Media2010D A T A

The Messe Frankfurt's official daily newspaper covering Automechanika 2010.

Circulation: 100.000

Characteristics

¢ "Frankfurt Daily Automechanika" (= “FDA”) is the official daily news-paper covering Automechanika 2010. This international trade fair for suppliers of workshop and petrol station equipment, automotive parts and accessories is the biggest event of its kind in the world!

¢ "FDA" will report on what the fair has to offer in terms of new develop- ments, products and activities. ¢ "FDA" will be published on 5 days of the fair, with a circulation of 20,000 copies per day. This means a total circulation of 100,000 copies. ¢ "FDA" will be distributed new each day among trade visitors and exhibitors

and will be placed in local hotels.¢ "FDA" will be published as a bilingual edition (German/English) in DIN A3 size.

Advantages for advertisers at a glance

¢ One order for all issues = one price!¢ Unbroken presence among exhibitors and trade visitors on all days of the fair. ¢ Multiple contacts through new circulations updated on a daily basis. ¢ Perfectly timed advertising because all market partners need and are receptive to information during the fair. ¢ High total circulation of 100,000 copies (20,000 copies a day)!¢ Very low price per thousand contacts: only EUR 72,80 (based on 1/1 page, DIN A4).

Printing materials and technical data

Printing method: Offset, 60 screenPrinting materials: Further information please find on the Form „Digital Advertisement"

Dates

Deadline for advertising: 06.08.10 Deadline for Editorial copy: 13.08.10 Deadline for printing materials: 06.08.10

Date of publication: Nr. 1: 14.09.2010 Nr. 2: 15.09.2010 Nr. 3: 16.09.2010 Nr. 4: 17.09.2010 Nr. 5: 18./19.09.2010

Contacts

Editor-in Chief: Wolfgang MichelPhone +49 931/418-2561, Fax: +49 931/418-2060E-mail: wolfgang.michel@vogel.de

Advertising Manager: Anna GredelTel. +49 931/418-2920, Fax +49 931/418-2720E-mail: anna.gredel@vogel.de

Ad Sales:GermanySales team of Vogel Business Media, GmbH & Co. KG, Würzburg:Phone +49 931 418 2920, Fax +49 931 418 2720E-mail: anna.gredel@vogel.de

International:Ragnar Lang Vogel Business Media D-97064 Würzburg Phone +49 931 418 2771 E-Mail: ragnar.lang@vogel.de

USA:Vogel Europublishing Inc.Mark Hauser, 632 Sunflower CourtSan Ramon, CA 94583Phone (1) 925 648 1170 Fax (1) 925 648 1171E-mail: mark.hauser@comcast.net

UK: Vogel Europublishing UK OfficeMark Hauser Phone (44) 800 310 1702Fax (44) 800 310 1703E-Mail: mark.hauser@comcast.net

Italy:Ferdinando SalarisTel. (39) 33 882 850 21E-Mail: ferdinando.salaris@vogel.de

France:DEF & Communication48, boulevard Jean Jaures, 92110 ClichyPhone (33) 147 307 180E-mail: achrismann@wanadoo.fr

Advertisment Service / Printing Materials:Christa StratenwerthPhone +49 931 418 2423Fax +49 931 418 2720E-mail: christa.stratenwerth@vogel.de

Your hotline for further information: +49 931/418-2920

Size Width x Height (mm) Basic rate b/w 4-colored

Sizes Fullsize DIN A3 in EUR:

2/1 page 594 x 420 24.024,– 28.224,–

1/1 page 297 x 420 12.012,– 14.112,–

1/2 page 297 x 210 quer 6.006,– 7.056,–

2/5 page 122 x 420 hoch 4.810,– 5.860,–

1/3 page 297 x 140 quer 4.004,– 5.054,– 1/4 page 297 x 105 quer 3.003,– 4.053,–

1/5 page 68 x 420 hoch 2.405,– 3.455,–

Full size advertisement bleeded to be delivered with additional 5 mm trim on all sides

Special positions only in ”Fullsize” page A3:

2nd and 3rd cover page:

1/1 page 297 x 420 – 15.914,–

4th coverpage:

1/1 page 297 x 420 – 20.118,–

Special positions not qualified for discounts.

Color charges in EUR:

per color 4-color charge

1/1 page DIN A4 and DIN A3 700,– 2.100,–

1/2 page DIN A4 and DIN A3 350,– 1.050,–and smaller

„Marketplace” and „Job market”

Size Width x Height b/w mm price 4c mm price 1/8 page 104 x 74 mm or 4,00,– € 5,20,- € 50 x 148 mm

Rate list / Advertisement rates / Sizes

Bankers: Frankfurter Sparkasse, Account Number 38927, Bank No 500 502 01IBAN: DE87 5005 0201 0000 0389 27 Swift Code: FRAS DE FF XXX

Order confirmation and invoicing is carried out by Messe Frankfurt Medien und Service GmbH, Ludwig-Erhard-Anlage 1, 60327 Frankfurt, Germany, Managing Directors: Klaus Reinke, Dr. Andreas Winckler, Amtsgericht Frankfurt am Main, HRB 24768The general terms and conditions of business of Messe Frankfurt Medien und Service GmbH for advertisements and enclosures in magazines and newspapers (status July 2006) apply.

Size of newspaper: 297 mm x 420 mmType area: 267 mm x 390 mmPublisher: Vogel Business Media GmbH & Co. KG, Max-Planck-Str. 7-9, D – 97082 Würzburg und Messe Frankfurt Medien und Service GmbH, Ludwig-Erhard-Anlage 1, D – 60327 Frankfurt am Main

Size Width x Height (mm) Basic rate b/w 4-colored

Sizes DIN A4 in EUR

2/1 page 420 x 297 14,560.– 18,760.–

1/1 page 210 x 297 7,280.– 9,380.–

1/2 page 210 x 148 horiz. 3,640.– 4,690.– 104 x 297 vert. 1/4 page 210 x 74 horiz. 1,820.– 2,870.– 104 x 148 vert.

1/8 page 104 x 74 horiz. 910.– 1,960.– 50 x 148 vert.

1/16 page 104 x 37 horiz. 455.– 1,505.–

Special advertising options: please enquire

Digital Advertisement

Dear Customer!

This form contains all the information you need to send us your advertising copy in digital form.

Please complete the boxes with your particulars.

The receipt of your file(s) is not enough in itself to guarantee the correct processing of your

advertising order – we also need the data asked for on this form plus an informative

print - out of your document.

Important!

Please return the completed form, together with your data carrier and proof, to the Advertisement DepartmentVogel Business Media GmbH & Co. KG, Max-Planck-Str. 7-9, 97082 Würzburg

If you prefer delivery by ISDN, FTP upload or e-mail, complete the form and fax it together with a printout of the advertise-ment to the following number:

Customer

Company/Agent

Re advertising client

Contact person for queries

Phone

Fax

The advertisement is to be published in

Magazine/Issue

Size of advertisment::

We need PDF, print-optimized

In composite PDF 1.3

All Fonts have to be embedded in the PDF.

Image data in 300 dpi resolution, not pre-separated.

OPI data not permitted.

All colors and pictures have to be created in the PDF

in the printing colors CMYK. Special colors are not

permitted.

Duplex, triplex and quadruplex pictures have to be

converted in CMYK mode.

PDFs must always be created through Postscript;

savings as PDFs from the application is not permitted.

General color profiles should not be used.

The corresponding job options can be requested

through one of our contact persons.

Should you wish to supply open data in

Mac format PC format created with

The processing of open data causes us extra work andwill be billed at cost price.

Delivery of your data

Directory name(s)/file name(s)

Date/time when data were sent

Data delivery by ISDN/MAC:

Hardware: Leonardo-Karte Software: Leonardo Pro ISDN-Nr.: (09 31) 4 18-30 18 oder 30 19

(09 31) 4 18-30 36 oder 30 37

Data delivery by e-mail:

verlags-service@vogel.de (Please compress attached files!)

Data delivery by FTP:

vogelftp.vogel-net.de, Benutzer: vs, Passwort: service

Data delivery on CD-ROM

If you have any questions concerning the delivery of

your data, please phone

Herrn Drescher: (09 31) 4 18-23 09 or Herrn Sommer: (09 31) 4 18-22 86

(09 31) 4 18-27 20

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General An „advertising order“ in the sense of the General Terms & Conditions is a contract for the publishing of one or more ads of an advertiser on printed material for the purpose of distri-bution. By issuing an order for an advertisement, the Client recognises the General Terms & Conditions of Business of Messe Frankfurt Medien und Service GmbH (MFS). These Terms & Conditions shall apply exclusively. Terms and con-ditions issued by the Client which conflict with or differ from these Terms & Conditions shall not be recognised, unless MFS has explicitly agreed thereto in writing.

1. Acceptance of order (1) In the case of publications which appear exclusively as trade-fair publications for specific events, the Client must be registered as an exhibitor at the event in question. Orders for advertisements by sector-equivalent non-exhibitors will only be accepted following prior agreement by the event orga-niser. An advertisement booking for non-exhibitors outside the sector will require special permission by MFS. (2) The acceptance of advertisements and inserts for particular edi-tions, issues or for special placements within the publication cannot be guaranteed, unless the advertisement or insert has been explicitly placed by arrangement for publishing in particular editions, issues or for special placements within the publication. Placement orders can only be considered providing this is possible for reasons of technical production. (3) Advertising orders will be confirmed by MFS. Should text or amendments to text be submitted by telephone, there shall be no claim under guarantee or claims to damages. (4) The Client shall bear responsibility for the accuracy, completeness and legal admissibility of all statements made and all data supplied to MFS. Data belonging to Third Parties may only be used with their agreement, and the Client will be deemed to have obtained such agreement when issuing the order to MFS. Should any rights of third parties, particularly copyrights, trademarks or competition rights, be infringed by executing his order, the Client shall bear sole liability. This shall also apply to rights to internet domains and to the con-tents and design of homepages and websites. In this context the Client shall release MFS from all claims by third parties arising from such infringement of the law.

2. Documents (1) All documents to be supplied by the Client for handling the order (e.g. advertisement data, texts, logos, printer's copy, drawings or other data) must be received at MFS by the clo-sing date for submissions stated in the respective rate card. Should the Client fail to supply the necessary documents by the due date, MFS shall no longer have a duty to fulfil the contract, providing it has set a reasonable extra period of grace, and providing said period of grace has expired without result. MFS, after controlling the data material, will immedia-

tely request replacement delivery if the printing image carrier was noticeably damaged or appears to be unsuitable. MFS guarantees the usual printing quality for the medium under contract within the scope of existing possibilities and depen-ding on the quality of the printing image carriers. Without any proofs, MFS cannot guarantee the correct result of the colours. (2)Following fulfilment of order, documents supplied to MFS will only be returned should the Client explicitly so request, and at the Client's expense. (3) The Client must inform MFS in good time and in writing of any changes to the original order, in order to ensure that technical support is still possible. The Client must pay the additional expense incurred by MFS through such changes. Proof sheets will only be supplied for designed advertisements and only if the Client explicitly so requests. They will not be submitted if the Client has supplied print-ready data without any request for changes, or if he retains the wording in his advertisement unchanged from the previous edition. Should the Client fail to return the proof sheet within the time set, authorisation to print shall be deemed to have been made.

3. Rescission, force majeure (1) Written cancellations of advertising orders which reach us at least 10 days before the advertising deadline of the official rate card are free of charge. Cancellations later than 10 days before the official advertising deadline will be charged with 25 % of the confirmed amount. All cancellations which are made after the official advertising deadline will be charged with 50 % of the confirmed amount. (2) MFS hereby retains a right of rescission if, in MFS's due and proper judgement, an order infringes statutory or official regulations or public decency in its content, origin or technical form, or if MFS, the co-operation publishing houses or the organiser cannot be reasonably expected to publish it, or if the Client is in arrears of payment due for previous or current orders. (3) Orders for enclosures shall only be binding after a sample of the enclosure has been submitted and authorised. Enclosures which through their format or presentation give the impression of being a part of the magazine or newspaper, or which contain advertisements by third parties, will not be accepted. (4) Should an order be rejected, the Client shall be informed thereof immediately after controlling the supplied data. (5) In case of late payment MFS is entitled to postpone further executions of the contract until payment has been made. She is further entitled to request pre-payment for the remaining advertisements. In case of reasonable doubt of the solvency of the Client, MFS is entitled to make the publishing of additional advertisements a contingent on payment of unpaid invoices and on prepayment for further advertisements regardless of the initially agreed payment deadline within the duration of the contract. (6) Should MFS be obstructed from fulfilling its obligations due to unforeseen events effecting MFS or its suppliers which MFS has been

unable to prevent even with the care to be expected in the circumstances, e.g. industrial disputes, power breakdown or measures taken by government bodies, its period of perfor-mance shall be extended by the duration of such obstruction plus a reasonable run-up period. After six months the Client shall be entitled to withdraw from the contract.

4. Prices, terms and conditions of payment (1) The relevant prices can be found in the official rate card of each magazine or newspaper supplied by MFS or the co-operation publishing house. Costs for production of print copy are not included in the advertisement price and the Client will be invoiced for them separately. (2) Prices do not include VAT. (3) The invoice is payable immediately upon issue, strictly net. MFS explicitly retains the right of advance payment. Payments must be made solely to one of the bank accounts of MFS specified on the invoice, stating customer and reference number. No discounts will be given for early payment. (4) On request MFS will attach a sample copy to the invoice. Depending on type and scope of the advertising order, clipped advertisements, whole pages or total issues will be delivered. If a sample copy is no longer available, MFS will replace it by legally binding declaration confirming the publishing and distribution of the advertise-ment. (5) The Client may only make offset vis-à-vis MFS with undisputed or legally confirmed claims. This shall also apply in business with a registered trader. The Client shall enjoy the right of retention set out in Section 273 of the Civil Code only insofar as the counterclaim originates from the same contract. Sections 273 and 320 of the Civil Code and Section 369 of the Commercial Code shall not apply in business with registered trader.

5. Guarantee (1) Visible defects must be reported to MFS in writing within 30 days, in the case of fully registered traders immediately, after publication. MFS will not consider any complaints made later; the advertising order shall then be deemed to have been authorised. (2) Should the publication ordered in the magazines or newspapers fail to appear, either wholly or in part, or should its content have been altered, the Client shall have no right of subsequent fulfilment, and in particular no right to a reprint, or to the insertion or dispatch of errata. In the case of publications in the magazines or newspapers for which a charge has been made, the Client shall have claim to a reduction in invoice.

6. Liability (1). MFS shall not be liable for damage caused by simple negligence, unless essential contractual duties are infringed, fulfilment of which is necessary if the purpose of the contract is to be effected (infringement of cardinal duties). (2) In cases of infringement of cardinal duties due to simple negligence,

MFS shall be liable only for contractually typical damage of a kind reasonably foreseeable when the contract was conclu-ded. In this case it shall not be liable for indirect consequen-tial damage. (3) The liability of MFS shall be restricted to a foreseeable extent of damage and shall be limited in amount to the fee payable for the order in question. (4) The above limitations of liability shall not apply if claims are made for injury to life, limb or health, if liability is compulsory under the Liability of Products Act, if they involve a guarantee or a case of deceitful concealment of a defect, or in cases of malice or gross negligence. (5) Postponement of the publication date of the magazines or newspapers in question shall not entitle the Client to claim damages.

7. Limitation of time All claims by the Client for defects or damages shall expire within one year from the statutory commencement of limita-tion in time. This shall not apply to the statutory limitation in time of claims under Section 6, Paragraph 4.

8. Advertising agents Advertising agents shall only be granted a fee for the inserti-on of classical advertisements.

9. Place of fulfilment, place of jurisdiction (1) The place of fulfilment shall be Frankfurt am Main. The place of jurisdiction shall be Frankfurt am Main, unless the law compulsorily prescribes otherwise. Should the Client's domicile or usual place of residence be unknown at the time proceedings are instituted, or should the Client have moved his domicile or usual place of residence from the area cove-red by the law, Frankfurt am Main is hereby agreed as the place of jurisdiction. (2) Contractual relations between MFS and Client shall be subject solely to German Law.

10. Data protection (1) Notice in pursuance of Section 33 of the German Data Protection Act. The Client hereby agrees that MFS may store, process or pass on all data needed to process his order, insofar as this is necessary for fulfilment of order, and may employ automatic data processing in this process. (3) The customer hereby agrees to his/her personal data and busi-ness information being processed and used by the Messe Frankfurt Group of Companies for marketing measures. The customer can revoke his / her permission at any time.

Messe Frankfurt Medien und Service GmbH Publishing Services Ludwig-Erhard-Anlage 1 60327 Frankfurt am Main Germany

General Terms & Conditions for Advertisements and Enclosures in Magazines and Newspapers (Status July 2006)

Publisher: Vogel Business Media GmbH & Co. KG, Max-Planck-Str. 7-9, D – 97082 Würzburg und Messe Frankfurt Medien und Service GmbH, Ludwig-Erhard-Anlage 1, D – 60327 Frankfurt am Main