•French Brand of Mineral Water

•Comes from sources near the south shore of Lake Geneva

•Owned by Danone Group, a French Multinational

•Entered US Market in 1978

•High-end image , popular among Hollywood celebrities

Evian’s Live Young campaign is a Viral smash with now over 17,000,000 views.

According to adage.com Evian’s Live Young Campaign has smashed all previous viral campaigns when released.

Evian has generated new business due to the buzz that this viral campaign has generated. The buzz was generated by its cuteness factor, its weirdness factor and, for having multiple creative iterations.

This ad campaign uses all forms of encoding:•Verbal•Graphic•Musical•Animation