f r e e f r o m a m m o n i a p p d , r e s o r c i n o l

54%For aesthetic reasons*

,such as to feel more beautiful or have a cared-for look**

Why do they choose a color service?

46%TO cover grey hair

*

We have analyzed women’s preferences

*Quantitative research on 1.500 women who visit hair salons at least 4 times a year for a permanent color service (500 in Italy, 500 in US, 500 in Brazil) – Lexis research, 2018**Preferences expressed by 170 women out of a total of 813 responses – Lexis research, 2018

*Answers in the Top 5 results at the request to indicate from 1 to 10 the main needs related to the coloring on a total of 1500 answers – Lexis research, 2018

Have a GEt

intensity and brilliance *

Improve the

hair

quality *

Covering grey hair is essential, but with a color service clients also expect to...

long

lasting color *

Beside performance,

today women are more

conscious than ever

about the

gentleness of the

products used by stylists.

*545 women out of 767 said they were searching the internet for information about the applied product - Lexis Research, 2018

7 out of 10 women*

search information on-line about specific

INGREDIENTS contained in

a color.

Gentle on the hair, strong in performance! We wanted to enrich our color

with the most AMAZING ingredients, creating the perfect recipe for salon service!

Performance and gentleness.

You can’t have everything... or maybe you can, with:

PRECIOUS NATUREammonia-free permanent hair color

Coloring cream with A CHARMING look, free from ammonia

Does being Free from ammonia, PPD and resorcinol mean it will reduce the performance?

Not at all!

*After 12 washes Precious Nature Hair Color maintains the color up to 86%. Instrumental test made on shades 7 and 5.66 / ** After 4 UV irradiations, that correspond to 30 hours of sun exposure. Lab instrumental test using a Sun’s Rays Simulator / ***Cosmetically-colored hair with Precious Nature Hair Color shows greater shine, up to +234%. Instrumental test made on shades 7 and 5.66 / **** Combability improved after the next 3 color services.

Extra longevityA color that looks freshly done, even after one month!*

Exquisite tones Stands up to a vacation**

Double the shine*** Super combability Improves application by application****

100% grey hair coverageLifting power up to 3 levels

The results? • COMFORT ON THE SCALP

• COLORED AND IRRESISTIBLE TEXTURES, EXTREMELY RICH AND CREAMY

• APPEALING FRAGRANCE

And we have enriched the formula

with many special natural ingredients!

WE LOVE COLOR WHEN IT’S GOOD.

A SWEET MOMENT FOR THE HAIR

And each color family is CUSTOMIZED with a natural ingredient!

All the shades are enriched with

rice milk and sugar

Rice milknourishing properties

Sugarhelps delivering shine

to the hair color

Cool Browns

Hazelnutwith a color protective action

1.11 7.01 8.01 5.1 6.1 7.1 8.1 9.1 10.1 7.21 8.21 9.21 10.21

Naturals

Chestnutwith a repairing action

1 2 3 4 5 6 7 8 9 10 6NI 7NI 8NI

5NF - 6NF - 7NF - 8NF

Blonds

Honeywith conditioning property

7.13 8.13 9.13 6.3 7.3 8.3 9.3

Reds

Cherrieswith an anti-oxidant action

7.4 8.4 4.66 5.66 6.66 7.66

Warm Browns

Caramelfor a more intense color

5.32 6.32 7.32 8.32 5.35 6.35 7.35 5.53 6.53 7.53

For a menu full of delights!

COOL NATURALSNEW

Fresher than fresh news

4 cool shades

in line with the natural tones of Evolution of the Color3

Today we expand the range: PRECIOUS NATURE grows with 4 new shades:

COOL NATURALS5NF · 6NF · 7NF · 8NF

New color recipes3 brand-new mixes, with cool tones,

to enrich and enhancePrecious Nature’s COlOR options .

Peach40 g of 10.21 Precious Nature Color

20 g of 8.4 Precious Nature Color2 g of .35 Pigments2 g of .21 Pigments

Almond50 g of 10.21 Precious Nature Color10 g of 5.53 Precious Nature Color

2 g of Bronze Pigments

Brownie40 g of 6.35 Precious Nature Color20 g of 7.21 Precious Nature Color

3 g of .21 Pigments2 g of .32 Pigments1 g of .6 Pigments

Here are the recipes to get the COOL MIX :

Your service: sheer pleasure. Precious Nature activators are characterized by

a special extra creamy textureto give comfort on the scalp

and an experience of total relax for your customers.

Available in 4 formulas:10 (3%), 20 (6%), 30 (9%)

e 40 (12%) Volumes35'

Precious NatureHair Color

60ml

Extra Creamy Activator

90ml

1:1,5

We give everything your creativity could desire.

Every service can be customized ,

every color can be enhanced thanks to Pigments!

To create ENDLESS SHADES

or amplify the color results,the only limit is your imagination!

Dulcis in fundo?

Suggest to your clients the perfect products for home care, with the hair beauty recipes.

For a Precious Nature experience that continues even at home!

Don’t forget PIGMENTS, to be mixed with shampoo and mask, to prolong the longevity of the color between one visit in salon and another!

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