These four hotel chains have points-based hotel loyalty

programs representing another 30 or so hotel brands. Accor Hotels, a French based hotel

group, owns Motel 6. The Motel 6 chain is not a particpating brand in Accor Hotels A-Club hotel

loyalty program.

Each of these hotel chains offer guests membership in a frequent guest loyalty program. The

benefit for the traveler is the ability to earn hotel loyalty points towards free nights, services,merchandise, and discounts. The benefit to the hotel is the ability to direct target loyal

customers and retain a market base of returning frequent guests.



Overview of Hotel Loyalty Programs

The top 10 global hotel loyalty programs represent over 25,000 hotels worldwide (over 15,000

of these hotels are located in USA) and together these hotel chains have around four million

rooms to sell every night of the year.

The great news for the traveler is each hotel corporate loyalty program has perpetual

incentives to induce your loyalty exclusively to that hotel chain. Hotel frequent guest

promotions regularly offer the repeat loyal customer bonus points and free stays for value-

added incentives that can be 50% to 200% return of investment on the guests hotel purchases.

Top 10 USA Hotel Loyalty Programs

y Best Western Rewards y Carlson Hotels GoldPoints Plus y Choice Privileges y Fairmont Hotels Presidents Club y Hilton HHonors y Hyatt Gold Passport y InterContinental Hotels Group Priority Club y Marriott Rewards y Starwood Preferred Guest

y Wyndham Rewards

The value of loyalty is apparent to a frequent traveler in the United States or international

when a needed hotel stay becomes the choice between paying for a room in cash or paying in

hotel loyalty points for free nights.

The hotel frequent guest loyalty programs of Hilton HHonors, Hyatt Gold

Passport, InterContinental Hotels Group (editor's note: Holiday Inn parent) Priority

Club, Marriott Rewards, and Starwood Preferred Guesthave a high degree of value to afrequent traveler who can expect a return on investment with loyalty to any of these

chains. These five hotel corporations operate over 10,000 hotels globally with more than

2,000,000 hotel rooms.



Best Western, Carlson Hotels, Choice Hotels, and Wyndham Rewards hotel brands add another

15,000+ hotels to the frequent guest opportunities for earning and redeeming hotel

points when traveling the world.

The value of hotel loyalty for an elite status member is possibly a 50% to 100% return on

investment for annual hotel expenses. Participation in a hotel loyalty program and frequent

guest promotions makes it relatively easy to spend $2,000 on hotels and receive $3,000 -$4,000

total hotel value from free room nights, upgraded rooms on hotel stays, and added amenities

Best Western, Carlson Hotels, Choice Hotels, and Wyndham Rewards hotel brands add another

15,000+ hotels to the frequent guest opportunities for earning and redeeming hotel

points when traveling the world.

The value of hotel loyalty for an elite status member is possibly a 50% to 100% return on

investment for annual hotel expenses. Participation in a hotel loyalty program and frequentguest promotions makes it relatively easy to spend $2,000 on hotels and receive $3,000 -$4,000

total hotel value from free room nights, upgraded rooms on hotel stays, and added amenities.

. An important difference between hotel frequent guest programs and airline

frequent flyer programs

A few years ago the major hotel chains decided to only award hotel loyalty points for online

bookings made directly with the corporate-branded hotel websites (hotel brand telephone

reservations line or a travel agent booking also are eligible for loyalty benefits).

Expedia, Orbitz, or Travelocity and other online travel agency hotel bookings are not eligible

for hotel loyalty points in most cases, whereas, frequent flyer miles are awarded on almost all

published fares regardless of the point of sale

Wyndham Rewards offers points for 10 hotel brands including Ramada, Super 8, Days Inn,

Travelodge,Howard Johnson, Knights Inn, Wingate, Baymont Inn, Hawthorn Suites, and

Wyndham Hotels and Resorts. The number of Wyndham upscale hotels and resorts are fewer

than either Starwood or Hyatt.

Accor Hotels is European based with brands Motel 6, Ibis Hotels, Novotel, Mercure, Sofitel, andother brands. The Sofitel hotel brand is primarily upscale hotels, however, only 10 of the 200

Sofitel Hotels are located in North America. Accor redesigned their hotel loyalty program in

September 2008.



Accor a-club program membership is free. Points are earned based on base ratio of 2 points per

1EUR in spending. Redeeming points has limited leverage since 2,000 points exchanges for a 40

EUR or US$60 hotel certificate.

Motel 6 has nearly 1,000 properties in the US, however, this brand is not a participant in the

Accor Hotels loyalty program.

Choice Hotels has several budget brands participating within the Choice Privileges frequent

guest loyalty program. The ten brands include Clarion Hotels, Rodeway Inn, Comfort Inn,

Comfort Suites, Quality, Sleep Inn, Cambria Suites, MainStay Suites, Suburban, and EconoLodge.

BestWestern Hotels have a strong international component with nearly 2000 hotels outside

North America. The global coverage of Best Western exceeds the number of international

properties of any other US-based hotel loyalty program including IHG, Hilton, and Marriott.

Frequent Guest Hotel Loyalty Programs are Growing

The hotel loyalty alliances are growing as boutique and independent brands form regional and

global associations around new hotel loyalty programs. Increasing competition from the major

hotel loyalty chains dominating the world's travel market has led to hotel industry conditions

favoring the creation of new hotel loyalty programs to market smaller, more independent

hotels. This global domination of the upscale and luxury market by five major hotel chains is

what concentrates the focus of Loyalty Traveler on the five major hotel loyalty programs with

their well-established history of benefits for members. As new programs develop and become

competitive with the benefits of the major hotel loyalty programs, our coverage will expand to

include analysis of additional upscale and luxury hotel brands.

WelcomAward is ITC Ltd - Hotels Division's frequent stay loyalty programme .

The WelcomAward programme is open to resident Indian nationals, foreigners and non-

resident Indians holding work permits. No remittance of any kind shall be made outside India.

All communication pertaining to the WelcomAward programme will be mailed only at the

addresses within India. Only individuals (no groups, associations or corporations) can be

participants. The WelcomAward programme is not open to airline crew or employees to ITC Ltd.and its respective subsidiary companies.

The membership, unless extended, is valid till September 30, 2011. Redemption of

WelcomAward Stars under the programme is valid until March 31, 2012. Stars not redeemed

will automatically lapse.



WelcomAward Stars will be credited to the WelcomAward member for his

accommodation/restaurant billing at a participating ITC-Welcomgroup hotel ONLY. a) After the

date of enrolling on to the WelcomAward programme and only during the validity period of the

programme i.e between 1-10-2010 and 30-9-2011. b) To his WelcomAward Star Account, on

`Eligible Charges' incurred during a stay, or while using a restaurant and after settlement of

bills. c) On presentation of the WelcomAward Membership Card at the reception counter whilechecking into an ITC-Welcomgroup hotel and on presentation of the WelcomAward card before

utilising the services at a Welcomgroup restaurant. Members will receive at regular intervals, a

statement of WelcomAward Stars earned and accumulated and redeemed by the members at

the address/email address furnished by members.

When earning Stars, eligible charges are: a) For Resident WelcomAward members: All expenses

that find their way on to the room bill, excluding the paid-outs, taxes, gratuities, service charges

and banquet billing. b) For Non-Residential WelcomAward members: On restaurant usage by a

non-residential WelcomAward member, Stars will be issued or credited to a members account

only against presentation of a WelcomAward Membership Card and on a minimum eligible bill

amount of Rs.1000 for each such transaction after all discounts.

InStars can be earned by a member only for his own stay/room and for a maximum stay of 30

nights for each visit.

In the case of conference billing, WelcomAward members can earn WelcomAward Stars on

eligible charges of their respective, individual room bills only..

For booking through travel agents, WelcomAward members are entitled to receive

WelcomAward Stars on eligible charges inclusive of travel agent's commission.

A WelcomAward member, eligible for discounted rates, will earn WelcomAward Stars on the

discounted amount of the bill.

WelcomAward Stars are issued at 3 percent of the eligible amount of accommodation or

restaurant billing to WelcomAward Silver Card members and at 4.5 percent to WelcomAward

Gold and Gold Select Card members. Benefits and privileges will accrue only after receipt of the

Permanent Card. To become eligible for the WelcomAward Gold membership, a WelcomAward

Silver Card member will have to stay a minimum of 8 times at the participating ITC-

Welcomgroup hotels within 12 months from the date of joining the WelcomAward programme.

To become eligible for the WelcomAward Gold Select membership, a WelcomAward Silver/Gold

Card member will have to stay a minimum of 16 times at participating ITC Welcomgroup hotels

within 12 months from date of joining. A minimum of 24 hours difference between successive

check-outs and check ins at the same hotel is required for calculating Gold and Gold Select visit

eligibility.



WelcomAward Membership Cards issued under the WelcomAward programme are valid only if

used by the person in whose name they have been issued. The Silver and Gold Membership

Card is valid till September 30, 2011. The Gold Select membership card is valid for a period of

one year or September 30, 2010 whichever is earlier. The Membership Cards are non-

transferable. Pooling of points among the members is not allowed and cannot be clubbed

under any scheme(s)/discounts offered by ITC Ltd. In respect of its goods and/or services.

WelcomAward Stars earned on receipt of the new Membership Card valid from October 1, 2009

to September 30, 2011 cannot be combined with Stars earned in any of the earlier

WelcomAward programmes or any other offer/ promotion for redemption. WelcomAward

Stars cannot be earned in conjunction with rate/promotional discounts or other offers/

programmes unless specifically communicated.

If any hotel service are paid for partly by WelcomAward Stars and partly by cash /credit or

charged to the Company, WelcomAward Stars can be earned on the eligible charges of that part

of the bill which has been paid by cash/credit or charged to the Company.

If the WelcomAward Membership Card is lost, the member must write to ITC-Welcomgroup

Direct Marketing Cell asking for a replacement card. A fee of 100 WelcomAward Stars will be

deducted from the WelcomAward Star Account of the member against processing of the

replacement card.

In case of non- receipt of Permanent membership Card and / or Stars not credited for hotel

usage after the date of enrollment, it is mandatory on the member to communicate within 30

days of either of the events to the direct marketing cell, enclosing a copy of hotel usage bill(s)..

ITC-Welcomgroup Gift Vouchers, Wills Lifestyle Gift Vouchers, Hidesign Gift Vouchers or TravelHouse Vouchers issued to members in the WelcomAward programme are not redeemable,

replaceable or refundable in cash. Neither can they be exchanged to any other Vouchers of

alternative denominations or part thereof..

Stars cannot be exchanged for cash. Redemption once processed cannot be reversed. The

processing time for redemption is 3 to 4 weeks.

Any instrument of Redemption (Gift Voucher/certificates) will not be reissued if stolen,

destroyed or otherwise lost in any other manner.

WelcomAward merchant redemptions can be redeemed at their respective company outlets for

its equivalent value from time to time. Merchandise redemptions are subject to availability

modifications or discontinuances.



ITC Ltd - Hotels division holds out no representation about the quality of the WelcomAward

goods and services ordered by the WelcomAward member through third parties and will not be

responsible if the goods/services are in any way defective or deficient or otherwise

unsatisfactory.

ITC Ltd-Hotels division reserves the right to add, modify, withdraw or delete any of the rules,terms, and conditions, duration of the WelcomAward programme with or without prior notice.

All decisions in this regard are final and binding on all WelcomAward members.

Fraud or abuse concerning WelcomAward Membership Card, Gift Vouchers or other Awards is

subject to appropriate administrative and/or legal action by ITC Ltd-Hotels division. Including

forfeiture of accumulated Stars, Gift Vouchers, other Awards and the termination of

WelcomAward privileges and revocation of membership.

Earning of WelcomAward Stars and Redemption of Awards are subject to all applicable laws

and regulations including taxes, which are the responsibility of the recipient.

By applying for membership to the WelcomAward programme, a member explicitly authorizes

ITC Ltd - Hotels Division as also any of the organizations with which ITC Ltd. Hotels Division may

finalize arrangements, to use data stored on the member for marketing or communication

purposes for an enhanced performance of the WelcomAward programme.

A WelcomAward Membership Card is not a credit card. It also does not confer upon the

member any right or benefit other than as laid down in these Term and conditions. All

membership cards even after their issuance, remain the property of ITC Ltd - Hotels Division.

Computation of points by ITC Ltd - Hotels Division shall be final, conclusive and binding on themembers and will not be called in question or disputed except in case of any manifest, bonafide

or inadvertent error.

ITC Ltd-Hotels division may debit the account of a member for WelcomAward Stars credited

incorrectly and is responsible to inform the member accordingly.

ITC Ltd-Hotels division reserves the right to adjust the Star value when necessary to reflect the

changing market conditions.

The following terms are applicable to those persons who become members of both the

WelcomAward programme and the Air India/ Indian Airlines Flying returns Frequent Flyer

Programme (FRFFP) and/or the Jet privilege Miles Programme and/or the King Club programme

hereinafter referred to as dual members a) Dual members are subject to all the Terms and

Conditions of the WelcomAward programme. b) Dual members shall be entitled to convert

WelcomAward Stars earned by them into points known as Add-On-Mileage-Points (AOMP) on

the FRFFP. Such conversion will be at 1 WelcomAward Star equals 2.5 AOMPs. c) Dual members

shall be entitled to convert WelcomAward Stars earned by them into miles known as partner JP



Miles on the Jet Privilege Programme. Such conversion will be at 1 WelcomAward Star equals

1.5 Partner JP Miles. d) Dual members shall be entitled to convert WelcomAward Stars earned

by them into miles known as King Miles on the king Club Programme. Such conversion will be at

1 WelcomAward Star equals 2 King Miles. e) Each conversion of WelcomAward Star into AOMPs

or Partner JP Miles or King Miles for each member shall be for a minimum of 500, and multiples

of 100 Stars thereof per transfer. f) Conversion once made is final and cannot be reversed.Redemption of AOMPs/ Partner JP Miles/ King Miles is governed by FRFFP/Jet Privilege

programme/ King Club programme. g) The WelcomAward programme, the Jet Privilege

Programme , the FRFFP Programme and the King Club programme are governed by their

individual Terms and Conditions and are subject to change without prior notice.

The facility for transfer of WelcomAward Stars to the FRFFP / JP Miles/ King Miles will be valid

till further notice. The conversion ratio of WelcomAward Stars is subject to change with out

prior notice.

All disputes shall be settled by arbitration proceedings carried at New Delhi in accordance with

the Arbitration and Conciliation Act, 1996 and conducted by sole arbitrator duly nominated by

the Vice President (Finance), ITC Ltd. Hotels Division

ITC Ltd-Hotels division cannot accept responsibility for circumstances beyond its control which

may cause a delay or inability to fulfill requests for WelcomAward.

The WelcomAward programme is governed by the Terms and Conditions mentioned herein/ or

communicated to the members from time to time and is subject to the laws of the Republic of

India.

frequent user programmes from several airlines

Documents