francisco marty, tommy mello, anne murphy, and robbie stover the maple bar
TRANSCRIPT
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F R A N C I S C O M A R T Y , T O M M Y M E L L O , A N N E M U R P H Y , A N D R O B B I E S T O V E R
THE MAPLE BAR
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WHAT IS THE MAPLE BAR?
• We provide local college students and early morning risers with freshly made donuts by morning and cold beers by night
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BUSINESS ENVIRONMENT & TRENDS
-Consumers aged 19-26 spend 46.4% of their food budget dining out
-46% of revenues comes from HH>$75000, 23% from HH<50000
- 18-25 contribute most to industry revenue
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COMPETITIVE ADVANTAGES
Quality
Convenience
Cost
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SWOT ANALYSIS
S W
O T
Strengths
ThreatsOpportunities
Weaknesses
• CONVENIENCE• COST• VARIETY OF
SELECTION• DISTRIBUTION
• NEW PRODUCTS• INELASTIC
DEMAND• NEW MARKETS• CO-BRANDING
• UNHEALTHY• SCALE• LIMITED
LUNCH/DINNER OPTIONS
• B-FAST COMPETITION
• SEASONAL DEMAND
• UNKNOWN BRAND
• PRICE INCREASES
INTERNAL
EXTERNAL
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OPERATING STRATEGY
• Donuts made on daily basis with specialized resources to ensure the best quality
• Hybrid office category that uses a small batches low capital intensive and high reliance on labor force
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OPERATING STRATEGY
• Machinery: Ovens, fryers, taps, refrigeration, coffee machine, payment control devices, order devices, internet routers, POS systems
• Extras: Cups, plates, forks, spoons, napkins, to-go boxes, toiletry necessities, garbage cans
On time delivery of supplies to meet the demand of:
morning & late night customers
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QUALITY STRATEGY
• Daily baking of donuts to ensure freshness and quality
• High reliance on customer input and suggestions
• Lean system to limit waste and delays: prevent over-production and excess inventory
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SUPPLY CHAIN MANAGEMENT
Local beer distributors
…and other ingredients
The Maple Bar
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INVENTORY CONTROL: CONTINUOUS REVIEW SYSTEM
- Extremely Short Lead Times:
- Variable and unpredictable demand
- Reduces cost by allowing to make marginal adjustments to inventory based on short term fluctuations
- Safety stock prevents shortages that would damage customer confidence.
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DEMAND MANAGEMENT
• Trend Progression: We expect a slight trend upward in profit and revenue• Seasonal Demand Estimation: High fluctuations
depending on whether it is the school semester
Mon Tue Wed Thu Fri Sat Sun0
20
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160
Customers Per Day
# o
f custo
mers
Mon Tue Wed Thu Fri Sat Sun0
50
100
150
200
250
300
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400
Units Sold by Day
Coffee ServingBeer ServingsDonuts Servings
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FINANCIAL FORECAST
Janu
ary
March
May July
Sept
embe
r
Novem
ber
Janu
ary
March
May July
Sept
embe
r
Novem
ber
Janu
ary
March
May July
Sept
embe
r
Novem
ber
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
Profit Per Month
Month
Pro
fit
($)
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QUESTIONS