franklin pierce college barbershop brandon mayville michael kiviat doug quaranta michael macswain...
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Franklin Pierce College Franklin Pierce College BarbershopBarbershop
Brandon Mayville
Michael Kiviat
Doug Quaranta
Michael MacSwain
Ragu Nagarajan
IntroductionIntroduction
Franklin Pierce College is a small but diverse community within its main campus located in Rindge NH. The campus currently consists of over 1,500 undergraduate students. Also included are the six satellite campuses, which focus on graduate and professional studies and are located throughout the state of New Hampshire. The enrollment of these campuses is approximately 2,000 students
Introduction Cont.Introduction Cont.
Franklin Pierce College is becoming widely known for its outstanding scholastic achievements and the community is continuing to grow. Services should be provided in order to satisfy the campus community. Having various types of services will attract more students to the campus and will also allow it to economically advance into the future. A service that could help advance the college is an on campus barbershop.
Introduction Cont.Introduction Cont.
It is unknown if a service of this type would be patronized by the students on the Franklin Pierce College campus. With that in mind, the male population at the Franklin Pierce College in Rindge, NH, needs to be researched in order to determine whether there is a demand for a campus Barber Shop. Additional research is necessary to find if other related services are in demand.
PROBLEM STATEMENTPROBLEM STATEMENT
The male population at the Franklin Pierce College in Rindge, NH, needs to be researched in order to determine whether there is a demand for a campus Barber Shop. Additional research is necessary to find if other related services are in demand.
Sample SizeSample Size
• Stratified our sample population• We used weighted averages on all four
classes• Freshman 40• Sophomores 30• Juniors 20• Seniors 10• Total: 100 surveys
Research ObjectivesResearch Objectives
Determine if the male population at the Rindge campus would attend the Barber Shop.
Determine how much the males on campus would pay for this service.
Determine the best location on campus for the Barber Shop.
Research Objectives (Cont.)Research Objectives (Cont.)
Determine if the Barber Shop Could support other related services.
Determine how often males would attend the Barber Shop.
MethodologyMethodology
• We only interviewed the male population
• We collected survey’s from Granite, Edgewood, Lakeview, Condos, and campus center
• We gathered the information and entered the data using the SPSS software
ResultsResults
84% of males we surveyed said that the barbershop would be beneficial to the FPC Community.
32% of students would be willing to pay $10.00 for a haircut
39% Students would like to see this service located in the Campus Center
Survey QuestionsSurvey Questions
1. Would you find an on campus barbershop beneficial to the FPC community?
2. How often do you get your haircut?
3. How much would you pay for a haircut from the on campus barbershop?
4. Where do you currently get your haircut
5. How loyal are you to your current barber?
Survey Questions Survey Questions (cont.)(cont.)
6. Where would you locate this barber shop on campus?
7. Which method of payment are you likely to use?
8. Which of the following services would you be most likely to use in addition to the barber shop?
9. What is your current class standing at Franklin Pierce College.
Survey Question 1Survey Question 1
Would you find an on-campus barbershop Would you find an on-campus barbershop beneficial to the FPC community?beneficial to the FPC community?
No 16%
Yes 84%
Survey Question 2Survey Question 2
How often do you get your haircut?How often do you get your haircut?
6
12 14
3533
0
5
10
15
20
25
30
35
Every Week Every 2 WeeksEvery 3 Weeks
Every 4 Weeks More than 5 Weeks
Survey Question 3Survey Question 3
How much would you pay for an on-campus How much would you pay for an on-campus haircut?haircut?
Mean $10.90Median $10Mode $10Std. Deviation $5.93
Survey Question 4Survey Question 4
Where do you get your haircut?Where do you get your haircut?
33
47
126
2
0
5
10
15
20
25
30
35
40
45
50
Local Barbershop
Home
Your Friend
Yourself
Never
Survey Question 5Survey Question 5
How loyal are you to your barber?How loyal are you to your barber?
0
5
10
15
20
25
30
35
40
Not very
Somewhat not loyal
Neutral
Somewhat Loyal
Very Loyal
Average Response is between Neutral and Somewhat Loyal
Survey Question 6Survey Question 6Where would you locate this barbershop on-Where would you locate this barbershop on-
campus?campus?
0
5
10
15
20
25
30
35
40
Campus Center
Above Bubble
Pierce Room
Monadnock Lounge
Other
Survey Question 7Survey Question 7
Which method of payment would you most likely Which method of payment would you most likely use?use?
0
10
20
30
40
50
60
70
Cash
Credit/Debit
Check
Raven Card
0
5
10
15
20
25
30
35
40
Tanning
Shampoo
Shave
Massage
All
Other
Survey Question 8Survey Question 8
Which of the following services would you most Which of the following services would you most likely use in addition to the barbershop?likely use in addition to the barbershop?
Survey Question 9Survey Question 9
What is your class standing at FPC?What is your class standing at FPC?
0
5
10
15
20
25
30
35
40
Freshman
Sophmore
Junior
Senior
Faculty/Staff
0
5
10
15
20
25
30
35
40
45 Granite
Mt. Washington
New Hampshire
Edgewood
Monadnock
Trailers
Apartments
Lakeview
Taggart
Condos
Off-Campus
Survey Question 10Survey Question 10
Where do you currently reside?Where do you currently reside?
Cross-TabulationsCross-Tabulations
33
19
15 16
6
10
0 0
0%
20%
40%
60%
80%
100%
freshman sophomore junior senior
Yes no
Would you find an on-campus barbershop beneficial to the FPC community?
compared to
What is your class standing at FPC?
Cross-TabulationsCross-Tabulations
210 3
10
3
21
019
8
3
1
09
70
2
110
20 52
0
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
LocalBarbershop
home friend yourself never
Not Very Loyal Somewhat not Loyal Neutral Somewhat Loyal Very Loyal
How loyal are you to your barber? compared to Where do you get your haircut?
Cross-TabulationsCross-Tabulations
1 2 1 243
40
4
61
3
13
8
7
7
1710
24
0%
20%
40%
60%
80%
100%
freshman sophomore junior senior
Every Week Every 2 Weeks Every 3 weeks
Every 4 Weeks More than 5 weeks
How often do you get your haircut? compared to What is your class standing at FPC?
LimitationsLimitations Time factor
Lack of monetary resources
Lack of motivation that students had to complete our surveys
Where we all live on or off campus
RecommendationsRecommendations
To make the Barbershop appeal to males in order to gain there business
Locate this service at the Campus Center
Charge $10 dollars for a haircut
Hire a professional Barber
Consider incentives, because people are loyal to their current barbers such as for every ten hair cuts the customer gets one free
ConclusionConclusion
• On campus barbershop would be attended by males
• There is a market in this area for a on campus barbershop
• This is the first business of it’s kind to be in a 6 mile radius of this area
Thank You!Thank You!
Any
Questions??