franktown community profile video meeting
DESCRIPTION
Mark Schow presents ideas and techniques for using video as a real estate listing and personal brand marketing tool. Video SEO and onine real estate marketing ideas were discussed at this meeting with a select group of colorado real estate agents who market listings in the area surrounding Franktown Colorado.TRANSCRIPT
Real Estate VideoMarketing Overview
Mark Schow – Mediamax, Inc.www.MediamaxMarketing.com
Video Marketing Goals
The creation, tagging and distribution of video content with the purpose of engaging current and potential customers via the Internet.
The motivation behind video marketing is the belief that educating the customer results in your brand’s recognition as a thought leader and industry expert.
Marketers use video marketing as a means of achieving a variety of business goals. These may include:
• Thought leadership• Lead generation• Increasing sales• Improving customer retention
Video Marketing Outline
• Marketing Goals• Dominate Google search results• Establish yourself as a trusted regional, local or hyper local real estate expert• Generate buyer & seller inquiries
• Real Estate Related Content• Listing Marketing• Personal Branding
• Visual Content Types• Photography • Virtual Tours (Single Property Websites)• Video Slideshows• Full Motion Videos• Screencasts
• Key Wording• Tagging content for Search Engine Optimization
• Distribution• Hosting & Video Sharing Sites• Syndication Platforms
• Measure• Analytics to measure effectiveness
1. Personal Introduction – Video Business Card2. Personal Profile3. Listing Presentation Video4. New listing Announcement5. Open House Announcement6. Customer Testimonials7. Neighborhood Business Owner Interview8. Neighborhood Park or Community Tour9. School Faculty Interview10. Home Staging Profile11. Professional Photographer Profile12. Frequently Asked Questions Video13. The Short Sale Process14. 203k Loan Opportunities15. Charity Activity Profile16. Neighborhood Activity17. Neighborhood Homeowner Interviews
Real Estate Industry - Video Ideas
Internet Search Engines
What is the #1 Internet Search Engine?Google
What is the #2 Internet Search Engine?YouTube
Search Engine RankingMarch –vs- April 2010
Video Referring Site RankingAugust 2010
Tube Mogul Syndication Sites
Tube Mogul Syndication Sites
Google Search – Zachary EppsEverything Results
Google Search – Zachary EppsVideo Results
Google Search – Zachary EppsVideo Results
YouTube Search – Zachary EppsVideo Results
Google Search – Real Estate Listing Video Results
Google Search – Real Estate Listing Video Results
WellcomeMat Video Settings
Obeo Authorized Distributor
YouTube Video Settings
Social Media Site Exposure
Obeo StyleDesigner
Obeo StyleDesigner
Obeo StyleDesigner
Obeo Tours as Video
Social Media Exposure
WellcomeMat.com Viewership Report
YouTube Insight Report
It’s all about Eyeballs!
Thank You!
Brainstorming Session
• Title & Description• Tags• Google Keyword Research