Freddie  Manento  Managing  Director    

Push  Mobile  Media  Ltd  

•   Tanzania  Mobile  adoption  

•   Apps  brief  Overview  

•   Components  of  mHealth  Apps  

•   Road  Map  

•   It  can  be  done  

•   Sources  of  information  

TANZANIA  MOBILE  ADOPTION    

Tanzania  has  7  known  MNO’s  

Over  25.6m  subs;    >50%  of  the  population    

Over  90%  using  feature  phones.  The  rest  are  

android  phones  

Internet  penetration  at  11%  =  4.8m  Jun  2010.  TCRA  report  

SMS,  IVR,  USSD:  Download  games,  music  etc  but  no  much  of  health  

apps  

Mobile  web  –  smart  phone,  android  etc  

Apps  brief  overview  

mHealth  Apps  Downloads:   mHealth  Apps  Market  Value  

Market  value  for  Apps  2010  $120m  

Market  Value  expected  to  exceed  $400m  by  2016  

Estimated  that  by  2012  –  44m  apps  will  be  downloaded  

By  2016  estimated    142m  apps  will  be  downloaded  

DIMENSION  OF  mHEALTH  APP  DESIGN  

Context:  -­‐  Use  anywhere  at  any  time  

 

Immediacy  -­‐  I  need  it  now  

   

Affinity:  -­‐relationship  

-­‐likeable  nature  

COMPONENTS  mHEALTH  APPs  

mHealth  App  

Educate  

Connect  

Collect  data  

Remind  

ROAD  MAP  

The  Ro

ad  M

ap  

towards

 Dev

elop

ing  

mHea

th  App

s  

Identify  the  need  

Identify  the  targeted  users  

Collect  feedback  

Research  the  Market  

Find  a  reputable  partner  

If  necessary  find  a  donor  

Design  an  app  

IT  CAN  BE  DONE!  

Technical  know  how  

Clear  Reseach  and  Development  

strategy  

Innovative  ideas  

•   Tanzania  Communication  Regulatory  Authority  (TCRA)  www.tcra.org  

•   www.Juniperreseach.com  

•   www.mobilehealthnews.com  

 

THANKS