french fashion industry
TRANSCRIPT
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Doing business in france fashion
industry
Tanika agarwal
Shweta jadhavRicha kewalramani
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In 1st ppt show the 2 cultures joining
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Why invest in france
Eu- the largest trading block
France is the 5th most powerful economy in theworld and 2nd largest in europe
3rd
leading destination worldwide for fdi 5th largest exporter of goods and services
Highly qualified and productive workforce
Lower number of days spent on strikes
World class infrastructure Population of 63 million people with high
disposable incomes of usd 33,855 per capita
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$0
$5,000
$10,000
$15,000
$20,000
$25,000
EU USA JAPAN CHINA
2007
2008
GDP (PRICES IN BILLION US DOLLARS)
SOURCE : INTERNATIONAL MONETARY FUND ESTIMATES 2008
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European union 61.3%
Germany: 14.9%Belgium: 17.0%U.k: 16.4%Spain: 16.7%Italy: 14.5%Netherlands: 4.9%
Southeast asia 11.5% North america 7.0% Other european countries 5.7%
Africa 4.8% Middle east 5.0% East europe 3.4% Other countries 1.3%
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Africa 19.6% European union 31.0%
Italy: 31.5%Belgium: 17.8%Spain: 10.0%Germany: 11.6%
Portugal: 5.9%U.k: 5.9%
Southeast asia 23.6% Other asian countries 10.5% East europe 7.7% Other countries 7.7.%
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Labour Rich culture High disposable incomes Infrastructure allows easy networkingand outsourcing
Access to raw materials
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Seasonality in demand for products Difficult to manage- number of productlines Language barriers High management cost
Cultural adaptations
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Major hub of fashion Benefits of being a member in the europeanunion Cost effective Supply chain
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Pre- existing global brands Quality standards Government restrictions
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Premium brand Indian ethnic wear
Sarees, Kashmiri, shawls, Suits, Kurtis Other apparels Hand bags
Jute, leather etc footwearsOther ethnic jewellery
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Only 5 stores in the beginning
All areas with high density populationParisStrasbourgLyonOrleansMarseille
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Introduce brand in the Paris fashionweek Local events Newspapers and fashion magazines Word of mouth Social media
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Lifestyle and Fashion related to culture Socio-cultural livingTypes of culture
High culture Popular culture Low level culture
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Polished diamonds Perfumes Leather Silk
Cotton