free marketing on the internet

http://www.mpwcc.org

FREE MARKETING ON THE INTERNET

MPWCC Lecture Series

February 10, 2011

Presented by Kevin Jesse from KJ’s Design Studio

Guest Presenter Tim Eddinger from Cricklizard Brewing

http://www.linkedin.com/groups?gid=3730961

http://www.facebook.com/pages/Macedon-Palmyra-Walworth-Chambers-of-Commerce/134338296626860

http://www.mpwcc.org/media/img/logos/twitter.png


SUMMARY OF TOPICS Websites Website Hosting Social Media Search Engine Optimization (SEO) Branded Email Email Marketing Cricklizard Brewing Questions and Answers


FREE WEBSITE TEMPLATES/BUILDERS Templates

Joomla - http://www.joomla24.com/

Wordpress - http://wordpress.org/extend/themes/

CSS - http://www.free-css-templates.com/

BuildersGodady - https://www.godaddy.com/hosting/website-builder.aspx

Intuit - http://websitebuilder.intuit.com/get-a-website1

Webs - http://www.webs.com


FREE WEBSITE HOSTING Popular

Blogger WordPress Webs

Other Free Website Hosting Hosting Helpers Free Hosting Cloud

Pros Doesn’t cost any money Easy and quick setup Gets you started with a

web presence

Cons Includes advertising from

the hosting company Limited control of the

website Usually no guarantee on

uptime May not be able to use a

domain name Limited bandwidth


SOCIAL MEDIA Facebook Twitter LinkedIn YouTube Foursquare Blogger SlideShare Flickr MySpace


SEARCH ENGINE OPTIMIZATION (SEO) Human readable

URL’s Titles and

Descriptions for every page

Clear high level navigation

Keywords or phrases

Internal linking External linking Create a sitemap Avoid Flash

where possible Alt and Title

attributes Fresh content


BRANDED EMAIL Don’t use AOL,

Yahoo, Gmail, Hotmail, Road Runner, etc for your business email address.

Use your name in your email address

Looks unprofessional

Poor credibility Don’t need to

have website to have branded email

Email forwarding via domain registrar


EMAIL MARKETING Free Trials

Constant ContactVertical ResponseCampaign Monitor

ProsCan try before

you buy Cons

Limited time frame

Free AccountsMailChimpcampaigner

ProsNo monthly cost

ConsLimtes on

addresses and sends


CRICKLIZARD BREWING Cricklizard Brewing is the First Social

Media Brew Pub & Microbrewery. Building a business from Social Media to

Brick & Mortar. Social Media – Who, Where, Why, What,

& When. Trends, News, Marketing Strategies, &

Brand. Best Practices or Paving the Trail. Keeping true to your passion & craft.


CRICKLIZARD BREWINGBRANDING WITH FREE TOOLS

Marketing – Gorilla Marketing Networking – Your networks Tools – Twitter/Facebook/Clubs/Meetup

/Posterious/YouTube/Webs.com/LinkedIn Connecting with your target customer –

end user

Craft beer brewed by the People for the People


QUESTIONS?

SUMMARY OF TOPICS Websites Website Hosting Social Media Search Engine Optimization (SEO) Branded Email Email Marketing Cricklizard Brewing Questions and Answers

free marketing on the internet

Technology