fred meyer: the need for e- commerce abdulaziz ibrahim jared allen
DESCRIPTION
FRED MEYER CURRENT ONLINE SHOPPING AVAILABILITY Specialty Grocery Orders Order Flowers Digital Photo Services Fred Meyer JewelersTRANSCRIPT
Fred Meyer:The Need for E-Commerce
Abdulaziz IbrahimJARED ALLEN
A traditional “brick and mortar” retail store.
FRED MEYER
FRED MEYER CURRENT ONLINE SHOPPING AVAILABILITY
Specialty Grocery OrdersOrder FlowersDigital Photo ServicesFred Meyer Jewelers
FRED MEYER PRICE COMPARISON
View local adGo to the storeNo way to price shop onlineCould call store – very slow and inconvenient
CONVENIENCE OF ONLINE SHOPPINGCompare prices from homeCompare product features, selectionRead customer reviews. Find out whether an item is in-stock Have items shipped directly to home or business
E-COMMERCE GROWTHE-commerce sales reached $100 billion in 2006 Over $225 billion this yearBy 2016 $327 billionBy 2016, 10% of retail sales are e-commerce Growth rate ten percent per year
BENEFITS TO THE SELLER
E-commerce reduces costs for retailers Access to customers 24 hours a day, 7 days a weekReduced environmental footprint
LOYALTY PROGRAMSOnline retailers gain access to customer dataFred Meyer’s loyalty program (Fred Meyer Rewards) could track additional information about customer purchases and encourage future purchasesLearn about customer shopping habitsPersonalized offers or product recommendations
CONCLUSIONFred Meyer is missing potential salesCompetitors (Target, Wal-Mart) offer e-commerceCustomer perception of Fred Meyer is lower because it does not offer e-commerceFred Meyer should invest in e-commerce so that it can remain competitive and grow profits
ReferencesJefferson, Jamie. “Benefits of Online Shopping.” Ezine Articles. Retrieved from http://ezinearticles.com/?Benefits-of-Online-Shopping&id=300201Rueter, Thad. “E-Retail Spending to Increase 62% by 2016.” Internet Retailer. Feb. 27, 2012. Retrieved from http://www.internetretailer.com/2012/02/27/e-retail-spending-increase-45-2016“Shop Online.” Fred Meyer. Retrieved from http://www.fredmeyer.com/shop_online/pages/default.aspx