Freelancer Guideline:

1. Setting up a profile

2. How to create an ideabook

3. Useful tips

4. Publishing Plan

5. Invoices

6. Communication

Setting up a profileEverything you need to know when setting up a profile on homify

Before you start: Set up a profile on homify

choose your country e.g. “.de”/”.br”/ or “.co.mx”

click“sign in”

click on “Sign up for free”

● Enter your email address and password into

the appropriate boxes

● Confirm your password

● Tick the box “I am a Professional”

● Tick the box for terms and conditions

● If you wish to receive our newsletter, please

tick that one too

● Now click “SIGN UP FOR FREE”

● Add your first name and

surname

● Upload a nice profile

picture -> a portrait!

● Company name: Please

use your real name here

as this is your author

name. After your last

name, write “- homify”

● Make sure you have

chosen media & bloggers

● Personal interest in writing ● Education if relevant (e.g. if you study/studied architecture, design or the like)● Interests● What do you like about homify/ why do you like to write for homify

Insert the links to the according social media platforms from your content manager, make sure you use the right endings (e.g. “de”/“.co.th”/“.fr”)

Find all social media platforms here on the landing page

Fill in your contact information (not homify’s)

Click on “save” when you are done

You have set up a profile on homify! :)

Now let’s have a look at how to create an ideabook!

All the ideabooks you have created can be found in your profile.

How to create an ideabookWhat to take care of when editing an ideabook

General rules:● Every ideabook needs to have at least 5 pictures!

● Every ideabook needs to have at least 600 words!

● Every ideabook must contain 3 links!

● Make sure your ideabook is being published on the right domain by choosing the correct language!

● Never use pictures from other websites than homify!

● NEVER copy & paste from other websites or existing homify ideabooks - write original content!

● For translations: You can either translate the whole text or write about it in your own words - just make sure to use

the same images!

● No double content: If you write about the same project in the same language (english, spanish, portuguese…) make

sure your content is unique!

Create an ideabook: How to add pictures ● You can use all the pictures on the homify website

● You can choose different sizes for the picture overview (M, XL)

● To see picture in full size → click on the picture

● To add pictures just scroll over a picture and click the button “save”

● A pop-up opens and you can now either create a new ideabook or add pictures to a former ideabook

You can filter pictures by:

● Left sidebar:○ Room ○ Style

● Bar above picture section:○ Newest○ All-time-popular○ Popular today

Note: Also combinations are possible e.g. modern houses, country kitchen etc.

Different types of ideabooks● 360°/Blockbuster: Describes a house project. Always starts with a facade followed by interior images. In some

cases we have only interior pictures, this also counts as a Blockbuster (BB)

● before/after (B/A): Conversion, renovation - either of one house project or of a kitchen/garden/bathroom

● guide: Gives useful advices e.g. cleaning, how to design a kitchen

● listicle: Inspirational article with specific topics e.g. amazing houses, modern bedrooms, fancy bathtubs

What should an ideabook look like?What should the perfect headline look like?

● Contain general “keywords” like family home, house, apartment, living… e.g. “Minimalistic family home with a twist”

● For listicles you can use numberse.g. “9 space saving tips for your kitchen”

→ Try to arouse curiosity/ be creative

Don’t click the “show on homepage” button. Your Content Manager has to proofread the article first!

Edit an ideabook● Description = introduction

● Type in the number of the picture you want

in the header (see next slide)

● Select 1 root tag

● If necessary choose 1 tag for the subcategory

● Ideabooks should usually be about private

projects. Just change from private to

commercial if you write about a

public project (schools, restaurants etc.)

● The tick next to “public” will automatically

be there when an ideabook is shown

on homepage

● Select the date and the time the article

should appear on the landing page (find this

information in the Publishing Plan)

How to select the header picture● Choose a header picture manually in the edit mode● Make sure the quality of the picture is good and the text is readable

In the edit mode of an ideabook you will find this below the description:

What you have to do:

● Before you change to edit mode: Choose the picture you would like to have in the header and scroll over it

● In the left corner you will see an “ID”-button, click on it to copy the picture ID● Paste the number in the field “Header Image”● You can also make the picture blurry - sometimes it makes sense and makes

the headline more readable

Edit the text in an ideabook

● Every ideabook should have the same structure: each picture needs to have a title (subheading)● Most important functions to use:

○ italic (for names of professionals and proper names)○ link symbol to integrate the 3 links

How to link: mark the text and click the symbol. Paste the URL and make sure the box with “open link in a new tab” has NO tag!

How to integrate linksevery ideabook should contain 3 links:

● 1 to another ideabook● 1 to a professional category (e.g. “architects”; not the specific profile) ● 1 to a room category (e.g. “kitchens”)● If useful you could sometimes also link to a product category

different ways to include links:

● Name the other ideabook directly in the text ● Sometimes you can use “here” or

“in this ideabook” as anchor text● Link from “living room” to the category living room

or write “more pictures of living rooms”

remove, shift & copy pictures● Change picture order via drag & drop

● Delete pictures: tick the pictures you want

to remove and choose “remove photos”

● Move or copy pictures by ticking them and

choose the procedure at the bottom of your

ideabook

SEO-BOX● Copy the headline and paste it into the meta title● Add 5-7 relevant keywords

-> good combinations: room + “ideas”, room + “design”

● Meta-Description: should contain relevant keywordsand tell the reader what they can expect-> it’s the text that will be shown in the googleresults and the magazine preview on facebook

● SEO-Text: a question to encourage the communityto write comments below the article(please always use italic)

Useful TipsFurther tips to find the right pictures

Tips for finding pictures

● Browse the homify website (categories, experts, products, magazine)

● As local professionals are shown automatically you have to choose

another country manually with the flag menu at the bottom to see more pictures

● You can also select different styles/rooms such as the combination of

style and room

● You can also use the search function to look for more specific pictures

e.g. freestanding bathtubs, kitchen islands etc.

Select other countries via flags:

More things about pictures● Use only clear and unblurry pictures

● Avoid pictures with watermarks (at least for the 1st picture)

● Avoid pictures that are only product-related (at least for the 1st picture)

● Avoid using the same pictures over and over again

● Avoid renderings (unless they are really good!)

→ Develop an eye for appealing pictures!

How to use the search function● Type your search item in the field next to your

profile picture e.g. kitchen tiles.

● You can filter the results by:

○ Rooms

○ Products

○ Projects

○ Magazine

○ Professionals

● Click on the picture to open it

● Scroll down to see more results

Publishing PlanOrganisation tool for your articles

Your Content Manager will give you access to this document - make sure you always log in with the same email address!For you only these columns are important:

● B - D: The time when the article is published on Facebook. Your article should be scheduled one hour before! Column E will either contain your country time or be hidden

● G: Editors’ names● H: What kind of article it should be (360°, listicle etc.)● J: The keyword or project you have to write about, pay attention to the notes!● K-L: The only columns you have to fill in → Link to your finished ideabook + headline● M: The day you delivered the article - will be filled out automatically when you put in the link● N: Check if you have to revise the article! 1= good job, 2= make some adjustments, 3= article can’t be accepted ● O: To know what you have to change when there’s a 2 or 3, check column O for feedback

InvoicesPlease read this carefully and stick to the rules

Most important things to consider:

1.) Quality check: Make sure your articles are rated 1 - if not don’t forget to revise it immediately. If your articles are rated 2 or 3 too often and you don’t revise it within 72 hours we will have to end the collaboration.

2.) Invoice all articles that have been published from the 1st to the last day of one month!

3.) Send your invoice on time - between the 1st and the 5th of the following month!

4.) Send your invoice to freelancerinvoice@homify.de - nowhere else!

5.) Make sure you stick to the correct Invoice and Email format!

Correct Invoice Format:

We only accept invoices that are in a correct format. Here is a checklist:

● Your full name and address● Invoice number

→ It’s important to use ongoing invoice numbers. That means each of your invoices must have a new number, that you have never used for any homify invoice before.

● Billing period (First to last day of the month: 01.03. - 31.03.2016)● Date● homify address● Links to written ideabooks (instead of only headlines)● European bank account (members of European Union only) or Paypal Details

Important: The invoice need to be send as a PDF document and named like this: Countrycode_your namee. g. AR_Costa Sanchez

Find your invoice template here!

Correct Email Format:

Important: Please always name the subject line of the email like this:

“ Countrycode_your name” e.g. AR_Costa Sanchez

Please make sure to stick to the guidelines so your invoice can be paid on time!

Country codesPT - Portugal

RO - Romania

RU - Russia

SA - Saudi Arabia

SR - Serbia

SG - Singapore

ES - Spain

SE - Sweden

CH - Switzerland

TZ - Tanzania

TH - Thailand

TR - Turkey

TW - Taiwan

UG - Uganda

UA - Ukraine

AE - United Arab Emirates

UK - United Kingdom

COM - USA/ Global

VE - Venezuela

VN - Vietnam

ZA - South Africa

GR - Greece

HK - Hong Kong

HU - Hungary

IN - India

ID - Indonesia

IR - Iran

IT - Italy

JP - Japan

KE - Kenya

KR - Korea

HR - Croatia

MY - Malaysia

MX - Mexico

MA - Morocco

NL - Netherlands

NG - Nigeria

NO - Norway

PK - Pakistan

PE - Peru

PH - Philippines

PL - Poland

AF - Afghanistan

DZ - Algeria

AR - Argentina

AU - Austria

BD - Bangladesh

BY - Belarus

BE - Belgium

BR - Brazil

BU - Bulgaria

MM - Burma

CA - Canada

CL - Chile

CN - China

CO - Colombia

CD - Congo

CZ - Czech Republic

DK - Denmark

EG - Egypt

FI - Finland

FR - France

DE - Germany

CommunicationHow to communicate with your Content Manager

If you have any questions or doubts always contact your Content Manager!

● Communication is mainly done through the Publishing Plan or by Email

● Inform your supervisor as soon as possible: ○ when you cannot observe your deadline○ when you are sick○ about your holiday plans so s/he can find replacement or you have to work in advance○ If you notice that an article has been ordered a second time from you

Communication is everything!