franchise - steampower - artisan roastery, coffee ... · coffee machines are designed to bring out...
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Franchise
The new coffeeexperience
The new coffee experience
About the brand
A passion for coffee and for experimenting in the kitchen has inspired Steampower, the first coffee restaurant in Italy - and in the world - based in Verona.
« The first restaurantwhere coffee is usedas an ingredient »
This concept, which is unique in the trade, combines artisan roasting with cuisine, enhancing all the nuances of Italy’s favourite drink with brewing methods from all over the world. Never-ending coffee stories will revive your everyday life.
The new coffee experience
An exclusiveconcept
The idea is so ingenious: Steampower is a café, restaurant, pub and roastery all housed in the same premises to bring you a truly unique experience and exceptional quality throughout the day. From breakfasts to after-dinner drinks, there is no other place you can find the same assortment, variety and quality as Steampower. This makes our brand an exception to the rule whereby a good café cannot also be a great restaurant. Last but not least, on-the-spot artisan roasting adds the finishing touch to a unique experience.
The new coffee experience
6 advantagesall in one spot
A gourmet restaurant that serves exclusive coffee-based dishes
An artisan roastery that makes the best and freshest coffee every day
A selection of cold brews to enhance all the nuances of coffee
A choice of original coffee-based cocktails to be enjoyed as an aperitif or after dinner
A variety of specialty and single-origin coffees roasted on the spot
A coffee shop that sells top-quality coffee to take home
The venue
The venue
Roasting machines
Coffee quality is Steampower’s first and foremost characteristic. Inside each of our rooms there are at least two roasting machines: a test roaster for roasting tests and another machine for actual coffee roasting. Achieving the right degree of bean roasting is one of the key skills of our staff at Steampower. This creative ability is also fundamental for producing top-quality menus in our restaurant.
The venue
Espressocoffee machines
More than just simple tools for making tasty espressos and cappuccinos, our coffee machines are designed to bring out the best natural characteristics and distinctive richness of Steampower’s coffee. Whether it’s for coffee blends, single-origin or specialty coffees, espresso coffee machines are another fundamental ingredient that complements the roaster’s work.
The venue
Restaurant
Catering is another pillar of Steampower’s business. Meticulous care in enhancing the coffee ingredient of all dishes served at our restaurant is part of Steampower’s DNA. Ours is an exclusive menu you won’t find anywhere else, with top-quality dishes created entirely by Steampower. From breakfasts to after-dinner drinks, we have a full menu of dishes and snacks to be enjoyed any time of the day.
The venue
Training
To ensure all Steampower franchisees offer the same quality and adhere to our standards, we provide ad-hoc training in the basic skills and knowledge needed by the staff to perform their tasks. More specifically: Barista espresso preparation techniques, Latte Art and brewings. Barman preparation of the coffee-based cocktails on our menu. Chef menu explanation, exclusive recipes and training in the use of coffee as an ingredient of various dishes. Roaster training in the use of roasting machines, roast profiles
Coffee
Coffee
Blends,single-originand specialty coffees
Our very best, flagship coffees are the fundamental raw materials used in our café and restaurant. We have a choice of three varieties: FIRST Coffee BlendGUJI Specialty CoffeeSAO JOAO Single Origin
Coffee
FIRSTCoffee BlendOrigin: Brazil, Ethiopia and Colombia Tasting notes: Coffee blend with hints of fruit and almond, a pleasant body and sweet, lingering notes of chocolate.
GUJISpecialty CoffeeOrigin: Ethiopia Variety: Heirloom Process: NaturalTasting notes: Blueberry, raspberry and dark chocolate
SAO JOAOSingle OriginOrigin: Brazil Process: Pulped natural Tasting notes: Sweet coffee with flavours of chocolate and hazelnuts
Coffee
Quality
We have selected these products, on the basis of their origin, composition and profile, because we want to offer our customers the very best and give them the opportunity to compare three totally different taste nuances. Each of them is synonymous with quality and has been selected specifically because we love spreading the culture of coffee.
The beans we receive at Steampower are exclusively green, yet to be roasted, and of the highest quality.Our coffee bean suppliers are required to adhere to our stringent quality standards, because we want to serve excellent coffee and also use the same important raw material for other products we offer.
Communication
Communication
Our image
Our logo, our identity, our image.We have chosen two simple phrases to describe us:
The new coffee experienceThis means placing an ingredient traditionally only used for brewing cups of coffee at the very core of our offerings, with an outburst of unexpected flavours and surprising twists. Try for yourself!
#yourcoffeetimeOur official hashtag. We believe in this simple statement, which not only represents our love for a good cup of coffee, but is also synonymous with the quality, taste and style that customers experience with us!
Communication
Online andsocial media
Use our online and social media channels to learn more about what we do and contact us. You can find Steampower here:
FACEBOOK: Steampower VeronaINSTAGRAM: @steampower_vrTRIPADVISOR: Steampower
Communication
Packaging
To ensure our coffee is perfectly preserved and our brand is easily recognisable, we use dedicated packaging for each coffee type. We sell our coffee in airtight bags, onto which a custom, handwritten label showing the content and roasting date is attached at the time of purchase. Our packaging is not only functional but also instantly recognizable.
Franchise
Franchise
Why franchisewith Steampower?
Steampower is currently the only coffee-based restaurant in the world.
Steampower is promoting a new discovery of coffee culture.
Steampower successfully embodies the increasingly popular concept of a single venue catering to the most diverse customer needs at all times of the day.
Steampower is an original brand now ready to revolutionise the catering business. The Steampower business revolves around coffee, and gives excellent profit margins.
Franchise
What do we offerour franchisees?
Use of the Steampower brand and post-opening assistance.
Use of Steampower packaging and merchandising tools for your store and for promotional purposes.
Analysis of business opportunities for the new Steampower outlet
Complete training in Steampower’s very own, tried and tested know-how
Franchise
What do we offerour franchisees?
Store design (based on Franchisee’s floor plan)
Roasting and coffee machines
Store furniture
Coaching and post-opening assistance
Local marketing plan for online and offline promotion
Franchise
What do we askof our franchisees?
Suitable premises
Structural work
Municipal, regional and national authorizations and permits
Ability to manage the store in strict adherence to the brand’s quality standards
Payment of franchise royalty fees
Opening and management of social media channels in compliance with the brand’s guidelines
