freecharge by naman sarawagi
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LP: Freecharge by Naman SarawagiTRANSCRIPT
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#SocialMedia A Startup’s Learning
Startup Saturday, Mumbai
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#Who - FreeCharge.in• Get Retail Discount Coupons With Every Mobile Recharge.• 50K+ Fans On Facebook. • 2500+ transactions Daily • 10K+ Coupons Couriered Daily.• #2 Amongst Recharge Sites • #2 Amongst Couponing Sites
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#Why - Trust
• Free Recharge = Too Good To Be True• Nigerian Scam• Launch Offer• Limitations
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#What – Real People
• Make them say “It is for real”
• Make them show “It is for real”
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#Where
• Twitter – Short Lived. TG Missing.• Orkut – Little Viral. TG Inactive.• FaceBook – Viral + Life + Audience• Blogs – Works Great. Need meaty content.• TV/Print Media – Not in our control (ET Now )• Startup Saturday – Thank You!• Complaint Forums – Bonus
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#How• Create Fan Page (or a Frandship Profile)
• Get a DP of Correct Dimension.
• Get 25 fans – Get a vanity URL• Create Custom FBML Tab – Set As Default Landing Page
• Get a Curator (or two)
• A little $$ helps accelerate
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Activate
• Contests – $$
• Conversations – Time
• Viral Stuff - Creativity
• Survey – Audience Motivation
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#Contests - Upload Pics
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#Viral
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How To Talk
• Status Updates – Must Have Brand Name + Call to Action
• Consumer Responses - Must have data to Convince.
• General Query Replies - Will be tiring but gives real new users so always reply in detail
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#Sixers – What Worked• Fan Pics = Brand Image + Story for
Retailers
• Conversation = Buzz
• Active Fans = Reduces load + Increases Trust
• Trust Gained = Site Bounce Rate Reduces
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Bloopers• Buying fans
• Solving Consumer Issues on Fan Page
• No Discipline + No Process =Sleepless nights
• Being inactive.
• Fan Page can became complaint forum overnight
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Let’s Talk
facebook.com/freecharge
facebook.com/eviral
Thank You