EXECUTIVESONLINE

Transforming how the world sources executive talent

FRANCHISE PROSPECTUS 2013

Have you ever thought of building your ownprofessional services business rather thanbuilding a business for someone else? If you arethinking about establishing something foryourself then perhaps we can work together.

You are now being offered the exciting opportunity to beamong those who wish to leverage a proven InterimManagement and Executive Recruitment franchisedsystem for setting up and growing your own profitableinterim management and executive recruitment business.

WE BELIEVE THAT THISIS NOT A JOB, THIS ISWHAT YOU DO.

Executives Online (EO) leveragestechnology to access a proprietary GlobalTalent Bank of skilled resources to supplyappropriate talent to business clients. Thecandidates can be utilised either on anInterim Management or PermanentExecutive placement basis.

THINK GLOBALWhy be involved inthe InterimManagement andExecutiveRecruitment industry?

Interim Management is defined as:“The provision of a mature, professional manager, well qualified by relevant practical experience, eitherto fill a gap in permanent staffing or to deliver a specific business result within a limited time period.”

Permanent Executive Recruitment is defined as:“The provision of a senior executive or manager, well qualified by relevant practical experience, to fill agap in permanent staffing requirements on a permanent or fixed contract basis.”

The aim of Executives Online as the Franchisor is to build a global network of professional servicesoffices operated by business owners (franchisees). In order to do this we have partnered withorganisations and individuals in territories and sectors where there is a strong market for Fast-TrackExecutive Resourcing. These services are unique in that they have harnessed the power of the Internetand world class technology, coupled with highly professional practices to make the service one that isvalued by Clients and Executives globally.

Most senior level recruitment is undertaken by individuals or organisations with traditional ties and/orrelationships to the recruiting company. EO is challenging this approach and completes challengingbriefs by leveraging their Global Talent Bank.

DESIGNED FOR Why choose an Executives Online franchise?

Executives Online provides fast-track executive resourcing thatharnesses the power of the internet to accelerate the search process.Our revolutionary, award winning online candidate acquisition engineoperates globally and incorporates the most innovative, currentmethods to deliver best-fit candidates for our clients’ executiveresourcing requirements in the areas of Interim Management andPermanent Executive Recruitment.

We will continually invest – in partnership with our network ofExecutives Online business owners – to evolve and adapt our servicesand tools, to maintain and extend our unique competitive position.

Our Values• Accountable: Professional, auditable, transparent, backed by

firm process, say what we’ll do / do what we say, consistent,treat others as we’d want to be treated

• Energetic: Short-lists fast, face-to-face interviews,responsiveness, fast growing international franchise,entrepreneurial spirit, results focussed, ambitious

• Effective: Precisely the right people for the job, success againstvery difficult briefs, a truly Global Talent Bank, client service bysenior business people and recruitment professionals

• Intelligent: Accuracy in briefing, discerning, perceptive,innovative candidate acquisition platform, articulate,communicative

• Mutuality: Treating others how we’d wish to be treated,respectfully communicating news whether good or bad,honesty and transparency in pricing, procuring sharedsuccesses which endure where one-sided ones don’t

Our core focus is to provide Fast-Track Executive Resourcing toInternational, National and Local clients. We succeed with themost challenging of briefs by combining various keyperformance areas:

• The best of conventional recruitment practice

• The reach of the web

• The speed of e-mail

• Proprietary talent management system, enabling rapid andaccurate identification of the best candidates for a particularrole

Through our distinct brandvalues Executives Online willdevelop new local, nationaland global clientrelationships. Thesepartnerships will generatesubstantive new revenuestreams to maintain theprofitability of our expandingnetwork.

Executives Online willcontinue to provideopportunities for individualsand organisations to operatein partnership withExecutives Online to developnew territories and newbusiness initiatives.

Executives Online is the world’s fastest growing Interim Managementand Executive Recruitment franchise system and we now have over 30offices in 11 countries with further expansion planned.

SUCCESS

OUR VISION

TOTRANSFORM

EXECUTIVERECRUITMENT

• Tapping into one of the largest pools of independent and activeexecutive job seekers

• For permanent roles, we utilise effective tools and process forreaching additional networks of executive jobseekers

Our ‘Accelerated Search Process’ for executive permanentrecruitment delivers definite benefits:

• Fully briefed and interviewed candidate short-list in 2-4 weeks,rather than months

• Candidates who can start on short notice, often immediately

• Access to candidates with diverse and impressive track records

Marketing Affiliations – both online and offline. Additionally EO haspublished:

• “Executive Talent” – on challenges, methods and priorities inpermanent executive recruitment

• “The Interim Report” – a comprehensive report on the market forInterim Management

• “The Social Executive” report – Research on the Use of SocialMedia and Networking Sites in Executive Recruitment

• “Contact” – a series of expert articles on Call Centre Management

• “Business Exposure” – about the opportunity cost of an unfilledexecutive vacancy

• “Bounceback” – a report on resourcing in a global downturn

To download any of these free reports please visit our website.

WE KNOW OUR BUSINESSWhat makes Executives Onlinedifferent?

We operate one centralised recruitment system, deployedglobally. This gives each of our franchisees complete, unfetteredaccess to our CRM system and Global Talent Bank. From dayone you will have access to over 100,000 senior executives andaccess to all of our client records globally to assist you indeveloping your local relationships with potential clients.

We initiate centralised marketing campaigns and marketresearch reports in the local economy that are focused ondelivering new clients and candidates to your business.

We have a demonstrable track record with clients to deliverresource to the most challenging opportunities. We deliverEXACTLY the right candidate each and every time. Our successrate with clients is exceptional and we believe that this isbecause of our unique processes and systems that enable us todo this.

We will demonstrate our capabilities to you during your review ofour business model and you will have complete access to oursystem from the very first day that your franchise is awarded.

EO is not like any otherfranchised recruitmentsystem available.

We offer professionalservices in two areas:

• Interim Management•Permanent Executive

Recruitment

An Executives Online franchisee can beeither an individual or entrepreneurial teamlooking to build their own interimmanagement and executive recruitmentcompany, or an existing recruitmentbusiness looking to add executiverecruitment and/or interim management toits portfolio of services.

RIGHT FIT?What is the idealprofile of anExecutives Onlinefranchisee?

The ideal franchisee will have the following characteristics:

• Driven by success

• Sales oriented mindset

• Assertive yet professional

• Cooperation and communication skills

• Willingness for ongoing development

The ideal franchisee will possess:

• Excellent networking skills

• A wide network of contacts or existing customers, including people likely to hire roles at the higherlevels

• Ability to generate own leads through hands-on business development activities

• Track record in sales and marketing leading to growth of a business

• Entrepreneurial outlook: you’ll be in a start-up company, yet backed by proven systems

• Financial resources to pay the initial fee + six months working capital (living expenses)

• Ability to focus 100% on building your Executives Online business (this is not a part-time opportunity)

• Intention to embrace and live the Executives Online brand and the “EO Way”

As a franchisee you operate independently and you will be an integral partner of the Executives Onlineglobal network, enjoying access to support, systems and facilities across the UK and internationallywhilst collaborating with other Executives Online partners. You will relish the opportunity to network,build your brand and sell. You are driven to succeed and you will have an innate businessdevelopment habit and understanding of what makes the difference when building a business.

WINNINGWhat kind of support will you receive?

The franchise package includes:

• Full access to our Global Talent Bank of over 100,000senior executives and other freelance professionalsselected from 200,000 applications

• Use and visibility of all prior customer relationships,globally.

• Training, documented business processes and market-leading recruitment technology infrastructure over a sixweek programme at our UK head office in Winchester.

• Localised content on Executives Online’s country websiteat www.executivesonline.xx

• Search engine marketing programs which expand theGlobal Talent Bank and produce a significant flow of clientleads.

Roles and Responsibilities of the Franchisor/Master Franchisee:EO has created a superbfranchise system to supportyou in your desire to developand build a sustainablebusiness over the comingmonths and years. EOspecialises in offering itsfranchisees the very best ofoptions when it comes tochoosing an interimmanagement & executiverecruitment franchise tooperate in a variety of marketconditions. In this regard EOis a far-sighted andprogressive Franchisoroffering its franchisesthroughout the world, eitherthrough sub-franchising ormaster franchiseopportunities.

The Executives Online approach attracts both the bestcandidates and the most challenging opportunities, andenables our recruiters and franchise owners to rapidly andeffectively match them together in successful placements.

Training – initial and ongoing training

Assistance withgetting ready

• Launch (Plan)

• Location (Office)

• Operational hours

• Data Protection

• Insurance

• Business Plan

BusinessDevelopment

• Managing Candidates

• Managing Clients

• Sales Process

• Hints and Tips

OngoingSupport

• Sales performance

• Process review

• Financial review

• Brand protection

• Action plan

• Back Office Support – Sales andInvoicing

TEAM

Marketing Areasof Focus

• An Online Channel Unparalleled in the Industry – generates both Candidatesand Clients

• Search Engine Marketing

- Search Engine Optimisation (SEO)

- Pay-per-Click Advertising (PPC)

• Social Media

• Other Online Marketing

Market Research • Communication program, tightly integrated with online initiatives:

• Market Research publications position Executives Online as a thought leader

• Case studies written and promoted in media, on web site and in ExecutivesOnline e-mail campaigns

• Market research reports bolster Executives Online’s expert position and act aslead generation offer

• E-Newsletters

IF YOU HAVE NEVEROPERATED INDEPENDENTLYBEFORE WE WILL BE THERE

TO SUPPORT YOU.

STAGE 3STAGE 1

FORGING AHEADThe franchisee selectionprocess flow

Initial Contact

• Information and introductorypresentation provided toprospective franchisee

• Prospective franchiseeprovides detailed personalinformation

• Initial Meeting arrangedlocally or via webconference/call

STAGE 2

Presentation andInformation Exchange

• Provide ConfidentialityAgreement

• Meeting with EO todiscuss business plan

• Template business plansprovided

• Disclosure Document ifrelevant

Business Plan Review

• Review of Business Planand Sales Projections

• Meet/contact existingfranchisees

• Revise Business Plan andsign off Key PerformanceIndicators

30 OFFICES.11 COUNTRIES.

STAGE 4 STAGE 5 STAGE 6

Contract Review

• Review of FranchiseContract

• Franchisee to obtainindependent legal advice

Heads of Agreement

• Sign Heads ofAgreement

• Payment of Deposit Fee

• Website developmentcommences

• Undertake inductiontraining prior to launch

Franchise Award

• Franchise AgreementAwarded, contractssigned and balance ofInitial Franchise Feepaid.

• Country/Regionalwebsite launched

• Marketing campaignscommence

WE ARE THE WORLD’S FASTESTGROWING INTERIM MANAGEMENT

AND EXECUTIVE RECRUITMENTFRANCHISE SYSTEM.

OPPORTUNITYInvestment in an Executives Online Franchise

Investing in an Executives Online Franchise requires the preparation of a detailedbusiness plan. The costs involved include the set-up and maintenance of a localoffice, the hiring of an executive recruitment team (after an initial period if planned)and payment of fees to EO. Of course you will need guidance on the costs andalso the predicted sales forecast and these are discussed during our selectionprocess.

To be awarded the franchise you will pay an Initial Franchise Fee and this ispayable in two instalments:

1. The Deposit Fee is 25% of the Initial Franchise Fee and payment of the DepositFee exclusively secures your territory for a period of three months. The DepositFee is non-refundable but it is allocated towards the Initial Franchise Fee.

2. The balance (75%) of the Initial Franchise Fee is payable on the execution of thefranchise agreement.

The scale of the fees payable is dependent on the scale of the opportunity, theeconomic wealth of the country and the global economy. If you decide toprogress to request further information we will of course advise you specifically forcosts in your country.

In addition to the Initial Franchise Fee there are ongoing monthly management andmarketing fees payable by the Franchisee to EO.

EXECUTIVESONLINE

Next stepsIf you are interested in discussing theopportunity to franchise with Executives Onlineplease make contact with James O’Brien,Managing Director. James can be contactedvia email at jobrien@executivesonline.com oryou can call him in the UK on +44 845 0531188.

We look forward to discussing your interestfurther and presenting the facts to support oursuperb business opportunity.

EXECUTIVESONLINE

www.executivesonline.co.uk