freedom’s general overview founded in 1986 owner operated, privately held one of the largest...
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Freedom’s General OverviewFreedom’s General Overview
• Founded in 1986• Owner operated, privately held• One of the largest Independent Direct Mailers• Direct Marketing focused and passionate about it!• Direct mail expertise embedded in all disciplines
within the company• “Under one Roof” Turn key solutions• Redundant Nationwide platform• Technology driven campaign management• Member of PIMA, ICMG, ABIA • Awarded JP Morgan Chase “Vendor of the year” in
2005• Awarded IBM “Direct Mail Pioneer” in 2006• 2007 Recipient Silver, Bronze & Pewter Gold Ink
Awards• 2008 Recipient of Silver Gold Ink Awards• 2008 FSC certification
6 B
illion
Mailed
6 B
illion
Mailed
03 04 05 06 07
99% On Time Delivery!
Freedom’s 4 Strategic LocationsFreedom’s 4 Strategic Locations
Milton, WI
Aurora, IL
Grand Prairie, TX
Ontario, CA
Over 1 million Square Feet under roof!
Historically direct mail Production Lettershop and Historically direct mail Production Lettershop and Distribution/Mailing has been highly fragmentedDistribution/Mailing has been highly fragmented
Printing
Lettershop
Imaging
Mailing
Creative
List Mgmt and hygiene
Envelopes
Multiple Steps Multiple vendors
Additional packaging Additional fuel Additional waste
Additional freight Additional time Additional cost
Typical Schedule
14-28 days
Freedom’s model Embraces Supply Chain Freedom’s model Embraces Supply Chain EfficienciesEfficiencies
All capabilities under one roof
Data Processing, List hygiene, Printing, Imaging, Lettershop, Commingling, Mailing Manage Imaging and versioning complexity at low
cost Optimize Postal Efficiencies for all campaign sizes Highly targeted POD and
VDP with distribution efficiencies
Manage campaigns with greater complexities, Smaller targeted quantities at
Lower cost and in Less time Typical Schedule 5-14 days
Creative Formats
List Mgmt and hygiene Imaging
Envelopes
Printing Postal Optimization
Lettershop Data
Processing
With New York Life Affinity Partners…With New York Life Affinity Partners…
• Worked with NYLife Creative Agency upfront to insure the Master Template captured greatest amount of production and distribution efficiencies
• Utilized Digital Asset Management System for Kitchen sink Template– Contained NY Life compliance variables…already pre-approved
• General State disclosures and NYL specific state requirements• Royalty language, domestic partner• The 4 NOTS - GLB (financial institution clients)• Plan benefits (i.e. Underwriting limit max $1MM, $2MM - termination age) • Grace period – pay your premiums… within the grace period OR the end of the grace period. • Where marketed – excluded states or addition jurisdictions (PR and Canada)
– Client look and feel requirements– Logos, specific fonts, customized messaging
• Created a cost efficient Manufacturing Mailing and Distribution plan– Components of package print and image in line– Time frame for production of packages has been compressed– Mailings utilize commingling…postage savings is significant!
Postage and freight are not “givens” anymore, even Postage and freight are not “givens” anymore, even with smaller, targeted affinity programs…with smaller, targeted affinity programs…
• The Right Infrastructure and Technology can save pennies off of every package:
Lettershop/Mailer
SCF
BMC
ADC
Local Entry
DDU
In Home
Every time your mail touches a
postal site you lose discounts and
add time
1-2 days
1-2 days
1-2 days
2-3 days
2-3 days
1-2 days
Total of 8-14 days
NY Life takes advantage of skipping entry points to NY Life takes advantage of skipping entry points to gain postal savings and time advantagegain postal savings and time advantage
• Reviewing and understanding your Postal and Freight plan should be part of the total discussion as you review package requirements:
Lettershop/Mailer
SCF
BMC
ADC
Local Entry
DDU
In Home
1-2 days
1-2 days
1-2 days
2-3 days
2-3 days
1-2 days
Total of 3-5 days
,
ScaleRegionalizationCommingling
Strategic Load planningStrategic Format Selection
Data and List HygieneReduction of “Waste Mail”
All Make a Difference
There is still so much that we plan to do!There is still so much that we plan to do!
• Increase use of variability and “relevancy” for affinity partners…in a cost efficient manner
• Looking at multi-channel approach to drive greater application completion percentage– VDP– Web– Test new formats
• Utilize existing Technology and Tools that Streamline Management of Program– Manage greater amount of variables and imaging
requirements• With limited resources
– Scalable for hundreds+ of affinity partners– Online Campaign Management and Proofing