francis social saturation or engagement evolution? use of social media in the library – 12 months...
TRANSCRIPT
Social Saturation or Engagement Evolution?
An evidence-based approach to using
social media in the library
History
Management
– Decisions & Policy
– Day-to-day
Value added
University of Sussex Library: social media
Management of Social Media
Case study: Jessica Woolman
“There are definitely
pros to social media
guidelines, even if it’s
a basic strategy on
what you do and don’t
reply to!”
University of Sussex Library Facebook page
Number of
likes
2875
Likes in
2014
2501
Likes in
2013
1800
Posts which heightened activity
Library Guide
announced via a post
24/7 opening
Freshers’ Fair Brickwork
cleaning
Posts which include
monetary prizes
Heating
issues
Total reach
Reactive communication on Facebook
University of Sussex Library twitter page
Number of
followers
5457
Followers in
2014
4980
Followers in
2013
3812
Followers in
2012
3009
0 10000 20000
University of Glasgow
University ofManchester
University of Surrey
University ofLiverpool
University ofSheffield
University of Warwick
University ofPortsmouth
University ofSouthampton
University ofBedfordshire
University of Sussex
Followers
Tweets
Statistics
Total number of posts 326
Total number of
impressions
275,828
Total number of
engagements
6,893
Total number of
embedded media
views
2,113
Top tweets
Freshers’ week
Mobile Technologies Week
Reading Lists
Opening hours
020406080
100120
New Twitter followers in 2014-2015
Comparison with
other University
libraries
Most popular Tweets
Reactive communication on Twitter
Instagram account
TOP TIP: Did you know you can
borrow Chrome books for 6 hours?
http://bit.ly/1L2gDSu
#sussexfreshers
TOP TIP: Did you know we offer
three types of study spaces?
http://bit.ly/1tMXs9f
#sussexfreshers
Slides 2 – 8 inc future
Veering to the Visual
Power of the Picture
Join the conversation
#tfsocialmedia
Download a copy of the white paper
http://bit.ly/LibrarySM
Follow us on Twitter
@LibraryLantern