french release. main figures release date : oct. 13th 2010 number of prints : 73 prints (9 in paris)...
Post on 19-Dec-2015
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French release
Main figures
• Release date : Oct. 13th 2010
• Number of prints : 73 prints (9 in Paris)
• P&A budget : 208 000 €
• Admissions (until Nov 8th) : 31 686
Illégal French Release Carolyn Occelli - Haut et Court
Acquisition
• at the end of 2008
• screenplay
• theatrical rights only
Illégal French Release Carolyn Occelli - Haut et Court
Creation of marketing elements
• Trailer (Spark)
• Key artwork (Troïka)
• Pics selection
• Pressbook
Illégal French Release Carolyn Occelli - Haut et Court
Partnerships
Illégal French Release Carolyn Occelli - Haut et Court
Online strategy 1/2
• Culture and Cinema– Ad campaign on Evene and Allocine– Blogs (Publikart, Le Blog du Cinéma…)
• Politics/News– Ad campaign on rue89
• Social networks– Fanpage dedicated to Illégal on Facebook « Illégal (Le Film) » 729 likers– Ad campaign on Facebook (Sept 24th-Oct 13th) to recruit some likers– Trailer on Haut et Court Dailymotion channel
Illégal French Release Carolyn Occelli - Haut et Court
Online strategy 2/2
• Dedicated blog (www.illegal-lefilm.fr) - Wordpress technology- Co-management of the blog by Evene Conseil and Haut et Court - Goals of this blog :
• introduce the film • offer articles about issues related to the film subject• relay associations point of view and actions• allow internet users to react and comment• inform about spécial screening
Illégal French Release Carolyn Occelli - Haut et Court
Illégal French Release Carolyn Occelli - Haut et Court
Conclusion of the French release• a winner strategy
• good word-of-mouth
• disappointing figures
• a long term exploitation (a film approved by the associations whom will continue to organize spécial screening, maybe the film will enter the educational films selection)
Illégal French Release Carolyn Occelli - Haut et Court